Bachelor in Social Media Marketing
School of Business and Economics
Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University
Distance learning and andragogy based education have a firm goal of providing flexible, learner-centered learning environments that satisfy the needs of adult learners. With Bachelor in Social Media Marketing distance learning, students can study at any location, creating a balance between education and personal and professional life; however, they can also learn using andragogical methods (self-directed, goal-oriented) that require students to be responsible for their goals, speed toward completion, and final results. Distinctly, when combined, they provide bachelor in social media marketing students with the skills for critical thinking, practical use of knowledge – as well as the ability to continue to learn throughout life, as they develop experience into an important bachelors in social media marketing resource to develop real-life context for their knowledge. This format is perfect for adult professionals who want to enhance their current skill set or transition to a new career through education, without the constraints of a traditional classroom.
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What are the Core Courses & Topics for a Bachelor in Social Media Marketing ?
Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list, as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? Check here: Course and Curriculum.
Distance education for bachelor in social media marketing focuses on theory and practice when it comes to developing self-directed learners. Primary subject areas include: andragogy, psychology of adult learners, online instructional design, digital tools for learning, bachelors in social media marketing curriculum design and assessment, e-learning strategies, learning analytics, communication in a virtual environment, and research methods in education. Students will also learn how to use critical thinking, solve problems, and apply bachelors in social media marketing knowledge to ensure they design, implement, and assess effective learning experiences suited to meet the needs of a wide audience of adult learners in an online flexible environment.
- Introduction to Social Media Marketing
- Digital Marketing Fundamentals
- Content Creation and Storytelling
- Social Media Strategy Development
- Branding and Online Reputation Management
- Consumer Behavior in Digital Spaces
- Influencer Marketing and Collaboration
- Analytics and Performance Measurement
What are the Orientation Courses for Bachelor in Social Media Marketing ?
The purpose of an orientation course for a BSM (Bachelor of Social Media Marketing) program is to help transition students from general backgrounds within academic study towards more specialized areas of professional study. These first courses generally include an introduction to digital learning, academic writing and communication skills, critical thinking and analysis; an overview of the marketing field; an introduction to the use of ICT; and time management techniques for bachelor degree in social media marketing online distance learning. In addition to this general orientation of professional study there will be some courses which introduce students to the research and collaboration tools that are needed in a digital environment; and professional ethics.
All of these orientation courses will provide bachelors in social media marketing students with the opportunity to develop the social media marketing bachelor degree core academic and technical skills, as well as develop the organizational abilities and behaviours required for success in social media marketing through flexible and self-directed learning environments.
- Communication & Investigation (Comprehensive Resume)
- Seminar Administrative Development (Book Summary)
- Organization Theory (Portfolio)
- Seminar Cultural Development (Practical Experience)
- Experiential Learning (Autobiography)
- Seminar International Development (Publications)
Research Projects : Bachelors in Social Media Marketing
Bachelors of Social Media Marketing have an emphasis on “real-world” applications of theories from the course of study. Students may conduct research relative to various aspects of Social Media Marketing, including the analysis of social media campaign effectiveness; the study of consumer behaviour as it relates to social media; the development of online bachelor in social media marketing data-driven and/or evidence-based marketing strategies; the examination of influencer marketing; and the measurement of metrics related to brand engagement.
Other project types may include developing content strategy, and/or conducting a trend analysis (related to the use of social media) or a case study (to demonstrate an example of how to manage a crisis on social media). Through these undergraduate social media marketing degree research experiences, the students will develop analytical, strategic, and creative skills which will enable them to appropriately address practical marketing challenges in a fast-paced and competitive digital marketing environment.
- MBM300 Thesis Proposal
- MBM302 Bachelor Thesis (5,000 words)
Publication – Bachelor in Social Media Marketing offers students the chance to create and share publications that demonstrate their research, creativity, knowledge, and experience. Some examples of these types of publications are blogs, digital marketing research reports, digital campaign reports, portfolios of content they’ve created, and articles about new trends within the field of social media marketing. Many of these examples include hands-on projects, analyses of companies and brands, and statistics that help build a student’s professional portfolio by providing practical evidence of their value as an employee. Publishing a student’s work either through academic means or online publications such as social media allows the student to increase their affordable social media marketing degree exposure, credibility, and readiness to enter the competitive area of social media and digital marketing.
