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<<< click here to get back to the BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.)

EUN 200 Entrepreneurship

In Entrepreneurship, students with a marketing or non-marketing career focus explore what it takes personally and financially to start their own businesses. The course will cover business and economic environments to discover new-business opportunities, risks, and challenges in local and/or international ventures.

The following are acceptable topics for this course:
  • Investigate how to open a small business.
  • Write a business plan and marketing plan.
  • Develop a projected profit and loss statement, balance sheet, and cash flow statement for your business.
  • Develop a sales promotion program for your company.
  • Analyze a location for your business.
  • Draw a floor plan for your company.
  • Develop a start-up cost list for your company.
  • Identify the stages of the product life cycle, product mix, and stages in new product planning.
  • Investigate leadership and management styles.
  • Demonstrate human relation and communication skills needed to own and operate your own business.
  • Investigate the laws and contracts involved in owning and operating a business. Investigate how to get capital for a business.
Recommensed Text(s)
Entrepreneurship
Zimmerer, Thomas, Prentice Hall LATEST EDITION
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