Congratulations to Alberto Levy and Maria Florencia Terreno for this great achievement. Alberto and Maria, with the participation of Dr. Itamar Rogovsky, have published a book entitled "The Myth of Leadership". The book was published by EDICION, the Editorial of the Professional Council of Economic Sciences of the Autonomous City of Buenos Aires, and academically sponsored by AIU. You can read a summary of your published book below:



Summary:

Our work in companies of all levels of development in almost all economic sectors of Latin America is to help them implement their strategies. And the key is that without leaders there is no implementation and that there are no leaders without strategy to achieve. Leaders are those who embody the Vision. Integrating. Involving. Compromising. Setting an example as role models to imitate to achieve a common dream.

Despite the tremendous number of books, articles, videos, films and even plays that have been made on leadership around the world for centuries, the measured result in the creation of leaders is regrettable. It didn't happen. Failure has been catastrophic. The target has not been achieved. To top it all off, management continues to be confused with leadership.

Probably because of an irresponsible reductionist, mediocre and superficial trivialization of such a matter relevant to humans and to humanity that integrates, leadership seems to no longer "mean". Which is "pure smoke". One more verse (with all due respect to poets). but for us it is the key to Strategic-Operational Dynamics.

A lot of people have approached it with their best intention. With the will to contribute. Others have "appropriate" it as a good business opportunity. Several have banned it, lowered it, bullished. And to think that hundreds of human beings have lived their lives exemplifying leadership. and to think that hundreds of human beings have lost their lives by exemplifying leadership.

Avi and Flor in this book try to regain the significance of this subject and return it to the place from which it should never have collapsed. The proposal is to take the issue seriously.

You can find more information about the book via the following link:

https://content.bhybrid.com/publication/5622b220/

We wish you all the best in all your future projects and congratulate you on your achievements!