Thesis Defense
The thesis defense of the Bachelor in Social Media Marketing Program is where students demonstrate their strategic and analytical skills, along with creativity, in real-world digital environments. Students are required to create and implement a comprehensive social media marketing plan using extensive research, audience analysis and performance metrics.
Students of bachelor in digital marketing and social media will explore multiple key areas of Social Media Marketing including content creation, positioning of the brand, platform optimization, paid advertising and data-driven analytics. Students will show proof of their understanding of the continual changing trends in social media marketing, including the use of influencer advertising, algorithm-driven visibility, and short-form content strategies, through case studies and practical use of their social media marketing techniques.
Bachelors in Social Media Marketing Student Experience
AIU enhances the student experience with cutting-edge artificial intelligence (AI), which provides an exceptionally individualized and versatile learning environment. AI supports every facet of the student’s academic journey—from developing an academic program through researching for a paper or other assignment—through the use of virtual campus materials embedded with AI tools.
In addition to this, intelligent systems that support students by giving them ideas to create assignments, outlining assignments, and being able to give live support throughout the course of the assignment will also help provide ideas, outline assignments, and give live support. These AI tools work both as Virtual Assistants and Virtual Tutors by providing social media marketing degree program students with immediate feedback, providing bachelor in social media management students with adaptive instructional paths, and providing students with personalized suggestions based on progress towards academic goals and learning style.
The AIU approach offers bachelor in social media marketing students total access to build their own individual programs developed for their unique career goals. The availability of various digital resources, Virtual Labs, and Interactive Learning Environments create a diverse and self-directed learning environment.
By incorporating innovation, flexibility, and academic freedom, AIU prepares students to be successful in a rapidly changing, technologically advanced global economy.
Community & Social
The objective of a Bachelor of Social Media Marketing is for students to foster relationships and create a positive digital impact by developing their communities through social interaction. This course will provide students with an understanding of how to create community engagement-focused campaigns, to promote social causes, as well as an opportunity to inspire responsible usage of social media and create awareness of important issues affecting society. Activities may include supporting non-profit organizations, building online communities, developing community awareness campaigns, etc. As a result, this segment will help create an understanding on how social media can effectively create community engagement, be leveraged for advocacy and social change and provide students with culturally and ethically appropriate communication skills.
Academic Resources
The bachelor in social media marketing program Evidence For Learning assigns an academic resource that offers a rounded study experience and undergraduate research support. The academic resource includes access to:
- Digital libraries,
- e-Books,
- Marketing journals,
- Case studies (related to practice and education)
- Market industry reports
Additionally to study supporters (academic resources) eligible students may complete the support criteria through practical (skills based) development experiences using Social Media Analytics tools, Content Creation Software and Learning Management Systems. The Supports (academic resources) like bachelors in social media marketing webinars, Virtual Labs and Facilitated Support (with an expert), will enhance students’ knowledge of the Social Media Marketing industry and will keep them current & strategic with data driven strategies and provide them with the real life knowledge required to meet the changing demands of the Social Media Marketing industry.
Virtual Campus
Complete assignments online or offline at your convenience with 24/7 access to distance learning through AIU’s Virtual Campus. Step by Step guides including videos, tutorials, live webinars and examples for each course. All materials can be access on all web browsers as well as via AIU's Mobile App which brings all the features of the Virtual Camus to your Mobile Device.
My AIU Elements
MyAIU’s primary goal is to go beyond Academics, it looks to guide students through 11 elements that are key to living life optimally in all aspects. By identifying and reflecting on these key areas, an opportunity arises to holistically address them, through positive change, habits, reinforcement and tools to keep students on their chosen path.
