Masters in Behavior Change Communication
School of Social & Human Studies
Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University
Atlantic University (AIU) offers a masters in behavior change communication, an interdisciplinary program that equips students with the skills needed to inspire individuals, communities, and countries to create transformational change in day-to-day life in today’s increasingly complex society characterized by enormous challenges related to public health, environmental sustainability, and social justice; at the same time demonstrating that how we communicate and the channels we use influence what people do (i.e., behavioral change).
The goal of behavior change communication degree is to understand human behavior and then develop a strategic approach to communicating in a masters in behavior change communication community or population using effective message delivery methods that influence positive actions among target populations. Professional communicators who are knowledgeable about behavior change communication course will incorporate concepts from behavioral sciences, psychology, and media studies, thereby designing targeted interventions for specific outcomes that are both effective and sustainable.
The msc in behavior change communication has been developed at AIU based on the principles of flexible, self-directed, andragogical learning, with an emphasis on both academic freedom and self-direction (students designing/customizing their educational plan). Subject areas of masters in behavior change communication expertise upon completion of study include health communication, social marketing, and media planning, community engagement, and so on.
Graduates of the postgraduate in behavior change communication are prepared to lead public health initiatives, development sector initiatives, corporate communication, and advocacy initiatives through innovative, evidence-based communication strategies that result in significant, successful change.
What are the Core Courses & Topics for Masters in Behavior Change Communication ?
Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list, as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? Check here: Course and Curriculum
Atlantic International University (AIU) has developed a degree program called the masters in behavior change communication that teaches its students to understand and manage how and why individuals alter their respective behaviours and how communication can assist or hinder this change process. Specifically, classes address the many psychological, social and cultural influences on an individual’s ability to make decisions and successfully develop strategic, audience-specific communications that strongly affect the decision-making process of that individual.
Students learn how to analyse the target population in order to develop appropriate and persuasive messages for that population, and use a broad range of media tools (digital and traditional) to disseminate their message; then measure the effectiveness of the communications. The communication for behavior change degree curriculum provides students with an appreciation for the importance of ethics, cultural sensitivity, and evidence-based practice, with the intention of preparing them to help individuals around the world change their behaviours to improve their quality of life.
- Behavioral Psychology and Human Decision-Making
- Principles of Behavior Change Communication
- Health Communication Strategies
- Media Planning and Campaign Design
- Social Marketing and Persuasion Techniques
- Data Analysis and Interpretation
- Digital Communication and New Media
- Interpersonal and Community Communication
What are the Orientation Courses for Masters in Behavior Change Communication ?
The masters in behavior change communication orientation component at Atlantic International University (AIU) allows learners to gain a solid base before they begin their academic journey in a self-directed and flexible manner. This includes informing learners about the andragogical principles of independent thinking, goal-setting, and design for a personalized curriculum. Orientation enables students to become acquainted with AIU’s virtual campus, digital learning resources, and research tools so that they can succeed in their studies. In addition, health communication and behavior change degree learners will develop key academic competencies (e.g., critical thinking, scholarly writing, ethical research, and managing time) which will ensure they are adequately prepared to excel during the dynamic, global nature of the degree program.
- Communication & Investigation (Comprehensive Resume)
- Seminar Administrative Development (Book Summary)
- Organization Theory (Portfolio)
- Seminar Cultural Development (Practical Experience)
- Experiential Learning (Autobiography)
- Seminar International Development (Publications)
Research Projects : Masters in Behavior Change Communication
Students in the Master of Behavioural Change Communication Research at Atlantic International University (AIU) are encouraged to take part in innovative and evidence based research to find real-world solutions to issues affecting human behaviour around the world. Community engagement projects of masters in communication for social change give students an opportunity to analyze patterns of behaviour, find the gaps in communication between behaviour and outcomes, and develop strategic interventions to create positive results in areas such as public health, environment, social development, and community engagement.
Students of behavior change communication program online are taught to use both qualitative and quantitative research methods to collect, analyse and measure data as well as evaluate the effectiveness of their communication strategies. Their research projects enhance the student’s analytical and problem-solving abilities and provide the opportunity for students to make a positive impact by developing sustainable solutions for many cultures and regions around the world.
- MBM300 Thesis Proposal
- MBM302 Masters Thesis (5,000 words)
Publications – Learners enrolled in the Master of Behavior Change Communication program at Atlantic International University (AIU) can use the student publication part as a way for them to submit and share their research studies, insights on behavior change, and actual examples of effective communication strategies to a global audience. Students are strongly encouraged to submit to publication articles, case studies, analyses of campaigns and/or research data or findings that display their level of understanding of behavior change principles and/or how those principles apply to actual situations.
