Masters in Strategic Planning

School of Business & Economics

Academic Freedom to Discover Your Purpose

Open Curriculum Design at Atlantic International University

Embarking on a Masters in Strategic Planning offers a transformative journey into the world of advanced management and organizational strategy. This program, whether pursued through distance learning or traditional formats, equips professionals with the skills necessary to navigate complex business landscapes. Distance learning, in particular, provides unparalleled flexibility, enabling students to balance their studies with professional and personal commitments. Rooted in andragogy-driven education, this MA in Strategic Planning focuses on the unique needs of adult learners, fostering a self-directed and practical approach to acquiring knowledge. Through a Strategic Planning Master’s Degree, participants engage with contemporary theories and methodologies, ensuring they are well-prepared to lead and innovate in dynamic environments.

Core Courses & Topics: Masters in Strategic Planning

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list, as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? Check here: Course and Curriculum

Graduate strategic planning programs are designed to equip students with a comprehensive toolkit for effective decision-making and organizational leadership. Core courses in these programs, including those offered in online master’s in strategic planning formats, typically cover a broad range of essential topics. Students delve into advanced strategic management, exploring frameworks for competitive analysis and strategic implementation. Courses in organizational behavior and change management are integral, providing insights into leading and adapting to transformations within organizations. Additionally, strategic financial management and risk assessment are crucial for evaluating and steering strategic initiatives. Advanced modules often include global strategic planning and innovation management, ensuring graduates are prepared to tackle challenges in an interconnected and rapidly evolving business environment.

Strategic Management
Organizational Behavior
Financial Strategy
Strategic Innovation and Change Management
Competitive Analysis
Global Strategic Planning

Risk Management
Leadership and Strategy
Ethics and Corporate Governance
Strategic Marketing Management
Strategic Operations Management
Data-Driven Decision Making

Orientation Courses

Orientation courses in a Masters in Strategic Planning program are designed to provide students with a strong foundation and essential skills for success in their advanced studies. These initial courses typically focus on core concepts and methodologies critical to strategic planning, ensuring that students are well-prepared for more specialized coursework. Through these orientation modules, learners gain an understanding of fundamental principles, research methodologies, and the application of strategic tools.

Communication & Investigation (Comprehensive Resume)
Seminar Administrative Development (Book Summary)
Organization Theory (Portfolio)

Seminar Cultural Development (Practical Experience)
Experiential Learning (Autobiography)
Seminar International Development (Publications)

Research Projects

Research projects in a Masters in Strategic Planning program are pivotal in translating theoretical knowledge into practical, actionable insights. These projects enable students to tackle real-world challenges and contribute to the field through rigorous analysis and strategic recommendations. Typically, research projects cover a diverse range of topics, allowing students to explore areas such as organizational strategy development, competitive market analysis, and strategic innovation.

Students might work on projects involving the evaluation of business models, strategic planning for expansion into new markets, or the impact of emerging technologies on industry practices. Additionally, research projects often include case studies of successful strategic initiatives or comprehensive analyses of strategic failures. Through these hands-on experiences, students not only deepen their understanding of strategic concepts but also develop critical skills in data analysis, strategic thinking, and problem-solving.

MBM300 Thesis Proposal
MBM302 Masters Thesis (5,000 words)

Publication – Student publications in a Masters in Strategic Planning program represent a significant achievement and a valuable contribution to the field. These publications often stem from rigorous research projects, case studies, or innovative strategic analyses conducted during the course of the program. By publishing their work, students share their insights on emerging trends, strategic frameworks, and practical solutions with both academic and professional communities.

This exposure not only enhances their academic credentials but also establishes them as thought leaders in strategic planning. Publications might appear in academic journals, industry reports, or professional conferences, showcasing students’ ability to apply theoretical concepts to real-world challenges and demonstrating their expertise in shaping effective organizational strategies. Such achievements highlight the program’s commitment to fostering high-quality research and professional excellence.

Thesis Defense for Masters in Strategic Planning

At AIU, the thesis defense for a Masters in Strategic Planning represents a crucial culmination of a student’s academic journey and research efforts. During this pivotal event, students present their original research findings, strategic analyses, or innovative solutions to a panel of faculty members and industry experts. The defense is an opportunity for students to demonstrate their mastery of strategic planning concepts, methodologies, and their ability to apply them to complex, real-world problems.

It involves a comprehensive presentation of their thesis work followed by a rigorous question-and-answer session, where students must defend their methodologies, results, and conclusions. This process not only tests their depth of knowledge and research capabilities but also hones their skills in critical thinking, communication, and professional presentation. Successfully defending their thesis is a testament to their readiness to contribute valuable insights and strategic solutions to the field of strategic planning.

