Investigação de pós-doutoramento em publicidade

Escola de Administração de Empresas

Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University

O programa de pós-doutoramento em Publicidade tem como objetivo aprofundar a comunicação publicitária, orientando o estudante para a realização de investigação de elevada qualidade, valorizando o ensino académico desta disciplina. O programa de Publicidade foi concebido para promover o desenvolvimento profissional de licenciados em contabilidade e profissionais experientes na área da publicidade, alargando os seus conhecimentos e dotando-os de competências de investigação e de contabilidade de processos abrangentes, permitindo-lhes dar um contributo de liderança fundamental para os seus domínios escolhidos.

O nosso programa não exige que todos os alunos estudem as mesmas matérias e utilizem os mesmos livros e outros materiais de aprendizagem que todos os outros alunos.

Se é um indivíduo orientado para um objetivo que quer elevar a sua vida e dar um contributo sólido para o mundo, então este programa de pós-doutoramento é para si.

Tópicos de investigação em publicidade:

Fundamentos psicossociais da perceção
Linguagem audiovisual e literária
Comunicação audiovisual e cultura
Cinematografia e comunicação social
Análise textual
Técnicas e teoria da comunicação social
Metodologia de investigação

Comércio eletrónico
Aspectos éticos e jurídicos da comunicação audiovisual
Narrativa televisiva e estereótipos
Programação televisiva
Política e ideologia na história do cinema

Investigação sobre a orientação:

Comunicação e Investigação (Currículo Completo)
Teoria das Organizações (Portfolio)
Aprendizagem experimental (Autobiografia)
Avaliação académica (questionário)
Fundamento do conhecimento (Quadro de integração)
Princípios Fundamentais I (Filosofia da Educação)
Avaliação profissional (Matriz de autoavaliação)
Desenvolvimento de estudos de pós-graduação (garantia de um grau académico)

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