AIU TV & Radio
The students have the opportunity to produce, edit and host their own show reaching a worldwide audience, the AIU community and giving notice of their expertise/passion in the subject. AIUTV & AIU Radio allow students to explore new ways to communicate, develop a platform and form potential collaboration with likeminded individuals.
AIU Campus Mundi
AIU Campus Mundi is a monthly magazine that gathers the most notable news and information about the university and its members in one convenient place. The magazine allows our community to be well informed, involved and keep in tough regardless of their geographic location. AIU Campus Mundi publishes, news, research, events, awards, academic achievements.
Graduation Ceremony
Each year AIU organizes graduation ceremonies where the students can assist and share their experiences with fellow students and academic members Participation in the ceremony is optional, the day’s events include conferences, research presentations, group meetings, networking, lunch and formal dinner.
Symposiums & Webinars
With an emphasis on emerging trends, digital innovation and cross-cultural marketing strategies, international symposiums provide an environment for students studying for their Bachelor’s degree in Social Media Marketing to meet face-to-face with global experts and industry leaders, as well as participants from a broad range of cultures and backgrounds.
Live Classes
A Social Media Marketing Bachelor’s degree program offers participants live classes held during the day on two different occasions which will provide learners with continual experiences of being taught! As educators, we want to encourage students to develop their skills by engaging them through live class interaction, classroom verbal feedback, and classroom implementation examples. In addition to having access to an instructor for one-on-one discussions & answering questions via the chat room feature, students also have the ability to collaborate with their peers via group projects via online video-conferencing tools.
Students will have the chance to learn new trends and strategies related to the digital marketing profession every day via ongoing class discussions among peers, thus allowing for a constant flow of education and allowing each student the flexibility to attend classes based upon their individual schedules. This teaching methodology will result in a more engaged and involved student body increasing student retention rates and enhancing overall student learning.
Special Projects, Research Publications, & Co-Authoring
Through Co-Authoring, Research Publications and Special Projects in a Bachelor’s degree in Social Media Marketing at Atlantic International University, students will be able to participate in advanced, practical experience, and collaborative research. Students have the opportunity to collaborate on actual marketing campaigns, publish their research findings about digital trends, and write articles with other students and faculty members while helping students build both an academic and professional profile. The projects allow students to think critically, to develop innovative ideas, and to learn about current trends and developments in the digital marketing field, giving them the chance to establish a strong portfolio. The publication of joint projects and publications occurs through the use of credibility, visibility, and readiness for future leadership positions within the constantly changing digital marketing environment.
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Career Center for Bachelors in Social Media Marketing
At Atlantic International University (AIU), we care about your career’s future. The Career Services Department for a Bachelor of Social Media Marketing is dedicated to helping you develop from an educationally qualified person into a professionally qualified person. To do this the Career Services Department provides services such as, but not limited to: career counseling focused on individual careers; creating your resume; developing your portfolio; preparing you for interviews; creating a personal brand; and providing assistance with career searches. Career Services also provides digital marketing bachelor degree students with resources such as job opportunities; networking; and industry insight.
The main focus of Career Services is to prepare bachelor in social media marketing students for the rapidly growing and competitive digital marketing profession. When you graduate from AIU, you will have the bachelors in social media marketing skills necessary to confidently enter into the workforce; as well as building sustainable, long-term careers.
Job Description
As a result of the rise of the digital-first economy, graduates who have completed a Bachelor of Social Media Marketing will find there are many ways to work within this industry. Social media managers, digital marketing executives, content strategists, brand managers, and many other job titles currently exist in the realm of social media marketing. As they gain more experience, individuals in these positions tend to advance into positions such as digital marketing manager and head of online growth. In addition, there are many opportunities for professionals to utilize their skills on a freelance basis, in a consulting capacity, or through entrepreneurship where they may handle several different brands or build their own digital agency.
These types of careers can be found within numerous industries including, but not limited to, e-commerce, television, healthcare, education, and technology; this provides workers with ample opportunities to pursue positions in social media marketing while allowing them flexibility, creativity, and significant prospects for growth as the global marketplace continues to evolve.
