Strategic Planning and Leadership
(CSC 211 3.0 Cr)
Business & Management
Course
Description
Effective
management requires the use of specific
managerial practices and techniques in combination
with a broad-based perspective. This capstone
course integrates the disciplines of management,
marketing, finance, and accounting, as well
as related areas such as economics and human
resources to help students develop breadth
of perspective and capability as they practice
their managerial strategy and develop decision-making
abilities.
Using
a problem-based pedagogy with actual applications,
this course gives students, working individually
and in teams, the opportunity to put their
accumulated knowledge, experience, and creativity
to use as they address realistic and complex
situations in the business environment.
Learning
Objectives
After completing this course, students will
be able to:
•
Understand the concept of strategy and the
strategy formulation tasks of the general
manager
• Assess the need for external environment
and an internal organization analysis and
perform them as appropriate
• Comprehend the differences and overlaps
among organizational mission, vision, and
strategy
• Use strategy analysis skills, particularly
of the organization's goals, product/market
scope, and competitive emphasis
• Design implementation plans for
a chosen organization strategy
• Analyze strategic change situations
and schedule the sequence and timing of
change activities
• Develop an integrated knowledge
of strategic management principles and the
ability to apply the appropriate concepts,
tools, techniques to a variety of strategic
management situations
Breadth
of Assignments
This course utilizes a variety of activities
including reading, both online and textbook-based,
interactive course materials, structured
discussions, research, and report preparation.
Course work is based on critical reading,
case study analyses, and development of
a complete analysis and strategic plan of
an actual company. Students work on these
assignments both individually and in teams.
Required
Resources
Thompson, Jr. & A.J. Strickland III
(1998). Crafting and Implementing Strategy:
Text and Readings. Irwin/McGraw-Hill. ISBN
0-256-24145-7
Bourgeois III, L.J., I.M. Duhaime &
J.L. Stimpert (1999). Strategic Management:
Cases in Strategic Management. The Dryden
Press, Harcourt Brace & Company. ISBN
0-03-022614-7
Strategic
Planning and Leadership
Business & Management
Module/Topics
Module
1: Overview: Tasks of a General Manager
• The concept of strategy
• Strategy making tasks of the general
manager
Module
2: External Environment and Internal Organization
Analysis
• The need for and the methods of
an external environment and an internal
organization analysis
• Developing external environment
analysis skills, particularly the application
of Porter's Five Forces Analysis and Competitor
Mapping
• Developing internal organization
analysis skills, particularly Resource and
Capability Gap Analysis and Value Chain
Analysis
Module
3: Strategy Formulation
• The need for external and internal
organization consistency in the formulation
of organization strategy
• The differences and overlaps between
organizational mission, vision, and strategy
• The types and elements of organization
strategy
• Strategy analysis skills, particularly
of the organization's goals, product/market
scope, and competitive emphasis
• The ability to formulate organizational
strategies that maximize the development
of competitive advantages
Module
4: Strategy Implementation and Change
• The need for a suitable implementation
plan for a chosen organization strategy
• The elements of design including
structure, systems, style, and staffing
• Developing the ability to discern
the strategy suitability of these design
elements
• Developing the ability to analyze
strategic change situations and schedule
the sequence and timing of change activities
Module
5: Course Summary: Strategy and the Future
• Developing an integrated knowledge
of strategic management principles
• The ability to apply the appropriate
concepts, tools, techniques to a variety
of strategic management situations
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