What is Strategic Management? – AIU courses

The “Introduction to Strategic Management” explores the critical aspects of strategic management in modern business practices. It defines strategic management as the effective allocation of resources to meet organizational objectives while adapting to market changes. The document highlights the growing importance of sustainability and innovation in strategic planning, emphasizing the need for businesses to remain competitive. It also addresses the impact of economic uncertainties on corporate strategies, urging organizations to focus on core competencies and risk management. By understanding these dynamics, businesses can better position themselves for long-term growth and success in an ever-evolving landscape.