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POSTDOCTORAL IN
MARKETING

TAKE YOUR EDUCATION INTO YOUR OWN HANDS

Achieve your professional and personal goals and create the best future for you!

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School of Social
and Human Studies

The Postdoctoral program in Marketing at AIU offers the necessary research tools to dedicate oneself to educate or generate contributions in the academic field of marketing.

This program focuses on showing new trends and recent research related to various areas of study that make up the marketing framework, such as business, management, strategy, diffusion, advertising, distribution, among others.

Our program does not require every student to study the same subjects and use the same books and other learning materials as every other student. If you are a purpose-driven individual who wants to elevate their life and make a solid contribution to the world, then this Postdoctoral program is for you.

Topics in Marketing

  • Marketing Strategy
  • Marketing Theory and Marketing Models
  • Marketing Construct Analysis
  • Sales Management
  • Marketing Management
  • Marketing on the Internet
  • Strategic Marketing
  • International Marketing
  • Brand Marketing Strategy
  • Relationship Building in Virtual Communities
  • Consumer Relationship Management
  • Web Expertise
  • Information Processing in Online Environments
  • Impact of Life Events on Consumer Behavior
  • Service Guarantees
  • Advanced Topics in Retailing
  • Services Marketing
  • Organizational Downsizing and Outsourcing
  • Retail Site Selection
  • Relationship Quality
  • Entrepreneurial Marketing and Sales
  • Marketing Tools Foundations and Applications
  • Customer Decision Making
  • Direct Marketing
  • Promotion Management and Strategy
  • Global Marketing Issues and Strategies
  • Services and Professional Services Marketing
  • Pioneering Advantage
  • Corporate Social Responsibility
  • Customer Satisfaction and Firm Performance
  • Service Failure and Recovery
  • Advanced Marketing Research Techniques
  • Multichannel Marketing Strategy
  • International Brand Equity
  • International Distribution Management

AIU´s Difference

Autodidactic

Multidimensional andragogy is the principle that your self-instruction (with guidance), collaborative development of curriculum unique to each student, and flexibility of time and place of study, provides the ideal learning environment.

Adaptable

Your vision deserves that you invest in a flexible program designed for professionals to excel. Be an active participant in your study plan to empower your learning experience.

Affordable

Did you know education is your human right? An andragogy methodology allows you break paradigms with an affordable program that adapts to your budget while fulfilling your needs for a life of abundance.

Virtual Campus:

As an AIU student you will have 24/7 access to many study tools and research materials that are just a click or brief search away. You will also be able to access our powerful research tool: a worldwide catalog collectively created and maintained by more than 9,000 member institutions. In our Virtual Campus you will find out more about our: live webinars, archived recommended readings, optional assignments, open courses, archived webinars and videoconferences.

ONLINE LIBRARY

You can access more than 275 million records in 470 languages from 112 countries available for research at any time. Library resources include 244,000 books in electronic format and more than 15.9 million full-text journals, articles and periodicals. The AIU Online Library archives are constantly updated, with a new record added every 10 seconds, ensuring that the available research material is kept up to date.

MEDIA CENTER

Share your achievements with the world. We offer you a variety of media, such as: AIUTV, webinars, publications, the AIU blog, Campus Mundi Magazine, AIULink, the university's social media platform, and news and interviews from the newsroom, in order to share values, research, and visions that actively contribute to your community, your professional field, and the world.

STUDENT PUBLICATIONS

We evolve together by sharing research and knowledge within our "Open Access" initiative where faculty and students collaborate to provide greater access to Higher Education by sharing academic papers, selected courses, scientific research, projects and other student scholarly works publicly and openly.

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Custom-made programs

Design your own study plan with the help of an AIU academic tutor to reach your goals. The flexibility in the curriculum of our programs allows you to live a unique academic experience that fits your needs.

YOU ARE THE BRIDGE TO SUCCESS!

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