International Marketing

December 8, 2021

bartholomew kamara

UB62335BAC71392

International Marketing Strategies for Global Expansion

This document outlines essential strategies for international marketing, emphasizing a five-part process that includes inactive exporting, active exporting through distributors, and establishing sales offices abroad. It highlights the importance of understanding global markets, managing risks, and leveraging opportunities to enhance organizational growth and competitiveness in the international arena.

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Assignment Transcript

Bartholomew Kamara’s work on International Marketing at Atlantic International University delves into the complexities of global market engagement. The document presents a comprehensive five-part process for businesses seeking to expand internationally, which includes strategies such as inactive exporting, active exporting through distributors, and the establishment of sales offices abroad. By analyzing various international marketing approaches, the study emphasizes the significance of understanding diverse market dynamics, consumer behavior, and cultural nuances. Additionally, it addresses the potential risks associated with global operations and offers insights on how to mitigate them. Ultimately, this work serves as a valuable resource for organizations aiming to enhance their global presence and achieve sustainable growth in an increasingly interconnected world.

Atlantic International University

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