Mass Communication, culture and media literacy

The Atlantic International University (AIU) document on Mass Communication, Culture, and Media Literacy explores the transformative effects of digital technologies on communication practices. It discusses how the low cost of entry into content creation has empowered audiences to become producers, blurring the lines between consumers and creators. The text emphasizes the necessity of media literacy skills, such as critical analysis of content and understanding the ethical responsibilities of media practitioners. Additionally, it addresses the challenges posed by globalization, including the dominance of American media and its impact on local cultures. By fostering a deeper understanding of media messages and their societal implications, the document advocates for a more informed and engaged audience in the digital age.