The overall process of submission and publication will help students to improve their professional writing; develop their critical thinking abilities; and enhance their overall communication skills while building a portfolio of work. In addition to helping them build their individual credibility within their field, by publishing students are contributing to the national and international dialogue about major public health, economic development, and strategic communication/awareness issues. They will begin to position themselves as thought-leaders and change-agents within the field.
Thesis Defense
At Atlantic International University (AIU), students present an academic project in order to demonstrate their understanding and ability to effectively apply behaviour change theories, communications methods, and research methodology to address challenges they have faced throughout their education in Master of Behaviour Change Communication.
During this process, students refine their ideas through questioning and discussion, demonstrate analytical thought processes and validate the impact of their project. In addition, the defence helps to increase their confidence as well as develop professional communication skills, while also acknowledging the significant contribution they have made to the field through the use of evidence based solutions.
Masters in Behavior Change Communication Student Experience
A new master’s degree program run at Atlantic International University (AIU), called the Master of Behaviour Change Communication, utilizes artificial intelligence (AI) as an integral part of enhancing the students’ learning experiences by providing intelligent, personalized assistance, and support that are tailored to support each student’s individual academic and professional goals and progress. With the help of AI, students are able to find relevant resources for their studies; gather and analyze data; identify areas where they would benefit from additional research; and improve their writing skills, which enhances their overall ability to learn in new and effective ways. In addition to providing students with more personalized learning pathways, real-time feedback on their performance and data-driven recommendations that are aligned with their individual career goals and interests, this innovative teaching method enables students to be able to learn more independently and to develop stronger analytical, critical and strategic communication skills in an educational environment that utilizes technologies to enable the learning process.
Community & Social
Community and social engagement are important aspects of real-world change and collaborative learning that define the Master of Behaviour Change Communication programs at Atlantic International University (AIU). Students are encouraged to engage in active participation with multiple communities, implementing their communication skills to solve social, cultural, and behavioural issues. Participation by strategic behavior change communication course students in global conversations, group projects, and community-based activities provides additional context to students regarding how our societies and cultures work and fosters an increase in their capability for empathy, leadership, and social responsibility, which empowers them to develop and carry out programs that bring about meaningful and lasting change for people on a local and global scale.
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Academic Resources
The comprehensive and versatile resources provided for academic purposes in the Master of Behaviour Change Communication Program at Atlantic International University (AIU). Along with a tremendous digital library with many journals, research databases and a vast array of multimedia learning resources that are covering many aspects of communication and behaviour science, all students have available to them various interactive tools to help provide development communication masters degree students the required academic guidance and continual support while being assisted by advisors & tutors; thereby enabling students continue to do extensive amounts of research, keep current with worldwide trends, and develop effective communication strategies that are well informed and have an impact.
Virtual Campus
Complete assignments online or offline at your convenience with 24/7 access to distance learning through AIU’s Virtual Campus. Step by Step guides including videos, tutorials, live webinars and examples for each course. All materials can be access on all web browsers as well as via AIU's Mobile App which brings all the features of the Virtual Camus to your Mobile Device.
My AIU Elements
MyAIU’s primary goal is to go beyond Academics, it looks to guide students through 11 elements that are key to living life optimally in all aspects. By identifying and reflecting on these key areas, an opportunity arises to holistically address them, through positive change, habits, reinforcement and tools to keep students on their chosen path.
AIU TV & Radio
The students have the opportunity to produce, edit and host their own show reaching a worldwide audience, the AIU community and giving notice of their expertise/passion in the subject. AIUTV & AIU Radio allow students to explore new ways to communicate, develop a platform and form potential collaboration with likeminded individuals.
AIU Campus Mundi
AIU Campus Mundi is a monthly magazine that gathers the most notable news and information about the university and its members in one convenient place. The magazine allows our community to be well informed, involved and keep in tough regardless of their geographic location. AIU Campus Mundi publishes, news, research, events, awards, academic achievements.
Graduation Ceremony
Each year AIU organizes graduation ceremonies where the students can assist and share their experiences with fellow students and academic members Participation in the ceremony is optional, the day’s events include conferences, research presentations, group meetings, networking, lunch and formal dinner.
