Bachelor in Sports Marketing

School of Business and Economics

Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University

The Bachelor degree program in Sports Marketing provides students with the knowledge necessary to develop the professional tools that will allow them to excel in these fields. Students will be able to seek employment in a variety of organizations, including professional sports organizations, collegiate sports, business, and non-profit organizations.

Sports Marketing professionals combine a love for athletics with business and marketing knowledge. Graduates of this degree program will be able to work in different areas of sport such as business management, accounting or sports management.

Our program does not require every student to study the same subjects and use the same books and other learning materials as every other student. If you are a purpose-driven individual who wants to elevate their life and make a solid contribution to the world, then this program is for you.

Core Courses and Topics in Sports Marketing

Negotiation
Corporate Finance
Industrial Marketing
Sports Nutrition and Health
Applied Sports Marketing Research
Managing in the Service Industries
Business Policy
Budgeting and Control
Organizational Communication
Sports Marketing
Sponsoring and Sport Communications
International Sports Management
Sport Career Development
Sport Facility Planning and Management
Human Resources Management

Sports Sociology
Public and Media Relations in Sport
Strategic Marketing
Global Economics
Consumer Behavior
Sales and Purchasing Management
Sport Psychology
Event Management
Legal and Ethical Issues in Sport
Sports Broadcasting
Industrial Visits
Global Business and Marketing
Financial Statement Analysis
Small Business Management

Orientation Courses

Communication & Investigation (Comprehensive Resume)
Organization Theory (Portfolio)
Experiential Learning (Autobiography)
Seminar Administrative Development (Book Summary)
Seminar Cultural Development (Practical Experience)
Seminar International Development (Publications)

Research Project in Sports Marketing

Associate Thesis Project
MBM300 Thesis Proposal
MBM302 Associate Thesis (5,000 words)
Publication: Each Associate of Operations Management graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Employment Opportunities in Sports Marketing

Sportswriter
Marketing assistant
Broadcaster
Market researcher
Public relations manager
Salesperson
Advertising manager
Brand manager
Promoter
Videographer

Get to know the AIU experience

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We understand how busy adults do not have time to go back to school. Now, it’s possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.

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Honolulu, HI 96813

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