The Fourth Principle of Persuasion

Author Admissions Office | 4 May 2018

Consistency

Consistency is activated by looking for, and asking for, small initial commitments that can be made. Submitting an application is already a small, initial commitment towards submitting an enrollment fee payment.

  • People like to be consistent with the things they have previously said or done. Make your prospects feel empowered by getting them committed to their education through their enrollment. Get it, Maurice? ;)