Global Marketing

January 8, 2025
Dr. Ni Gusti Ayu Dewi Paramita Arisandi,S.S.,M.Par
UPD86959PR96180

Harnessing Social Media for Global Marketing Success

This document explores the transformative role of social media in global marketing, particularly for luxury brands like champagne. It highlights how platforms such as Instagram and TikTok enable brands to engage diverse audiences, create aspirational narratives, and drive sales through innovative storytelling and real-time interactions.

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Assignment Transcript

In today’s digital age, social media has become an essential tool for global marketing, allowing brands to connect with millions worldwide. This paper examines the impact of platforms like Facebook, Instagram, and TikTok on marketing strategies, emphasizing their ability to foster engagement, enhance brand visibility, and drive sales. By leveraging creative content, influencer partnerships, and localized campaigns, businesses can effectively reach diverse audiences and build strong communities. The document also discusses the importance of real-time analytics in optimizing marketing efforts and adapting to consumer trends. Ultimately, social media empowers brands to craft compelling narratives that resonate with consumers, making it a vital component of modern marketing strategies.

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