Bachelors in E-Commerce

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Bachelors in E-Commerce

The Bachelor’s in E-Commerce at AIU offers an innovative and flexible path for students to pursue a career in the rapidly evolving digital marketplace. This E-Commerce Bachelor’s Degree Online is designed to equip learners with the essential skills in digital marketing, online business strategies, and e-commerce technologies, all through a comprehensive Online E-Commerce Degree program. Delivered via distance learning, the E-commerce Bachelor’s Degree online course utilizes andragogy-driven education—an approach that tailors learning to the needs of adult learners, fostering self-directed and practical knowledge acquisition. Whether you’re aiming to start your own online business or advance in the digital marketing field, this Bachelor’s in E-commerce and Digital Marketing program provides the tools, strategies, and real-world insights needed to succeed in the dynamic world of online e-commerce degree.

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Core Courses and Topics: Bachelors in E-Commerce

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list, as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU?

Check here: Course and Curriculum

The Bachelor’s in E-Commerce at AIU offers a comprehensive curriculum designed to provide a deep understanding of both the technical and strategic aspects of the digital economy. Core courses in the program cover key topics such as E-Commerce Management, Digital Marketing, Online Consumer Behavior, and Web Analytics. Students will also explore foundational business principles through courses like Business Administration with an E-Commerce Focus, which prepares them for leadership roles in digital business environments.

The Business Administration with E-commerce focus curriculum is tailored for students pursuing Online E-Commerce Programs, offering consumers flexibility while ensuring a strong grasp of essential skills such as supply chain management, digital business strategies, and data-driven decision making. Additionally, specialized courses within the Digital Business Bachelor’s Degree track allow students to develop expertise in emerging areas like mobile commerce, social media marketing, and digital entrepreneurship. This well-rounded approach ensures graduates are prepared for success in the fast-paced world of e-commerce with our incredible e-commerce management bachelor’s degree.

Overview of the e-commerce industry
History and evolution of online business
Key concepts in digital commerce
Managing online business operations
E-commerce platforms and technologies
Customer relationship management (CRM) in e-commerce
Pay-per-click (PPC) advertising

Psychological factors in online purchasing
User experience (UX) and interface design
Consumer decision-making in the digital age
Business strategy and planning in e-commerce
Financial management for online businesses
Legal and ethical issues in digital business
Web design principles and tools

Orientation Courses

The orientation courses for the online degree of Bachelor’s in E-Commerce at AIU are designed to provide students with a solid foundation in both the theoretical and practical aspects of online business. These introductory courses are crucial for students pursuing an E-Commerce Marketing Degree as they cover the essentials of digital business, e-commerce platforms, and online consumer behavior. Topics such as an introduction to digital marketing, e-commerce website navigation, and the basics of online sales strategies are explored to give students a clear understanding of the e-commerce landscape.

The orientation also introduces key tools and technologies used in E-Commerce Marketing Degree programs, preparing students for more specialized coursework in digital marketing, social media strategies, and e-commerce strategies and analytics. This initial exposure ensures that students are equipped to succeed in more advanced studies and gain a competitive edge in the digital business world.

Communication & Investigation ( Comprehensive Resume)
Organization Theory (Portfolio)
Experiential Learning ( Autobiography)
Academic Evaluation (Questionnaire)

Fundamental Knowledge (Integration Chart)
Fundamental Principles I (Philosophy of Education)
Professional Evaluation (Self Evaluation Matrix)
Development of Graduate Study (Guarantee of an Academic Degree)

Research Projects in E-commerce Areas

The research projects for the Bachelor’s in E-Commerce at AIU provide students with an opportunity to dive deep into critical areas of the e-commerce and digital business landscape. Students pursuing an E-Commerce Marketing Degree will engage in projects that explore topics like retail management in the digital age, analyzing how online retailers optimize operations, customer experiences, and sales strategies. Another focus area is business analytics, where students work on projects involving data collection, analysis, and interpretation to improve e-commerce decision-making and performance.

Research in digital sales delves into understanding consumer behavior, online conversion strategies, and the impact of digital marketing on sales performance. Additionally, students explore e-commerce growth by investigating emerging trends, scalability challenges, and global expansion strategies for online businesses. These research projects allow students to apply theoretical knowledge to real-world problems, preparing them for leadership roles in the fast-paced e-commerce industry.

