Bachelors in Sport Management
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Bachelors in Sport Management
A Bachelors in Sport Management is your gateway to the dynamic sports industry, equipping you with the skills needed to excel in sports organizations, professional sports teams, and amateur athletic organizations. This sports management degree program combines management principles, sports marketing, event management, and sports law, preparing students for leadership roles in professional sport leagues, sports facilities, and youth sport programs. Through an andragogy-driven education model that emphasizes academic freedom, students develop foundational knowledge, critical thinking, and problem-solving skills essential for sport managers in the global sport industry.
Our sports management degree online option offers flexibility, allowing students to learn at their own pace, balancing education with their personal life. The online bachelor program provides hands-on experience in sports business, sports sales, public relations, media relations, and competition schedules, enhancing job readiness in the sports management field. Whether you aspire to be an athletic director, facilities manager, sports agent, or leader in professional sports organizations, this management degree sets the foundation for a successful sports management program career path. Plus, with options to pursue a master’s degree or graduate courses, students can further specialize in the sport management industry.
With financial aid options available and no need for standardized test scores, this sport management degree cost is accessible. Meeting degree requirements of sport management major with core classes and practical applications, students can confidently enter the job market in roles supporting sports teams, sporting events, and global sports enterprises. Start your journey with a degree in sport management and step into the exciting sports world!
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Courses and Topics: Bachelors in Sports Management
Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list, as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU?
Check here: Course and Curriculum
The sport management degree program at AIU offers a comprehensive curriculum designed to provide students with essential skills in the sports industry. As part of this sports management degree online, students will explore key areas such as event management, sports marketing, and the business aspects of sporting events. Core courses include Sports Business and Finance, Sports Law and Ethics, Public Relations in Sports, Leadership in Sports Organizations, and Facility and Event Management.
This online sports management degree also covers topics like sports sponsorship and branding, athlete management, and digital media in sports, ensuring students gain a well-rounded education. With flexible learning options and an affordable sports management degree cost, AIU’s management degree prepares graduates for successful careers in the evolving sports management industry.
- Introduction to Sport Management
- Sports Marketing and Sponsorship
- Event Management in Sports
- Sports Business and Finance
- Sports Law and Ethics
- Public Relations in Sports
Orientation Courses
The orientation courses in AIU’s Bachelor’s in Sport Management provide a strong foundation for students entering the sport management industry. These courses introduce key concepts in sports business, public relations, and leadership within sports organizations. Students gain insights into the global sport industry, learning about the structure and operations of professional sports organizations, athletic programs, and professional sport leagues. Additionally, these courses prepare future sport management professionals by covering essential topics in sports programs, governance, and ethical decision-making in professional sports. This orientation phase ensures students are well-equipped to navigate the evolving landscape of the sport management industry.
- Communication & Investigation
- Experiential Learning
- Fundament of Knowledge
- Professional Evaluation
- Organization Theory
- Academic Evaluation
- Fundamental Principles I
- Development of Graduate Study
Research Projects in Sport Management
Students pursuing a bachelor’s degree in sport management at AIU will engage in research projects that explore key topics in the sports management field. These projects focus on areas such as youth sport development, the role of an athletic director in sports teams, and the impact of sports facilities on athlete performance. Additionally, students will analyze the operations of amateur athletic organizations and professional sport leagues, gaining insights into management strategies in the sports world. Research may also include case studies on leadership in sports organizations, trends in facility management, and pathways for advancing to a master’s degree in sport management. These projects provide students with valuable hands-on experience and critical thinking skills needed for a successful career in the industry.
- MBM300 Thesis Proposal
- MBM302 Master of science Thesis (5,000 words)
Publication – As part of AIU’s Bachelors in Sport Management program, students have the opportunity to contribute to student publications focused on the evolving sports management field. These publications allow students to explore topics such as sports business, sports marketing, event management, and the role of sports organizations in the global sport industry. By researching and writing about professional sports teams, youth sport programs, athletic programs, and innovations in sports facilities, students gain valuable experience in public relations and media relations. Publishing research articles, case studies, and industry insights enhances their professional portfolios, preparing them for leadership roles in professional sport, amateur athletic organizations, and beyond.
Thesis Defense for Bachelors in Sport Management
The thesis defense is a crucial component of AIU’s Bachelors in Sport Management program, allowing students to showcase their expertise in business management, sports law, and management principles. During the defense, students present their research findings on key topics in the global sports industry, demonstrating their ability to apply hands-on experience to real-world challenges.