Tools for Bachelor in Social Media Marketing
Through Bachelor of Social Media Marketing students receive real world applications of various social media marketing industry tools used for creating content, measuring results, managing campaigns and collaborating with other marketers. These content marketing tools make it easier to work, create, and make decisions based on metrics so that students will be ready for digital marketing environments in the future.
Associations for Bachelor in Social Media Marketing
Students enrolled in bachelor degrees in social media marketing have plenty of opportunities to engage with professional organizations that support educational, networking, and career development through various means within the area of digital marketing. Through these types of organizations, students receive access to industry resources, training and certification programs, and specialized events on both national and international levels. Students can also find out what the current trends are within digital marketing and be part of an expanding global network of professionals in this industry.
- American Marketing Association
- Digital Marketing Institute
- Interactive Advertising Bureau
- Content Marketing Institute
- Social Media Examiner
- Public Relations Society of America
- Chartered Institute of Marketing
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Bachelor in Social Media Marketing Admission Requirements
The bachelors degree social media marketing program at this university has been developed to be able to allow as many people as possible to enroll in social media marketing classes while still having the necessary skills needed for academic success. To be successful, bachelors in social media marketing applicants must generally have a high school diploma (GED) or an equivalent, and be able to read, write and speak English with a basic level of skill in order to be able to effectively engage with the curriculum.
The application process at Atlantic International University (AIU) has been designed to give applicants the most flexibility or options and center the process around the brand management applicant rather than fixed criteria used to evaluate other applicants, such as standardized testing requirements. Applicants of bachelor in social media marketing may also be required to submit a personal statement outlining the applicant’s career objectives as well. This unique application process provides the ability for anyone from any background to obtain a personalized education designed to lead to a successful online marketing career.
How Can You Apply?
Financial Support & Scholarships
The Bachelor of Science degree in social media marketing offers financial assistance and scholarships to provide students from a variety of different sociodemographics with a way to finance their education at an affordable price. For example, at Atlantic International University, students can take advantage of flexible tuition schedules (payment options) as well as partial scholarships and financial aid based on either merit-based, professional accomplishments, or individually defined financial need (as scholarships), and then receive funds for either academic excellence, community service, or life experience. Additionally, some scholarships may be available through “service” or “project” work performed by the contributing student(s). Overall, financial assistance and scholarships may provide students with significant amounts of financial assistance for their tuition costs that will decrease the financial burden of students allowing for a more concentrated and successful pursuit of their academic and/or career goals.
FAQs
What can I do with a bachelor in social media marketing?
A bachelor’s degree in Social Media Marketing can lead to many career possibilities within the digital environment. Potential graduates may have the opportunity to become social media managers who handle the brand’s presence across social platforms or they may become content creators who create interesting posts, videos and campaigns. Other types of careers that may be pursued are Digital Marketing Specialist, Brand Strategist and Community Manager. Individuals in these positions further develop the relationships between a brand’s audience and drive engagement. If you are interested in data, Social Media Analytics or Performance Marketing will allow you to measure the success of a campaign, whether through impressions or conversions, and will give you the ability to improve the results of your campaign(s). If you are interested in starting a career as an Influencer, working for an Advertising Agency or within a Startup, there are many opportunities for Freelancing.
Is social media marketing a good career?
This career choice in social media marketing is valid throughout all industries because of the demand from multiple industries, creative and analytical aspects of the job role, the potential for flexibility such as freelancing, and opportunities to grow into a digital strategist or brand manager. As companies are continuing to operate strictly on the internet, skilled social media marketers will have a very high value.
What jobs can you get with a social media marketing degree?
There are lots of job opportunities out there for you to work in different areas of social media including being a social media manager, content creator, digital marketer, and more! You may also find these different types of positions at agencies, start-ups, large corporate marketing departments, or as a freelancer managing several brands as an entrepreneur.
How long does a bachelor in social media marketing take?
Approximately 3 years.
