Reciprocity & the Stat Factor
Admissions Office | 4 May 2018
First Principle of Persuasion
Admissions Office | 4 May 2018
Reciprocity & the Stat Factor
The key to using the Principle of Reciprocity is to be the first to give and to ensure that what you give is personalized and unexpected. In a way, the kid gave his mom an unexpected and personalized speech as to why he thinks he deserves to get an gaming console. Would you give him the gaming console? The main two points of this video are as follows:
- The Stat Factor: know your facts! You must be knowledgeable and give sufficient statistics and verifiable information that highlights not only that you have done your research, but also the benefits of what you are proposing. It is all about product knowledge!
- Reciprocity: Simply put, people are obliged to give back to others the form of a behavior, gift, or service that they have received first. In several studies conducted in restaurant, those waiters that gave diners a single mint increased tips around 3%, and if they doubled the mints the tip increased by 14%!
