Seminar in Sociology of Development 2

Rasaq Olajide Olasunkanmi’s research investigates the evolving dynamics of global media and its implications for societal structures. The paper identifies the “Big 5” media corporations that dominate the industry, analyzing their role in shaping narratives and public opinion. It further explores the concept of media hegemony, emphasizing its impact on developing nations, particularly Nigeria. By examining the intersection of media, capitalism, and politics, the study provides critical insights into how corporate media influences cultural hegemony and the potential for future mergers that may consolidate power further. This work contributes to the understanding of media’s role in contemporary society and its implications for democracy and social change.