MBM300 Thesis Proposal
MBM302 Bachelor Thesis (5,000 words)

Publication – The Bachelor’s in E-Commerce at AIU encourages students to contribute to a vibrant student publication, offering a platform to share insights, research, and innovations in the world of electronic commerce. Students explore a wide range of topics, from the fundamentals of e-commerce and internet marketing to the latest in supply chain management and commerce technology. The publication also highlights the growing role of data analytics in shaping e-commerce strategies and how emerging e-commerce technologies are revolutionizing the industry. This opportunity allows students to showcase their expertise, foster critical thinking, and engage with the evolving landscape of digital business and e-commerce technology.

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Thesis Defense

The thesis defense for the Bachelors in E-Commerce at AIU marks a pivotal moment in the academic journey, allowing students to demonstrate their mastery of key concepts and practical knowledge gained throughout the degree program. Students are required to apply their understanding of e-commerce, web development, and the dynamics of the electronic marketplace in their thesis projects. With a focus on real-world applications, students often explore the impact of global trends on digital business strategies, project management practices, and the integration of computer science in e-commerce solutions.

This rigorous process not only solidifies the expertise gained from the program but also enhances career development, preparing graduates for leadership roles in the rapidly evolving field of e-commerce.

Bachelors in E-Commerce Student Experience

The Bachelors in E-Commerce at AIU is designed to thoroughly prepare students for success in the dynamic world of online business and digital commerce. Throughout the program, students gain a strong foundation in key areas such as marketing, information technology, and business management, all while focusing on how these elements intersect in the digital space. With a curriculum that covers the essentials of running small businesses online and navigating the complexities of the internet marketplace, students are equipped with the knowledge and skills needed to thrive in modern commerce.

The program also emphasizes the importance of higher education in developing critical thinking and problem-solving abilities, helping students become versatile professionals who can adapt to the evolving demands of business. At AIU, students benefit from a AI-driven supportive university environment that encourages innovation and practical learning, preparing them to lead and succeed in the fast-paced world of e-commerce.

Community & Social

The Bachelors in E-Commerce at AIU provides students with a unique opportunity to be part of a vibrant, connected community, despite the online nature of the program. Through tools like MYAIU, AIULink, and the Virtual Campus, students can interact with peers, faculty, and alumni, fostering a sense of belonging and collaboration. These technologies, alongside resources such as AIUTV, Live and archived webinars, virtual conferences, and live chats, ensure that students have constant access to valuable content and networking opportunities.

Whether participating in competitions, attending symposiums, or engaging in virtual laboratories, students gain hands-on experience that complements their coursework. The AIU community also provides a wealth of support through tutors, academic advisors, and a dedicated staff, helping students develop skills in key areas like e-commerce, business strategy, sales, and finance. As students progress through their courses, they not only deepen their major but also learn to apply technology to create and manage businesses in the digital world. This connected, collaborative approach to education equips graduates with the tools they need to succeed in their careers and contribute meaningfully to the ever-evolving world of e-commerce.

Academic Resources

At Atlantic International University, the Bachelor’s in E-Commerce program is supported by a robust array of academic resources designed to foster student development, innovation, and success. The Virtual Campus integrates over 25 unique tools that ensure students are equipped with the skills and resources necessary to excel in the dynamic world of e-commerce. These tools facilitate the growth of students’ knowledge in areas such as e-commerce management, entrepreneurship, and digital business strategies, all while supporting their research and development of practical, industry-relevant skills.

AIU’s Online Library offers access to over 260,000 books and 30 million peer-reviewed articles, journals, and publications, enabling students to conduct in-depth research on the latest trends in e-commerce and related industries. Additionally, students can explore more than 105,000 pieces of AIU-created academic content shared through the Merlin Media Center, providing valuable insights on topics like consumer behavior, marketing strategies, and operational efficiency. This wealth of resources is designed to inspire students to develop innovative solutions, operate successful digital businesses, and contribute to the evolving field of e-commerce. Whether pursuing a career in management, research, or entrepreneurship, AIU students have access to the tools and support needed to thrive in the global marketplace.

Virtual Campus

Complete assignments online or offline at your convenience with 24/7 access to distance learning through AIU’s Virtual Campus. Step by Step guides including videos, tutorials, live webinars and examples for each course. All materials can be access on all web browsers as well as via AIU's Mobile App which brings all the features of the Virtual Camus to your Mobile Device.

My AIU Elements

MyAIU’s primary goal is to go beyond Academics, it looks to guide students through 11 elements that are key to living life optimally in all aspects. By identifying and reflecting on these key areas, an opportunity arises to holistically address them, through positive change, habits, reinforcement and tools to keep students on their chosen path.

AIU TV & Radio

The students have the opportunity to produce, edit and host their own show reaching a worldwide audience, the AIU community and giving notice of their expertise/passion in the subject. AIUTV & AIU Radio allow students to explore new ways to communicate, develop a platform and form potential collaboration with likeminded individuals.

