Authority & the Jargon Joust
Admissions Office | 4 May 2018
The Third Principle of Persuasion
Admissions Office | 4 May 2018
Authority & the Jargon Joust
This is the idea that people follow the lead of credible, knowledgeable experts. It’s important to signal to others what makes you a credible, knowledgeable authority. In this video, you can observe they use jargon and specific terms to signal they are specialized in their field. This gives them a sense of authority in their field.
- Virtual Campus, Alumni, Enrollment Date, Application. What words are in your AIU jargon?