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Masters in Strategic Planning Student Experience

At AIU, the student experience in the Masters in Strategic Planning program is enhanced by cutting-edge AI technologies, creating a dynamic and interactive learning environment. Leveraging advanced tools such as ChatGPT, DALL-E, and MidJourney, AIU offers students personalized support, creative insights, and sophisticated analysis throughout their academic journey. ChatGPT provides on-demand academic assistance and guidance, while DALL-E and MidJourney facilitate innovative approaches to visualizing and presenting strategic concepts.

This integration of AI not only enriches the learning experience but also empowers students to explore new dimensions of strategic planning, collaborate more effectively, and develop cutting-edge solutions. By incorporating these technologies, AIU ensures that students receive an engaging, forward-thinking education that prepares them for success in the evolving landscape of strategic management.

Community & Social

At AIU, the community and social experience for students in the Masters in Strategic Planning program is both vibrant and deeply integrated, thanks to a comprehensive suite of digital tools and platforms. Despite being an online program, AIU ensures that students are not isolated but instead are part of a dynamic and interactive academic community. The Virtual Campus, Mobile App, and other available technologies facilitate seamless interaction with fellow students, alumni, and faculty.

Through platforms like MYAIU and AIULink, students can engage with peers and professionals across the globe, participate in symposiums, conferences, webinars, and competitions, and connect with AIU’s extensive network. AIUTV and the Curriculum Builder Tool offer valuable resources for learning and professional development, while Merlin Media Center and the CampusAPP enhance accessibility to course materials and academic support. Live and archived webinars, virtual conferences, and live chats provide opportunities for real-time interaction and knowledge sharing.

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Academic Resources

The Masters in Strategic Planning program at Atlantic International University (AIU) is supported by an extensive array of academic resources designed to foster development, growth, and achievement. Central to this support is the Virtual Campus, which integrates over 25 unique tools and a new Virtual Reality 3D immersive experience to enhance the educational journey. This cutting-edge technology creates an interactive and engaging learning environment, allowing students to explore and understand complex strategic concepts in a more dynamic way.

AIU provides a wealth of academic resources to ensure that students have the tools necessary to excel in their advanced studies. The AIU Online Library offers unparalleled access to a vast repository of knowledge, including 260,000 books and over 30 million peer-reviewed academic articles, journals, and publications. This extensive database supports in-depth research and informed decision-making in strategic management.

Virtual Campus

Complete assignments online or offline at your convenience with 24/7 access to distance learning through AIU’s Virtual Campus. Step by Step guides including videos, tutorials, live webinars and examples for each course. All materials can be access on all web browsers as well as via AIU's Mobile App which brings all the features of the Virtual Camus to your Mobile Device.

My AIU Elements

MyAIU’s primary goal is to go beyond Academics, it looks to guide students through 11 elements that are key to living life optimally in all aspects. By identifying and reflecting on these key areas, an opportunity arises to holistically address them, through positive change, habits, reinforcement and tools to keep students on their chosen path.

AIU TV & Radio

The students have the opportunity to produce, edit and host their own show reaching a worldwide audience, the AIU community and giving notice of their expertise/passion in the subject. AIUTV & AIU Radio allow students to explore new ways to communicate, develop a platform and form potential collaboration with likeminded individuals.

AIU Campus Mundi

AIU Campus Mundi is a monthly magazine that gathers the most notable news and information about the university and its members in one convenient place. The magazine allows our community to be well informed, involved and keep in tough regardless of their geographic location. AIU Campus Mundi publishes, news, research, events, awards, academic achievements.

Graduation Ceremony

Each year AIU organizes graduation ceremonies where the students can assist and share their experiences with fellow students and academic members Participation in the ceremony is optional, the day’s events include conferences, research presentations, group meetings, networking, lunch and formal dinner.

Video Thumbnail: AIU Symposium Universe is alive best ways to avoid burnout by Julia Koifman

Symposiums & Webinars

Explore advanced methodologies and real-world applications of strategic planning in our Masters in Strategic Planning symposiums. Gain insights from industry leaders and enhance your ability to drive organizational success through innovative strategies.

Live Classes

At Atlantic International University (AIU), the Masters in Strategic Planning program offers an exceptional level of engagement through its innovative approach to live instruction. Students benefit from two live classes each day, ensuring regular and interactive learning opportunities. These live sessions are designed to provide real-time engagement with faculty, foster in-depth discussions on strategic management topics, and address complex questions and case studies. This frequent interaction not only reinforces theoretical concepts but also allows students to collaborate closely with peers and instructors while doing their advanced studies in strategic planning, enhancing their understanding of practical applications in strategic planning. By participating in these daily live classes, students can stay current with course material, receive timely feedback, and actively contribute to a dynamic academic environment.

