Licenciatura em Marketing Internacional

Escola Superior de Ciências Económicas e Empresariais

Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University

O programa da Licenciatura em Marketing Internacional visa oferecer aos futuros profissionais de Ciências Económicas, uma formação especializada na área do Marketing (com orientação para o marketing internacional) com fundamentos teóricos e metodológicos modernos, que respondam às necessidades actuais das unidades empresariais.

O Bacharel em Marketing Internacional é um profissional universitário cujo objeto de estudo visa responder ao atual défice da carreira em todo o país, com uma orientação para o mercado internacional; bem como, formar profissionais capazes de responder às necessidades educativas e laborais exigidas pelas unidades empresariais.

O nosso programa não exige que todos os alunos estudem as mesmas matérias e utilizem os mesmos livros e outros materiais de aprendizagem que todos os outros alunos. Se é um indivíduo orientado para um objetivo que quer elevar a sua vida e dar um contributo sólido para o mundo, então este programa é para si.

Tópicos em Marketing Internacional

Matemática básica
Matemática para Gestão I
Contabilidade geral
Ciências informáticas
Matemática para a gestão II
Teoria dos recursos humanos
Redação de relatórios técnicos
Controlo de custos
Ética profissional
Ecologia geral
Economia
Estatística I
Marketing I
Formação em empreendedorismo

Probabilidade e estatística para ciências económicas e administrativas
Fundamentos de Economia
Introdução à gestão
Competências de comunicação eficazes
Enquadramento jurídico do desporto nacional e internacional
Introdução às finanças
Finanças avançadas
Competências de análise e acompanhamento
Desenvolvimento de projectos desportivos
Plano de vendas e marketing
Gestão dos meios de comunicação social
Tecnologia e negócios

Projeto de investigação em marketing internacional

Projeto de tese
Proposta de tese MBM300
MBM302 Tese de Licenciatura (5.000 palavras)
Publicação: Todos os licenciados em Marketing Internacional devem publicar a sua tese online num domínio público, através de revistas ou jornais profissionais

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