Doctorate in Sports Marketing

School of Business and Economics

Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University

The doctoral program in Sports Marketing aims to prepare the researcher to be up to date in increasingly competitive markets. Sports marketing has become an area of high impact for business success and, consequently, the training of professionals in the sector is increasingly demanded by companies, foundations, associations, federations and sports organizations.

Our program does not require each student to study the same subjects and use the same books and other learning materials as everyone else. If you are a person with a purpose who wants to elevate your life and make a solid contribution to the world, then this program is for you.

Core Courses and Topics in Sports Marketing

Marketing research in sports
Marketing vs Sports Marketing
Consumer behavior
Sports marketing strategies and plans
International sports marketing
Brand development
Advertising and communication in sports
The future of sport
Interpretation of financial reports
Analysis of financial statements

Pricing and sales strategy
Debt, performance and profitability
Financial strategy
Facility management
Economic budget of a plant
Evaluation of a plant
Tendering procedure
Risk management
Volunteer management
Stocks, outsourcing and risk management

Orientation Courses

Communication & Investigation (Comprehensive Resume)
Organization Theory (Portfolio)
Experiential Learning (Autobiography)
Academic Evaluation (Questionnaire)
Fundament of Knowledge (Integration Chart)
Fundamental Principles I (Philosophy of Education)
Professional Evaluation (Self Evaluation Matrix)
Development of Graduate Study (Guarantee of an Academic Degree

Research Project in Sports Marketing

Doctoral Dissertation Project
MBM900 Doctoral Proposal
MBM902 Doctoral Dissertation (15,000 words)
Publication: Each Doctor of Education graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Employment Opportunities in Sports Marketing

Sportswriter
Marketing assistant
Broadcaster
Market researcher
Public relations manager
Salesperson
Advertising manager
Brand manager
Promoter
Videographer

Get to know the AIU experience

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We understand how busy adults do not have time to go back to school. Now, it’s possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.

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