Digital Marketing Certificate

How can DMI Certification fast-track your career?

The Global Standard in Digital Marketing Certificates

Boost your career and stay relevant with the world’s most recognized Digital Marketing Diploma. Continuously updated expert content means you’ll always gain cutting-edge digital marketing and professional skills. Learn GA4, Social Media Marketing, PPC, e-commerce, email automation. Become a certified digital marketing professional with DMI.

Stay ahead in the rapidly evolving digital world with the skills you need! Atlantic International University (AIU) is proud to offer the Digital Marketing Pro Certificate in partnership with the Digital Marketing Institute. Upon completing the course and passing the 3-hour exam, students will earn a Professional Certificate in Digital Marketing from DMI and the Professional Certified Marketer (PCM) award.

ENROLL NOW

The Digital Marketing Certificate Program is a hands-on course designed to enhance your understanding of online digital marketing, strategy, and performance measurement. The curriculum is regularly updated to ensure you receive the latest insights and skills in digital marketing and soft skills. You’ll learn about Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO, and more. Taught by industry experts and AIU faculty, this program guarantees you have the most current and relevant education. No coding is required; the DMI Pro course emphasizes the commercial aspects of online marketing.

DMI Pro (Certified Digital Marketing Professional) is on the European Qualification Framework as a level 5 and awards 24 Scottish Qualification Framework credits, which is equivalent to 12 ECTS, as well as the first two years of an undergraduate degree. You can see us listed on the Scottish Qualification Frameworks website,

Certificates Fees
CERTIFIED DIGITAL MARKETING PROFESSIONAL	$800
CERTIFIED SOCIAL MEDIA MARKETING SPECIALIST	$800
CERTIFIED SEARCH MARKETING SPECIALIST	$800
CERTIFIED MARKETING STRATEGY & LEADERSHIP SPECIALIST	$800
CERTIFIED DIGITAL MARKETING EXPERT	$5000
CERTIFIED DIGITAL MARKETING ASSOCIATE IN (CHOOSE DMI TRACK SPECIALIZATION)	$400
DIGITAL MARKETING ESSENTIALS	$500

ENROLL NOW

AIU & DMI Partnership

We are thrilled to announce a new and exciting partnership between the Digital Marketing Institute (DMI) and Atlantic International University (AIU). As an Authorized DMI Partner, AIU will now offer DMI x AMA credentialing programs to its marketing students, providing them with cutting-edge knowledge and skills in the dynamic field of digital marketing. This collaboration reflects our commitment to fostering academic excellence and preparing our students for successful careers in the digital landscape. We look forward to supporting our students and our new partner in achieving new heights of educational excellence. Partnership Directory

What will you learn?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch

Digital Marketing in the Era of AI

Unleash the power of digital marketing in the era of Artificial Intelligence (AI). You’ll dive into key concepts, explore digital channels, and discover how to use AI tools to gain industry insights and develop clear marketing objectives. You will also gain a 360-view of your customers and learn how to connect more effectively throughout the buyer journey.

- What is Digital Marketing?
- Inbound and Outbound Marketing
- Digital Marketing Channels
- What is AI in Digital Marketing?
- Staying Relevant in Digital Marketing
- Audience Listening Tools
- Competitive Research
- The Traditional Funnel and the Buyer’s Journey
- The Evolution of the Buyer’s Journey
- Integrating Offline and Digital Marketing

Social Media Marketing

Find the right social platforms for your business and learn tactics to grow and engage your target audience. Know how to create powerful paid social campaigns and extract data from analytics to elevate your social commerce strategy to drive sales.

Influencing the Consumer Journey Using Social
How Do Social Media Algorithms Work?
Key Social Media Platforms: Facebook, WhatsApp, and Instagram
Key Social Media Platforms: Twitter (X) and LinkedIn
Key Social Video Platforms: YouTube and TikTok
Setting Up a Social Media Experience for a Business
Sustaining a Social Community
Engaging an Audience Using Social Media
Five Key Steps for Creating a Social Campaign
Social Commerce Channels

Paid Search (PPC) and Display Advertising

Use PPC advertising to capture high-intent consumers searching for products or services like yours. Master the art of budgeting, strategic bidding, and compelling ad creation and tap into the potential of YouTube and display ads with new AI features and campaign types.

PPC Keyword Research
Budgets and Bidding in Google Ads
Creating a PPC Campaign
Display and Video Advertising
GDN, AI, and Performance Max
Display and Video Ad Formats
Targeting for Demand Generation
Remarketing for Display and Video Campaigns
Paid Search Metrics and Reports
Search, Display, and Video Campaign Optimization

Professional Skills for Digital Marketers

Successful marketers know that professional skills are just as important as technical skills. In this module, you will learn project management techniques, apply agile thinking, enhance creativity, and sharpen your strategic thinking along with practical skills such as problem-solving and time management.