AIU Live Classes Examples on Strategic Planning: Strategic Staffing | Proper Target Audience Selection | Best Leadership Strategy

Special Projects, Research Publications, & Co-Authoring

In the Masters in Strategic Planning program at Atlantic International University (AIU), students are actively involved in special projects, research publications, and co-authoring opportunities that significantly enhance their academic and professional development. Engaging in special projects allows students to tackle real-world strategic challenges and develop innovative solutions. Additionally, AIU provides robust support for research publications, enabling students to contribute their findings to academic journals and industry reports. Collaborative co-authoring with faculty and peers further enriches the research experience, fostering a dynamic environment where students can share their insights on strategic management and build professional networks. These experiences collectively ensure that AIU graduates are well-prepared to advance the field of strategic planning and make impactful contributions.

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Career Center for Masters in Strategic Planning

The Career Center at Atlantic International University (AIU) plays a pivotal role in supporting students in the Master’s in Strategic Planning program as they navigate their professional journeys. This dedicated center offers a comprehensive suite of services designed to enhance career development and facilitate job placement.

Students benefit from personalized career coaching, which includes resume building, interview preparation, and job search strategies tailored to the strategic planning field. The Career Center also provides access to a network of industry connections, including potential employers and alumni, through exclusive networking events, workshops, and career fairs. Additionally, the center offers resources such as job boards, internship opportunities, and career assessments to help students identify and pursue their professional goals.

Job Description

Graduates of the Masters in Strategic Planning program at Atlantic International University (AIU) are well-positioned to excel in a variety of strategic roles across diverse industries. The program equips students with advanced skills in strategic management, competitive analysis, and organizational development, preparing them for high-impact positions in both established organizations and entrepreneurial ventures.

Here are some key job roles that graduates may pursue:

Strategic Consultant: Provides expert advice to organizations on strategic initiatives, helping them to optimize their operations, enter new markets, or improve overall business performance.
Business Development Manager: Focuses on identifying and pursuing new business opportunities, partnerships, and growth strategies to drive company expansion.
Corporate Strategy Manager: Works within an organization to develop and implement long-term strategies, aligning business operations with overarching corporate goals.
Market Research Analyst: Conducts research and analysis on market trends, consumer behavior, and competitive dynamics to inform strategic decision-making.
Product Manager: Oversees the development and strategic positioning of products, ensuring they meet market needs and align with the company’s strategic objectives.
Chief Strategy Officer (CSO): Leads the strategic planning process at the executive level, guiding the organization’s strategic vision and ensuring alignment with business goals.
Management Consultant: Assists organizations with solving complex business problems, optimizing processes, and implementing strategic changes.
Financial Analyst: Analyzes financial data and trends to support strategic planning and decision-making within an organization.

Tools for Masters in Strategic Planning

In the Master’s in Strategic Planning program at Atlantic International University (AIU), students utilize a variety of advanced tools designed to enhance their strategic analysis and decision-making capabilities. These tools are integral to developing effective strategies and managing complex business challenges. From data analysis to project management, each tool offers unique functionalities that support comprehensive strategic planning efforts.

Here is a list of essential tools commonly used in the field of strategic planning, along with their websites:

Tableau – A leading data visualization tool that helps users create interactive and shareable dashboards to analyze and visualize data insights.
Microsoft Power BI – A powerful business analytics tool that enables users to visualize data, create reports, and share insights across an organization.
Trello – A project management tool that uses boards, lists, and cards to organize tasks and collaborate with team members.
Asana – A work management platform that helps teams track and manage projects, tasks, and workflows efficiently.

SWOT Analysis Tool – A tool for performing SWOT analysis to identify strengths, weaknesses, opportunities, and threats within an organization.
MindMeister – A mind mapping tool that helps in brainstorming, organizing ideas, and visualizing complex concepts.
Smartsheet – A collaborative work management platform that combines the functionality of spreadsheets with project management features.
Strategic Planning Software by ClearPoint – Provides a comprehensive platform for strategic planning, performance management, and reporting.
Google Analytics – A web analytics service that tracks and reports website traffic and user behavior, aiding in strategic decision-making.
Miro – An online collaborative whiteboarding platform that helps teams brainstorm, plan, and strategize together in real-time.

These tools collectively enhance strategic planning capabilities, enabling students to effectively analyze data, manage projects, and develop actionable strategies.

Associations for Masters in Strategic Planning Professionals

Engaging with professional associations is a crucial component of advancing one’s career in the field of strategic planning. For students in the Masters in Strategic Planning program at Atlantic International University (AIU), involvement in these associations provides valuable networking opportunities, access to industry insights, and professional development resources on organizational planning. These organizations offer platforms for connecting with industry leaders, staying informed about the latest trends and best practices, and participating in events that further enrich one’s expertise in strategic management.

