Research Methodology

This document from Atlantic International University serves as a comprehensive guide to research methodologies, essential for students and researchers alike. It details the distinctions between qualitative, quantitative, and mixed methods, emphasizing their respective strengths and weaknesses. The text discusses the importance of selecting an appropriate methodology based on research goals, the nature of the study, and practical considerations such as participant accessibility and resource availability. Additionally, it covers various data collection techniques, including surveys, interviews, and observations, while highlighting the significance of rigorous data analysis. By providing insights into the research process, this resource equips students with the knowledge needed to effectively design and conduct their studies, ultimately contributing to the advancement of knowledge in their respective fields.