Bachelor in Social Media Marketing

School of Business and Economics

Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University

The Bachelor degree program in Social Media Marketing aims to create professionals who will enter the labor market providing added value based on knowledge that will enable them to move towards better marketing practices, that will bring greater efficiency to companies.

Likewise, these professionals will have the knowledge and tools necessary to produce quality publications, so that the investment made in their training not only benefits the productive fabric, but also contributes to the advancement of academic knowledge in the field of study.

Our program does not require every student to study the same subjects and use the same books and other learning materials as every other student. If you are a purpose-driven individual who wants to elevate their life and make a solid contribution to the world, then this program is for you.

Core Courses and Topics in Social Media Marketing

Strategies for creating a strong online presence
Digital Strategy
Metrics
Online communities and their power
Personal branding
Corporate image

Impact of social media on the youth
Managing social media pressure among celebrities
Influence of social media on crime
Mental illnesses and social set up
Influencer marketing

Orientation Courses

Communication & Investigation (Comprehensive Resume)
Organization Theory (Portfolio)
Experiential Learning (Autobiography)
Seminar Administrative Development (Book Summary)
Seminar Cultural Development (Practical Experience)
Seminar International Development (Publications)

Research Project in Social Media Marketing

Associate Thesis Project
MBM300 Thesis Proposal
MBM302 Associate Thesis (5,000 words)
Publication: Each Associate of Operations Management graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Employment Opportunities in Social Media Marketing

Social Media Marketing Manager
Social Media Marketing Executive
Social Media Marketing Analyst
Social Media Marketing Specialist
Social Media Marketing Coordinator
Paid Marketing Specialist
Social Media Marketing Copywriter

Get to know the AIU experience

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We understand how busy adults do not have time to go back to school. Now, it’s possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.

 

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