Whether analyzing the role of sports agents, strategies in sports sales, or leadership approaches for sport managers, the defense highlights their ability to develop foundational knowledge and apply it effectively. As they complete both a bachelor degree and prepare for careers in the industry, this process ensures graduates are well-equipped to navigate the dynamic field of sport management with confidence.
Bachelors in Sport Management Student Experience
AIU’s Bachelors in Sport Management program integrates AI-driven education, offering a personalized and flexible learning experience tailored to the evolving sports management field. Through advanced AI tools, students receive adaptive learning, real-time feedback, and customized coursework that enhances their understanding of business management, sports law, sports sales, and management principles. This innovative approach provides hands-on experience, helping future sport managers, sports agents, and professionals in global sports develop critical skills in sports marketing, event management, and sports organizations. With AI-powered analytics and data-driven insights, students gain a competitive edge in the industry while enjoying the flexibility to learn at their own pace, ensuring a cutting-edge, future-ready education in sport management.
Community & Social
At AIU, students in the Bachelor in Sport Management program become part of a vibrant, global community through advanced online learning tools and interactive platforms. On AIULink, our “on campus” social media platform, one can connect with AIU colleagues based on their location, major, research areas, industry, skills, place of work, etc. This allows students to engage with peers, faculty, and alumni, fostering collaboration in the sports management field.
Students also gain access to over 105,000 AIU-created academic contents on Merlin Media Center, providing invaluable resources for research and learning. The AIU Campus APP, available in Android and iOS, ensures that students can conveniently manage their coursework, attend virtual events, and stay connected anytime, anywhere. Additionally, the AIU Online Library offers 260,000 books and over 30 million peer-reviewed/academic articles, journals, and publications, giving students the research tools needed to excel in sports business, sports law, and management principles.
Beyond academics, AIU encourages students to share their unique story with others and learn the 13 elements beyond academics that contribute to the improvement of the human condition and personal growth. With access to webinars, conferences, symposiums, competitions, and AIU’s Virtual Campus, students gain a rich, interactive experience that prepares them for leadership roles in sports teams, athletic programs, professional sport leagues, and sports organizations.
Academic Resources
AIU provides a wealth of academic resources to support students in the Bachelors in Sport Management program, ensuring they develop essential leadership skills, critical thinking, and expertise in legal principles relevant to the sports management field. The Virtual Campus integrates over 25 unique tools, fostering growth, motivation, and inspiration to help students reach their full potential. A cutting-edge Virtual Reality 3D immersive experience further enhances interactive learning, providing students with real-world applications in competition schedules, sports organizations, and event management.
With flexible learning options, AIU removes barriers such as standardized test scores and offers financial aid opportunities, making higher education accessible. Whether students aim to enter the job market immediately or pursue a graduate degree, these resources empower them with the skills needed to succeed in sports teams, professional sport leagues, and global sports organizations.
Virtual Campus
Complete assignments online or offline at your convenience with 24/7 access to distance learning through AIU’s Virtual Campus. Step by Step guides including videos, tutorials, live webinars and examples for each course. All materials can be access on all web browsers as well as via AIU's Mobile App which brings all the features of the Virtual Camus to your Mobile Device.
My AIU Elements
MyAIU’s primary goal is to go beyond Academics, it looks to guide students through 11 elements that are key to living life optimally in all aspects. By identifying and reflecting on these key areas, an opportunity arises to holistically address them, through positive change, habits, reinforcement and tools to keep students on their chosen path.
AIU TV & Radio
The students have the opportunity to produce, edit and host their own show reaching a worldwide audience, the AIU community and giving notice of their expertise/passion in the subject. AIUTV & AIU Radio allow students to explore new ways to communicate, develop a platform and form potential collaboration with likeminded individuals.
AIU Campus Mundi
AIU Campus Mundi is a monthly magazine that gathers the most notable news and information about the university and its members in one convenient place. The magazine allows our community to be well informed, involved and keep in tough regardless of their geographic location. AIU Campus Mundi publishes, news, research, events, awards, academic achievements.
Graduation Ceremony
Each year AIU organizes graduation ceremonies where the students can assist and share their experiences with fellow students and academic members Participation in the ceremony is optional, the day’s events include conferences, research presentations, group meetings, networking, lunch and formal dinner.
Symposiums & Webinars
AIU’s Bachelor in Sport Management program provides students with the opportunity to participate in international symposiums, connecting them with industry leaders, experts, and fellow professionals from around the world. These symposiums serve as a platform for students to explore the latest trends in sports business, event management, and global sports organizations, while also gaining insights into real-world applications of their studies.