AIU Campus Mundi

AIU Campus Mundi is a monthly magazine that gathers the most notable news and information about the university and its members in one convenient place. The magazine allows our community to be well informed, involved and keep in tough regardless of their geographic location. AIU Campus Mundi publishes, news, research, events, awards, academic achievements.

Graduation Ceremony

Each year AIU organizes graduation ceremonies where the students can assist and share their experiences with fellow students and academic members Participation in the ceremony is optional, the day’s events include conferences, research presentations, group meetings, networking, lunch and formal dinner.

Video Thumbnail: AIU Symposium Universe is alive best ways to avoid burnout by Julia Koifman

Symposiums & Webinars

The Bachelors in E-Commerce program at AIU offers students the opportunity to attend symposiums that are integral to their growth and career development. These events provide a valuable platform for students to engage with industry experts, explore emerging trends, and discuss the latest developments in e-commerce, business, and science.

Live Classes

At AIU, the Bachelor’s in E-Commerce program offers the unique advantage of two live classes each day, providing students with an interactive and engaging learning experience. These live sessions are designed to keep students at the forefront of the latest trends in e-commerce, marketing strategies, and digital business management. By focusing on real-time discussions and practical applications, students gain the skills needed to meet the demands of employers and engage effectively with customers in the digital marketplace.

The live classes foster a collaborative environment where students, entrepreneurs, and instructors from different departments and schools can share insights and strategies. This interactive approach helps students develop a deeper interest in e-commerce, while allowing them to apply the knowledge gained in their degree program to real-world situations. With a strong emphasis on entrepreneurial thinking, these live classes are a valuable resource for students looking to build successful businesses or advance their careers in the rapidly evolving e-commerce industry.

AIU Live Classes Examples on E-commerce:

Special Projects, Research Publications, & Co-Authoring

The Bachelor’s in E-Commerce program at AIU offers students of our virtual campus exciting opportunities to engage in special projects, research publications, and co-authoring experiences that enhance their academic journey. Through these initiatives, students can deepen their understanding of e-commerce by collaborating on research focused on regional trends, emerging technologies, and business strategies.

These projects allow students to apply the knowledge gained from their courses to real-world challenges, contributing to valuable publications and gaining experience in academic writing. AIU provides students with the necessary assistance, mentorship, and resources to obtain valuable research outcomes, while co-authoring opportunities help them build their professional portfolio and make meaningful contributions to the field of e-commerce. These experiences are an excellent way for students to showcase their expertise and enhance their credentials in the competitive digital business world.

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Career Center for Bachelors in E-commerce

The Career Center at AIU plays a pivotal role in supporting students pursuing a Bachelor’s in E-Commerce by providing comprehensive resources and personalized assistance for career development. From resume building and interview preparation to job search strategies and networking opportunities, the Career Center is dedicated to helping students transition successfully into the workforce. Through partnerships with leading employers and access to industry insights, the center connects students with potential job openings in e-commerce, digital marketing, and related fields.

Additionally, the Career Center offers guidance on internships, entrepreneurship, and professional certifications, empowering students to enhance their skills and gain real-world experience. With a focus on equipping students with the tools and support they need, the Career Center helps ensure that graduates are well-prepared for successful careers in the fast-paced, ever-evolving e-commerce industry.

Job Description

AIU Graduates of the Bachelor’s in E-Commerce program at AIU are well-equipped to pursue a wide range of career opportunities in the dynamic digital business landscape. The program provides students with a strong foundation in e-commerce technologies, digital marketing, and business management, preparing them for roles that require both technical skills and strategic thinking.

With the increasing growth of online businesses and digital platforms, there is a growing demand for professionals who can manage and optimize e-commerce operations. AIU’s comprehensive curriculum, along with its focus on real-world applications and career development, ensures that graduates are ready to take on leadership positions in the e-commerce sector.

Job Roles for Graduates with a Bachelor’s in E-Commerce:

E-Commerce Manager
Digital Marketing Specialist
Online Store Manager
Social Media Strategist
Web Developer for E-Commerce
Product Manager
Digital Sales Manager
E-Commerce Analyst
User Experience (UX) Designer
Content Marketing Manager
SEO/SEM Specialist
Supply Chain Manager for E-Commerce
Customer Relationship Manager (CRM)
E-Commerce Entrepreneur
E-Commerce Business Consultant
Digital Project Manager
Data Analyst for E-Commerce
Mobile Commerce Specialist
Affiliate Marketing Manager
E-Commerce Marketing Director

These roles span various industries, including retail, technology, marketing, and logistics, offering a diverse range of career paths for graduates in the ever-growing field of e-commerce.