Here is a list of notable associations relevant to the field of strategic planning:

Strategic Management Society (SMS) – A global community of scholars and practitioners dedicated to advancing the understanding and practice of strategic management.
Association for Strategic Planning (ASP) – An organization that provides resources, certification, and training to help professionals and organizations enhance their strategic planning practices.
Institute of Management Consultants USA (IMC USA) – A professional association for management consultants, offering resources and networking opportunities for strategic consultants.
Project Management Institute (PMI) – Provides standards, certification, and resources for project management professionals, which is integral to implementing strategic initiatives.
Business Strategy Association (BSA) – Focuses on advancing business strategy and providing a forum for professionals to discuss strategic issues and solutions.
American Management Association (AMA) – Offers training, resources, and networking for professionals in management and strategic planning.
International Association for Strategy Professionals (IASP) – Supports professionals in strategy development, execution, and innovation through resources and networking opportunities.
Chartered Management Institute (CMI) – Provides certification and professional development for managers and leaders involved in strategic planning.
European International Business Academy (EIBA) – A forum for international business research and practice, including strategic management perspectives.

These associations and resources offer essential support for advancing expertise in strategic planning, providing both theoretical knowledge and practical applications that can significantly benefit students and professionals in the field.

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Masters in Strategic Planning Requirements

To be considered for the Masters in Strategic Planning program at Atlantic International University (AIU), applicants must hold a bachelor’s degree from a recognized university, demonstrating a solid foundation in business or a related field. This requirement ensures that candidates are well-prepared for the program’s rigorous academic and professional demands.

How Can You Apply?

Explore the Course: Begin by reviewing the Master’s in Strategic Planning program details to ensure it aligns with your academic and professional goals.
Go to the ‘Apply Now’ Button: Navigate to the AIU website and click on the ‘Apply Now’ button to start your application process.
Enter Your Basic Details and Educational Qualifications: Complete the application form by providing your basic personal information and educational background.
Submit Your Application: Review your entries for accuracy and submit the application form to AIU.
Await Follow-Up: An academic advisor will contact you to discuss your application and guide you through the next steps.

Following these straightforward steps will help you seamlessly apply for the Master’s in Strategic Planning program at AIU.

Financial Support & Scholarships

Atlantic International University (AIU) is dedicated to supporting students in the Master’s in Strategic Planning program through an array of financial aid options and exciting scholarships. We offer competitive scholarships that recognize academic and professional achievements, significantly reducing tuition costs. In addition, AIU provides flexible payment plans and personalized financial aid counseling to address individual needs. These resources ensure that students can pursue their advanced studies with confidence, knowing they have comprehensive financial support to help them achieve their academic and career goals.

What’s the Cost Per Year for Pursuing a Masters in Strategic Planning at AIU?

The cost per year for pursuing a Master’s in Strategic Planning at Atlantic International University (AIU) is designed to be both affordable and flexible. AIU online tuition is competitively priced, offering a cost-effective option for advanced studies. Additionally, students can benefit from the convenience of paying in manageable installments, making it easier to budget and finance their education without financial strain. This approach ensures that students receive a high-quality education in strategic planning while maintaining financial flexibility.

FAQs

What are the admission requirements for the master's in strategic planning program?

To apply for the Master’s in Strategic Planning program at Atlantic International University (AIU), applicants must have a bachelor’s degree from a recognized university, preferably in a related field. They should also submit official academic transcripts, a current resume or CV, and a detailed statement of purpose outlining their career goals and motivation for the program.

How long does it take to complete a master's in strategic planning?

The Masters in Strategic Planning at Atlantic International University (AIU) typically takes about 18 to 24 months to complete, depending on the student’s pace and enrollment status. This flexible duration allows students to balance their studies with professional and personal commitments.

What career opportunities are available with a master's in strategic planning?

With a Masters in Strategic Planning, graduates can pursue a variety of career opportunities, including roles such as Strategic Consultant, Corporate Strategy Manager, Business Development Manager, Market Research Analyst, and Chief Strategy Officer (CSO). These positions leverage advanced skills in strategic management, analysis, and planning to drive organizational success and growth.

Are there online options for the strategic planning program?

AIU offers an online Masters in Strategic Planning that opens up career opportunities in roles such as Strategic Consultant, Corporate Strategy Manager, Business Development Manager, and Chief Strategy Officer (CSO), allowing graduates to apply their expertise in strategic management and planning across various industries.

What courses are included in the strategic planning curriculum?

The strategic planning curriculum at AIU includes courses such as Strategic Management, Business Analytics, Competitive Analysis, Organizational Development, Strategic Leadership, and Risk Management. These courses provide a comprehensive foundation in developing and implementing effective business strategies.