Doctorate in Social Media Marketing

School of Business and Economics

Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University

he objective of the doctoral program in Social Marketing and Social Networks is to create a body of marketing researchers that, after reading their doctoral thesis, will join the labor market, providing the economic fabric with added value based on knowledge that will allow them to advance towards better marketing practices that will translate into greater efficiency for companies.

These researchers must also be able to provide the scientific community with research that translates into quality publications so that the investment made in their training not only benefits the productive fabric but also contributes to the advancement of academic knowledge, restarting the virtuous circle that will lead to new improvements in business management.

Our program does not require each student to study the same subjects and use the same books and other teaching materials as others. If you are a purpose-driven person who wants to elevate your life and make a solid contribution to the world, then this doctoral program is for you.

Core Courses and Topics in Social Media Marketing

Strategies for creating a strong online presence
Digital Strategy
Metrics
Online communities and their power
Personal branding
Corporate image

Impact of social media on the youth
Managing social media pressure among celebrities
Influence of social media on crime
Mental illnesses and social set up
Influencer marketing

Orientation Courses

Communication & Investigation (Comprehensive Resume)
Organization Theory (Portfolio)
Experiential Learning (Autobiography)
Seminar Administrative Development (Book Summary)
Seminar Cultural Development (Practical Experience)
Seminar International Development (Publications)

Research Project in Social Media Marketing

Doctoral Dissertation Project
MBM900 Doctoral Proposal
MBM902 Doctoral Dissertation (15,000 words)
Publication: Each Doctor of Education graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Employment Opportunities in Social Media Marketing

Social Media Marketing Manager
Social Media Marketing Executive
Social Media Marketing Analyst
Social Media Marketing Specialist
Social Media Marketing Coordinator
Paid Marketing Specialist
Social Media Marketing Copywriter

Get to know the AIU experience

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