Tools for Bachelors in E-commerce

The Bachelor’s in E-Commerce program at AIU equips students with the knowledge and practical experience to leverage a wide range of tools essential for success in the digital business world. These tools help students develop skills in digital marketing, e-commerce operations, data analytics, web development, and more. By using industry-standard software and platforms, students can gain hands-on experience in managing online stores, analyzing consumer behavior, optimizing digital marketing campaigns, and streamlining business processes. These tools not only support academic learning but also enhance the employability of graduates, giving them the expertise needed to thrive in various e-commerce and digital business roles.

Key Tools for E-Commerce Students:

Shopify – E-commerce platform for creating online stores
URL: https://www.shopify.com
Google Analytics – Web analytics tool to track and analyze website traffic
URL: https://analytics.google.com
SEMrush – SEO and SEM tools for digital marketing and website optimization
URL: https://www.semrush.com
Mailchimp – Email marketing automation tool
URL: https://mailchimp.com
WooCommerce – WordPress plugin for building e-commerce websites
URL: https://woocommerce.com
Hootsuite – Social media management platform
URL: https://hootsuite.com
BigCommerce – E-commerce platform for growing online businesses
URL: https://www.bigcommerce.com
Google Ads – Online advertising platform for pay-per-click (PPC) campaigns
URL: https://ads.google.com

Canva – Design tool for creating marketing materials and graphics
URL: https://www.canva.com
Klaviyo – Email marketing and automation tool for e-commerce businesses
URL: https://www.klaviyo.com
Zendesk – Customer service and support platform
URL: https://www.zendesk.com
Stripe – Payment processing for online businesses
URL: https://stripe.com
Trello – Project management and collaboration tool
URL: https://trello.com
Ahrefs – SEO toolset for keyword research, backlink analysis, and site audits
URL: https://ahrefs.com
Hotjar – User experience analytics and feedback tool for websites
URL: https://www.hotjar.com

By mastering these tools, students will be better equipped to manage and optimize e-commerce businesses, conduct data-driven marketing strategies, and enhance customer experiences across various digital platforms.

Associations for Bachelors in E-commerce Professionals

As part of the Bachelor’s in E-Commerce program at AIU, students are encouraged to connect with professional associations that provide valuable networking opportunities, industry insights, and career advancement resources. These associations offer access to a wealth of educational materials, conferences, workshops, and certifications that can complement students’ academic learning and help them stay current with industry trends. By joining these organizations, students gain the chance to interact with like-minded professionals, expand their knowledge base, and enhance their career prospects in the competitive world of e-commerce.

Key Associations for E-Commerce Students:

National Retail Federation (NRF) – The world’s largest retail trade association, offering resources on e-commerce, retail management, and industry trends.
URL: https://nrf.com
E-Commerce Council – A global professional body for e-commerce businesses, providing networking opportunities, certifications, and advocacy for the e-commerce sector.
URL: https://ecommercecouncil.org
Internet Marketing Association (IMA) – A leading association for digital marketers, offering training, certifications, and access to industry events and resources.
URL: https://www.imanetwork.org
Digital Marketing Institute (DMI) – Provides specialized courses, certifications, and a global network of digital marketing professionals.
URL: https://digitalmarketinginstitute.com
American Marketing Association (AMA) – Offers resources and networking opportunities for professionals in marketing and digital business, including e-commerce.
URL: https://www.ama.org
Shop.org – An online community for retail and e-commerce professionals, providing education, research, and networking events.
URL: https://www.shop.org
Interactive Advertising Bureau (IAB) – Focuses on the digital advertising industry, providing resources, best practices, and data to enhance e-commerce marketing strategies.
URL: https://www.iab.com
Electronic Transactions Association (ETA) – Represents the payments industry and provides resources for professionals involved in digital payments, online commerce, and fintech.
URL: https://www.electran.org
International Association of Privacy Professionals (IAPP) – An association for professionals involved in data privacy, an essential area for e-commerce businesses handling consumer data.
URL: https://iapp.org
The International E-Commerce Association (IECA) – Provides resources, research, and networking opportunities for professionals working in the global e-commerce industry.
URL: https://www.ieca.org

By joining these associations, AIU students in the Bachelor’s in E-Commerce program gain access to a broad network of professionals, gain credibility within the industry, and stay informed about the latest trends and developments in e-commerce.