Symposiums & Webinars
At Atlantic International University (AIU), a Master of Behaviour Change Communication Program will allow enrolment into global symposiums, where all professionals, researchers, and experts from various parts of the world will come together in an exchange of knowledge to learn new methods and trends, share ideas and initiate engaging discussions about communication and behavioural change.
Live Classes
The Master of Behaviour Change Communication at Atlantic International University provides students with an opportunity to participate in 2 live classes daily as a way of allowing for a dynamic and engaging digital format for learning. The live class experiences provide the ability to engage in real-time interactions with faculty, experts and other students by being able to explore key concepts, talk about ideas, and receive application information about behaviour change.
Live classes offer a collaborative experience whereby students can increase their understanding of behaviour change through discussions and case based learning, and receive immediate feedback; therefore, students will feel a sense of connection, motivation and active involvement with their studies throughout their time at AIU.
Special Projects, Research Publications, & Co-Authoring
Atlantic International University’s (AIU) Master of Behavior Change Communication presents many options through special projects, research publications, and coauthoring for increasing their academic and professional development. The student’s interaction with colleagues; faculty; and global experts in these experiences helps develop impactful communication strategies & meaningful research.
The student’s participation in joint behavior communication and change communication publications & coauthored work strengthens analytical thinking; writing ability; and teamwork skills while adding to their strong academic portfolio. These opportunities will enhance the student’s credibility in the field; and health communication & social communication positions them as an active participant in the advancement of knowledge & practice in the behavior change communication area.
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Career Center for Masters in Behavior Change Communication
At AIU, the Career Center has many resources to support those students who are studying for a Master of Behavior Change Communication degree. They will also support students as they transition into jobs. Their support will include individual guidance, job counseling, a wide variety of resources for students to identify strengths, learn about the many careers available, and how to match their strengths with career options. The career centre supports students by assisting them with resume writing, providing interview support, and helping them create a professional portfolio that describes their expertise related to both behaviour change and communication strategies. The Career Centre helps students network with companies and develop the confidence necessary to secure positions in public health, development, corporate communication, and social impact businesses through connecting students to international opportunities.
Job Description
Graduates from the masters in behavior change communication at Atlantic International University (AIU) are fully equipped for employment in numerous diverse, career-oriented fields such as public health organisations, not-for-profit organisations, government agencies, international development, and strategic communications in large businesses and corporations. Job titles that typical graduates may hold upon graduation include communications specialists, behaviour change strategists, social marketing managers, public health communications specialists, advocacy and policy advisors, community outreach coordinators, and media and campaign managers. Graduates are capable of developing, executing and evaluating communication interventions, and therefore, are valuable to organisations looking for ways to make a difference and promote positive behaviour in a variety of international settings.
Tools for Masters in Behavior Change Communication
Atlantic International University (AIU) offers a Master of Behavioral Change Communication that provides an extensive array of tools to assist research, analysis and strategic communications development. Students learn how to use digital platforms for data collection, audience analysis, campaign planning as well as how to create content, manage social media and develop multimedia communication. The program includes resources for statistical analysis, visualization and performance tracking to help students evaluate their communication strategies. These tools provide students with practical skills and better decision making in order to develop effective behavioural-change initiatives in real life.
- Google Analytics – https://analytics.google.com
- Tableau – https://www.tableau.com
- SPSS (IBM) – https://www.ibm.com/spss
- NVivo – https://www.qsrinternational.com/nvivo-qualitative-data-analysis-software
- Hootsuite – https://www.hootsuite.com
- Canva – https://www.canva.com
- SurveyMonkey – https://www.surveymonkey.com
- Qualtrics – https://www.qualtrics.com
- Mailchimp – https://mailchimp.com
- Buffer – https://buffer.com
- HubSpot – https://www.hubspot.com
- Google Trends – https://trends.google.com
- Meta Business Suite – https://business.facebook.com
- Sprout Social – https://sproutsocial.com
- Adobe Creative Cloud – https://www.adobe.com/creativecloud
Associations for Masters in Behavior Change Communication Professionals
Atlantic International University (AIU)’s Master of Behaviour Change Communication program fosters student engagement with professional associations that further develop students through networking, career advancement and knowledge sharing within the discipline of social impact and communication. Professional associations offer access to the latest industry trade information; research journals and publications, training possibilities along with a global network of experts who work in public health, development communication; and media strategy. Student engagement with professional associations allows for student networking with other professionals; exposure to current and developing trends within the field; and bolstering the student’s professional credentials; thus, enabling the development of strong professional relationships that will assist with future career opportunities and collaborative efforts in behaviour change communication.