Live Classes
AIU’s online bachelor in Sport Management offers two live classes each day, providing students with interactive learning experiences that bridge theory with practical applications. These live sessions allow students to engage with faculty and peers in real-time, enhancing their problem-solving skills and preparing them for a successful career path in the sports management industry. The program is designed for flexibility, enabling students to learn at their own pace while meeting essential degree requirements. With no rigid schedules and no need for high school transcripts, students can focus on developing expertise in sports business, event management, and leadership, ensuring they are well-equipped for various roles in the dynamic world of sports.
Special Projects, Research, Publications and Co-Authoring
Students pursuing an Undergraduate Sports Management degree at AIU have the opportunity to engage in special projects, research, publications, and co-authoring, enhancing their academic and professional development. As part of the BS in Sport Management, students conduct in-depth research on key industry topics, contribute to scholarly publications, and collaborate with faculty and peers on innovative projects. AIU also encourages students in the Online Bachelor of Science (BSc) in Sports Management program to publish their findings in academic journals, industry reports, and AIU’s research platforms. These experiences help students build a strong portfolio, improve critical thinking, and establish themselves as thought leaders in the sports management industry, preparing them for successful careers in sports business, event management, and professional sports organizations.
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Career Center for Bachelors in Sport Management
AIU’s Career Center provides valuable resources and guidance to students in the Bachelor in Sport Management program, helping them navigate career opportunities in the sports management industry. The center offers career counseling, job search support, and networking opportunities with industry professionals. Additionally, AIU emphasizes the importance of Climate Resilience, Sustainable Agriculture, Food Sovereignty, and Agroecology Practices in the context of sports facility management, event sustainability, and athlete nutrition programs. By integrating these global sustainability concepts, students gain a broader understanding of how sports organizations can contribute to environmental responsibility and community well-being, preparing them for impactful careers in sports business, professional sport, and athletic program management.
Job Description
Graduates of AIU’s Bachelor of Arts in Sports Management program are prepared for diverse career opportunities in the sports management industry. Job roles include athletic director, sports marketing manager, event coordinator, sports agent, facility manager, public relations specialist, and sports business analyst. With a growing emphasis on environmental sustainability in sports, graduates can also work in sustainable sports facility management and eco-friendly event planning, ensuring that sporting events minimize environmental impact. Additionally, roles in global sports development and community outreach programs address critical issues of science and technology such as global hunger, promoting social responsibility through sports initiatives. These career paths empower graduates to make a meaningful impact while excelling in the dynamic world of sports management.
Tools for Bachelors in Sport Management
Students in the Bachelor in Sport Management program at AIU utilize a range of professional tools to develop their skills in sports business, event management, sports marketing, and data analysis. These tools help students gain hands-on experience, apply management principles, and enhance their critical thinking abilities. Whether analyzing sports industry trends, managing sporting events, or developing public relations strategies, these open courses and resources prepare students for leadership roles in the sports management field.
Essential Tools for Sport Management Students:
- Tableau – Data visualization and analytics for sports performance and business insights.
- Microsoft Power BI – Business intelligence and analytics for decision-making in sports organizations.
- SPSS – Statistical analysis software for sports research and performance evaluation.
- Eventbrite – Event management and ticketing platform for planning sporting events.
- Trello – Project management tool for organizing sports programs and team coordination.
- Hootsuite – Social media management tool for sports marketing and fan engagement.
- Sprout Social – Social media analytics and management for professional sports organizations.
- Google Analytics – Website and marketing performance tracking for sports businesses.
These tools provide AIU students with practical applications of sport management principles, helping them succeed in the dynamic global sports industry.
Associations for Bachelors in Sport Management Professionals
Students pursuing a Bachelor in Sport Management at AIU can benefit from membership in leading professional associations that provide networking opportunities, industry insights, and career advancement resources. These associations offer expertise in key areas such as sports business, event management, sports marketing, and even sustainability topics like crop resilience and water management, which are becoming increasingly relevant in sports facility operations and environmental sustainability efforts.
Key Associations for Sport Management Professionals:
- North American Society for Sport Management (NASSM) – Supports research and professional development in sport management.
- Sport Marketing Association (SMA) – Focuses on sports marketing trends, research, and networking.
- International Association of Venue Managers (IAVM) – Provides resources for managing sports facilities and event spaces.
- National Association of Collegiate Directors of Athletics (NACDA) – Supports leadership in athletic programs at the collegiate level.
- The Green Sports Alliance – Promotes environmental sustainability, including crop resilience and water management in sports operations.