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Bachelors in E-commerce Requirements

To enroll in the Bachelor’s in E-Commerce program at AIU, applicants are required to have a high school diploma, GED, or an equivalent qualification from a recognized school. This foundational educational requirement ensures that students have the necessary academic background to succeed in the program’s courses, which cover key areas such as digital marketing, e-commerce management, and business technologies. AIU’s flexible admissions process allows students from diverse educational backgrounds to pursue their degree and embark on a successful career in the e-commerce industry.

How Can You Apply?

Applying for the Bachelor’s in E-Commerce program at AIU is a straightforward process. Follow these simple steps to get started:

Browse Through the Course: Start by exploring the details of the Bachelor’s in E-Commerce program, including the curriculum, key courses, and career opportunities available upon graduation. This will help you understand how the program aligns with your educational and career goals.
Enter Details: Once you’ve reviewed the program, fill in the application form with your personal information, educational background, and any other required details.
Submit Application: After entering your information, submit your application through the AIU online portal. Be sure to double-check all details for accuracy before submission.
One of the Academic Advisors Will Call: After submitting your application, one of AIU’s academic advisors will contact you to discuss your application, provide additional program information, and guide you through the next steps in the admissions process.

This simple, step-by-step process ensures a smooth application experience and allows you to begin your journey toward earning a Bachelor’s in E-Commerce at AIU.

Financial Support & Scholarships

AIU offers various financial support options and scholarships to help students pursuing the Bachelor’s in E-Commerce program manage their tuition and educational expenses. These financial aid opportunities are designed to make higher education more accessible, with scholarships based on academic merit, financial need, or other criteria. AIU’s financial support team works closely with students to identify eligible scholarships and assist with payment plans, ensuring that cost does not become a barrier to earning a degree. Students are encouraged to explore these options early to maximize their opportunities for financial assistance throughout their studies.

What’s the Cost Per Year for Pursuing Bachelors in E-commerce at AIU?

The cost per year for pursuing a Bachelor’s in E-Commerce at AIU is designed to be affordable and flexible, allowing students to pay in installments to manage their tuition fees comfortably. AIU offers competitive pricing, with the option to break down payments into manageable installments, making it easier for students to finance their education without financial strain. The exact cost may vary based on the specific program, location, and other factors, so it’s recommended to contact AIU’s admissions or financial aid office for personalized tuition details and to discuss available financial support options, including scholarships and payment plans. AIU’s goal is to ensure that education is accessible and achievable for all students, regardless of their financial situation.

FAQs

What can I do with a Bachelor’s in E-Commerce?

A Bachelor’s in E-Commerce opens up a wide range of career opportunities in the digital business world. Graduates can pursue roles such as E-Commerce Manager, Digital Marketing Specialist, Web Developer, Online Store Manager, and Data Analyst. This degree also provides a strong foundation for entrepreneurship, enabling you to start and manage your own online business. With a focus on digital marketing, business management, and e-commerce technologies, graduates are well-equipped to thrive in industries like retail, technology, finance, and logistics.

Is a Bachelor’s in E-Commerce degree worth it?

Yes, a Bachelor’s in E-Commerce is definitely worth it, especially in today’s digital-first world. With the rapid growth of online businesses, e-commerce skills are in high demand across industries. The degree provides a strong foundation in digital marketing, business management, and technology, opening doors to a wide range of career opportunities, including roles in e-commerce management, marketing, web development, and entrepreneurship. It also equips you with the expertise to thrive in a fast-evolving market, offering strong potential for job security, career growth, and high earning potential.

How long does it take to complete a Bachelor’s in E-Commerce?

A Bachelor’s in E-Commerce typically takes about 3 to 4 years to complete, depending on the program structure and whether you attend full-time or part-time. AIU offers flexible options, including online and distance learning, which may allow for an accelerated pace or extended timeline based on individual needs and schedules.

What subjects are covered in an E-Commerce degree?

An E-Commerce degree covers a range of subjects focused on digital business and technology. Key topics typically include digital marketing, e-commerce management, web development, online sales strategies, consumer behavior, supply chain management, business analytics, SEO/SEM, and mobile commerce. The program also explores areas like data analytics, entrepreneurship, and digital payment systems, providing students with the skills needed to manage and grow online businesses.

Do I need a background in business for a Bachelor’s in E-Commerce?

No, a background in business is not required for a Bachelor’s in E-Commerce. The program is designed to provide foundational knowledge in both business and digital technologies, making it accessible to students from various educational backgrounds. While prior knowledge of business concepts can be helpful, the curriculum covers essential topics like marketing, management, and e-commerce strategies to equip all students for success in the field.