Ananya Biswas is a seasoned content strategist with expertise in crafting result-driven content strategies, brand development, diverse content writing, SaaS writing, and multilingual content creation. With a 9 out of 9 score in International English Language Testing System (IELTS), a strong background in marketing & applied sciences, and a consistent track record of crafting high-impact multiple content types & strategies, Ananya bridges creativity with organizational objectives to drive engagement and results.

Education

Master’s Degree in Applied Sciences (2013 – 2015)
Bachelor’s Degree in Microbiology and Immunology (2010 – 2013)

Languages

English: Fluent
German: Conversational

Experience

Senior Content Developer & Strategist (2023 – Present)
Develops and executes content strategies aligned with organizational goals, creates SEO-driven content, and manages editorial calendars to ensure seamless content delivery. Leads cross-functional collaborations and multilingual content initiatives to enhance audience engagement.

Senior Content Strategist (2022 – 2023)
Specialized in SaaS content creation, simplifying complex concepts for diverse audiences. Managed content teams, oversaw editorial planning, and executed content marketing campaigns to drive brand growth.

Senior Content Editor (2021 – 2022)
Led content development efforts, ensuring quality and alignment with brand voice. Created high-impact marketing content and collaborated with teams to optimize content performance.

Content Writer –  (2016 – 2018)
Crafted engaging and SEO-optimized content for various digital marketing campaigns. Played a key role in enhancing brand messaging and improving content reach. Recognized as Employee of the Year for outstanding performance.

Certifications

Social Media Marketing Specialist – Northwestern University
Specialist in Neuromarketing – Copenhagen Business School
Certified Content Strategist – Udemy

Honors & Awards

Employee of the Year
Best Content Writer

Kathakali Basu is a dynamic Content Strategist and Brand Communication expert at Atlantic International University, with a knack for transforming ideas into compelling narratives. With a Masters in Sociology and certification in Content Marketing, Kathakali expertly crafts strategies that elevate brands and captivate audiences. Her extensive experience in content writing and strategy has helped numerous businesses articulate their vision and connect meaningfully with their target market. Passionate about blending creativity with data-driven insights, Kathakali thrives on creating impactful content for the last 16+ years that not only resonates but drives results. 

An animal lover and believer in inclusivity, she actively participates in animal rescues and rehoming. When she’s not strategizing, you’ll find her exploring the latest trends in digital marketing or indulging in reading and her love for storytelling.

Education 

Master’s Degree in Sociology (2006 – 2007)
Bachelor’s Degree in Sociology (2003 – 2005)

Languages

English: Fluent 

Experience

• Sr. Content Developer and Strategist Content and Marketing (2023 – Present)
  Atlantic International University

• Project Manager – Content and Marketing (2022 – 2023)
  MyStyle Communications

• Sr. Technical content writer – Content and Marketing (2021 – 2022)
  First Connect Solutions

• Technical Content Writer – Content and Marketing (2019 – 2020)
  Infoholic Research

• Executive Assistant – Project Management (2015 – 2017)
  Tech Mahindra Limited

• Quality Monitoring, Reporting, and Data Protection – Analytics (2011 – 2013)
  Ameriprise Financial Services, LLC

• Lead Quality Analyst – Service Desk Support (2008 – 2011)
  IBM Global Service India Private Limited

Certifications

• Content Marketing Certification
• Digital Marketing Certificate
• Generative AI for Beginners