- International Communication Association – https://www.icahdq.org
- World Association for Public Opinion Research – https://www.wapor.org
- Social Marketing Association of North America – https://www.smana.org
- The Communication Initiative Network – https://www.comminit.com
- American Public Health Association – https://www.apha.org
- International Association for Media and Communication Research – https://iamcr.org
- Public Relations Society of America – https://www.prsa.org
- Chartered Institute of Public Relations – https://www.cipr.co.uk
- European Communication Research and Education Association – https://ecrea.eu
- International Social Marketing Association – https://isocialmarketing.org
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Masters in Behavior Change Communication Admission Requirements
At Atlantic International University (AIU), the Master of Behavior Change Communication Admission Process includes the following Admissions requirements: Applicants will generally need to have an accredited Bachelor’s Degree (Bachelor of Science or Bachelor of Arts) from an accredited institution; provide (in the form of official transcripts from the granting institution) proof of enrolment in or completion of a Bachelor’s Degree (this includes proof of successful completion of your first Bachelor’s Degree); and completed University application. In addition to the above documentation, applicants may be asked for their résumé and may be invited to participate in an admissions interview.
As part of the Process of Application at AIU, applicants who don’t have English as their native language may be asked to provide proof of proficiency in English. The Admissions Process at AIU is designed to be flexible and student oriented and provides a comprehensive review process of every applicant’s readiness academically; professionally, and motivation to be successful in a Global Learning Community.
How Can You Apply?
Do the following if you want to be considered for development communication admission into Atlantic International University’s (AIU) Master of Behavior Change Communication program submit an application.
- Complete an online application by providing your name, address, date of birth, and other requested information, as well as details about your education (e.g., schools attended, dates attended, degrees received).
- Have your strategic communication official transcripts brought directly from your school(s) along with proof of your bachelor’s degree sent to Atlantic International University (AIU).
- Send a copy of your legal ID (driver’s license or passport) and if requested, submit an up-to-date copy of your resume.
- If requested, participate in an public communication interview to verify your qualifications for admission into the program.
- Wait until you receive official notice of acceptance to the community communication program along with instructions from an academic advisor on registering for classes.
- Pay tuition and fees based on a payment plan that meets your needs.
- Access the virtual campus and library to begin your studies.
Financial Support & Scholarships
Atlantic International University (AIU) has a variety of financial aid options available for its Master’s program in Behavior Change Communication to provide students from around the world with access to an education in this subject. AIU awards partial scholarships based on student merit, professional achievements, involvement in their community, or financial hardship; therefore, deserving students receive assistance that is appropriate for their personal conditions. In addition, AIU has a number of personalized payment plans so students can pay their tuition in manageable installments that they can afford. This approach, which is centered on the individual student, demonstrates AIU’s belief that education is a basic human right and allows students to achieve their academic and professional goals regardless of their ability to pay while also receiving continuous support from knowledgeable and supportive staff members.
What’s the Cost Per Year for Pursuing a Masters in Behavior Change Communication at AIU?
The way that Atlantic International University allows students to pay for their master’s in behavior change communications gives them flexibility and choice. Instead of having a set annual fee, AIU gives students several options for payment plans (all of which allow them to pay on a monthly basis rather than having to pay a lump sum). This makes it easier for both the international student population and the working professional population to better manage both their education and their financial obligations at the same time. The total cost of the program will also depend on the type of learning format used, the level of customization using a student’s prior academic credits; therefore students will only pay for what they need throughout their self-paced learning program.
FAQs
What is a masters in behavior change communication?
With a focus on strategic communication and behavioral science, a Master’s degree program in Behavior Change Communication teaches how to make positive changes in people’s attitudes, beliefs and behaviours. This type of program allows further study in the areas of Public Health, Social Development, and Policy Development.
What is behavior change communication?
Behavior Change Communication is an approach to using targeted communication (e.g., targeted message delivery) and the provision of communication methods (e.g., media campaigns, community programs) to facilitate or create an environment for individuals’ positive behavioral changes relative to their attitudes, beliefs, and behaviors.
What is sbcc in public health?
Public health employs the SBCC (Social and Behavior Change Communication) model to change behaviours and societal norms by applying evidence‐based techniques of communication. This can help individuals adopt healthier behaviours and improve their health outcomes.
Who can apply for a masters in behavior change communication?
A Master of Behaviour Change Communication may be pursued by those who have an undergraduate degree – particularly in communication, public health, social sciences or similar areas – and by professionals who wish to develop their careers through work in either of these two fields.