These associations help students and graduates stay updated on industry best practices, build valuable connections, and explore career opportunities in the sports management industry.
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Bachelors in Sport Management Requirements
To enroll in the Bachelor in Sport Management program at AIU, applicants must meet the following admission requirements. Prospective students should possess a High School Diploma, GED, or an equivalent qualification from a recognized institution. AIU values a flexible and inclusive admissions process, allowing individuals from diverse educational backgrounds to pursue their passion for sports management, event planning, and sports business. No standardized test scores are required, and students can begin their journey at their own pace, developing essential skills in sports marketing, public relations, and athletic program management. This open admissions approach ensures that motivated individuals can access a sports management degree program that aligns with their professional goals.
How Can You Apply?
Applying for the Bachelors in Sport Management at AIU is a simple and streamlined process. Follow these steps to begin your journey toward a rewarding career in the sports management industry:
Step 1: Complete the Online Application
Visit the AIU Admissions Page and fill out the online application form with your personal and academic details.
Step 2: Submit Required Documents
Provide copies of your High School Diploma, GED, or an equivalent qualification from a recognized institution. Additional documents, such as a resume or statement of purpose, may be required based on your background.
Step 3: Speak with an AIU Admissions Counselor
Once your application is submitted, an AIU admissions counselor will contact you to discuss your degree requirements, course structure, financial aid options, and any additional details.
Financial Support & Scholarships
AIU is committed to making quality education accessible and offers various financial support and scholarship opportunities for students pursuing a Bachelor in Sport Management. Eligible students may receive scholarships, tuition assistance, and flexible payment plans to help manage the sports management degree cost. AIU also provides guidance on external funding options, including grants, sponsorships, and employer tuition assistance programs. By offering financial support, AIU ensures that students can focus on building expertise in sports business, event management, sports marketing, and athletic program administration without financial barriers. Prospective students are encouraged to explore available financial aid options and apply early to maximize their opportunities for support.
What’s the Cost Per Year for Pursuing Bachelors in Sport Management at AIU?
The AIU online tuition for the Bachelor in Sport Management is designed to be flexible and affordable, allowing students to pay in manageable installments. AIU offers customized payment plans to suit different financial situations, ensuring that students can focus on their education without financial strain. The online and self-paced nature of the program allows learners to balance their studies with personal and professional commitments while benefiting from financial support options such as scholarships and tuition assistance. For more details on tuition plans and payment flexibility, prospective students can explore AIU’s official tuition page.
FAQs
Why should I pursue a degree in sport management?
A degree in Sport Management opens doors to exciting careers in the global sports industry, including sports marketing, event management, athletic administration, and professional sports organizations. It equips you with business, leadership, and management skills tailored for the dynamic world of sports. With growing opportunities in sports analytics, media relations, and facility management, this degree provides a versatile career path in both professional and amateur athletics. Plus, the sports industry continues to expand, offering strong job prospects and the chance to work in a field fueled by passion and competition.
What are the eligibility requirements for this program?
To be eligible for the Bachelor in Sport Management at AIU, applicants must possess a High School Diploma, GED, or an equivalent qualification from a recognized institution. AIU follows an open admissions policy, allowing students from diverse educational backgrounds to apply. No standardized test scores are required, and the program offers flexible enrollment so students can start at their own pace.
How long does it take to complete a Bachelor’s in Sport Management?
The Bachelor in Sport Management at AIU is self-paced and flexible, allowing students to complete the program at their own pace. While the duration varies based on individual progress, most students finish within three to four years. AIU’s accelerated learning options may enable motivated students to graduate sooner.
Does the program include internships or practical training?
Yes, the Bachelor in Sport Management at AIU emphasizes practical training through hands-on projects, case studies, and real-world applications. While internships are not mandatory, students are encouraged to gain industry experience by working with sports organizations, event management companies, and professional teams to enhance their skills and career prospects.
Are there specializations in sport management?
Yes, the Bachelor in Sport Management at AIU offers specializations in areas such as Sports Marketing, Event Management, Athletic Administration, Sports Law, Facility Management, and Sports Analytics. These allow students to tailor their studies to their career interests within the sports industry.
How does this degree cover sports marketing and sponsorship?
The Bachelor in Sport Management at AIU covers sports marketing and sponsorship through specialized courses in brand management, fan engagement, sponsorship strategies, and digital marketing. Students learn how to promote sports teams, events, and organizations, secure sponsorship deals, and develop effective marketing campaigns in the global sports industry.
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