Seven-Step Framework for Managing Projects
Using the “Test and Learn” Approach
Applying the Agile Concept of the “MVP”
Generating New Ideas
Removing Barriers to Creativity
Skills for Effective Problem Solving
Benefits of Strategic Thinking
Saving and Creating Time
Strategies for Effective Communication
Persuading an Audience

Analytics with Google Analytics 4 (GA4)

Use GA4 to maximise the insights from your marketing data while understanding best practices for data collection, consent, and privacy. Learn to set up and configure GA4, using AI-enhanced features to analyze performance and customer conversion journeys, and effectively monitor digital campaigns

Google Analytics 4 (GA4) Fundamentals
Analytics, Data Privacy, and Protection
GA4 Account Set-Up
Linking GA4 to Other Tools
Types of GA4 Events
Advanced Custom Events in GA4
Key GA4 Reports
UTM Tracking with URL Builder
Real-Time Data in GA4
Audiences in GA4

Content Marketing

Master the art of content marketing using a persona-focused and data-driven approach. From content creation to curation, you will learn how to amplify your impact, extend value, and measure the successes of your content marketing using AI-powered insights.

What is Content Marketing?
Topical and Evergreen Content
Content Intent
Buyer Personas
Getting Ideas for Content Topics
Metrics and Performance
Creative Brief
Content Creation and Content Curation
Getting Started with ChatGPT
Content Scheduling
Analyzing Content Performance

Search Engine Optimisation (SEO)

Search Engine Marketing is about getting on that first Google page or SERP and staying there!. Learn how to be strategic in your SEO from keyword research to technical, on-page, and off-page optimization. Measure SEO success using key metrics (keyword rankings, organic traffic and website conversions) and understand how AI is transforming search engine marketing.

How Do Search Engines Rank Pages?
Search Engine Results Page (SERP)
How to Conduct SEO Keyword Research
Technical Optimization
Page Experience Ranking Signal
Google Search Console
On-Page and Off-Page Optimization
Free SEO Tools
AI Tools for SEO
ChatGPT for SEO

Email Marketing

Your email list is one of your most powerful assets. Explore key tools and techniques enabling you to unlock the power of automation to streamline your email campaigns. Learn how to optimize your campaigns, from subject lines to layout and know how to overcome delivery challenges.

Email and Omnichannel Marketing
Email Marketing Legislation and Regulations
CRMs
Marketing Automation
Email Marketing Workflows and Benefits
Email Subject Lines and Copy
Email Design and Images
Email Campaign Delivery Challenges
A/B Testing for Email Optimization
Optimizing Email Campaign Performance

Website Optimisation and eCommerce

What makes a winning website and builds brand visibility? Understand the critical role the buyer's journey and user experience (UX) play in shaping effective websites. Build seamless customer interactions and drive e-commerce success with an effective customer service solution. Use the right metrics to track, and measure activity and optimize website performance.

Build Your Online Presence
How to Design a Website
Website Optimization and the Buyer’s Journey
User-Centered Design and Website Optimisation
Main Pages of a Website
Design Principles
UX and UI
eCommerce Solutions
eCommerce Marketplaces
Website Metrics
A/B Testing for Website Optimization

Digital Marketing Strategy

Learn how to plan and execute a winning digital marketing strategy. Conduct research to guide channel choice, messaging, and personas, set objectives and KPIs, devise a budget and devise a creative strategy that engages your audience.

Marketing Today
Strategy and Return on Investment (ROI)
Thinking Critically About Research
Digital Audit
Strategy and Forecasting
Developing a Marketing Brief
Creative Brief
Working with an Agency
Using a Media Plan
Delivering a Campaign Action Plan

Certified Digital Marketing Associate

The Certified Digital Marketing Associate course is a focused DMI Track designed to quickly teach core digital marketing skills. It features 5 interactive modules, 10 hours of self-paced learning, and practical toolkits. Upon completion, participants receive an Associate Level Certification, equipping them with essential digital marketing knowledge.

AIU Success Stories

FInding hope in a grain of rice

Sunday Eze Ikeokwu

AIU Success Stories

Originally from Nigeria, Sunday was raised in Germany. Having grown among the European industrialization and development, he took the knowledge acquired on his Bachelor's degree in Legal Studies and committed to better his homeland

Learn More

Expressing conflicts through art

Cecilia Jaramillo

AIU Success Stories

Cecilia's work has focused on helping women victims of domestic violence through art. In her experience, she has found that women get trapped in fear, but by developing their creative side, through art, they can find a way out

Learn More

The Priority is the Planet

Audley Gary Facey

AIU Success Stories

With 4 publications to his credit, Gary has a clear mission to help reduce the impact of climate change through knowledge. In fact, one of the most important publications of his in his career has been: “The Impact of Climate Change on the performance of small ruminants in the Caribbean Communities”

Learn More

Intellectual growth must begin at birth and cease only at death.

Albert Einstein

There are two days in the year that we can't do anything, yesterday and tomorrow

Mahatma Gandhi

Traditional schools are useless because they do not teach how to solve problems and focus only on teaching about the tools necessary to solve a problem.

Elon Musk

A journey of a thousand miles begins with a single step

Lao-Tzu

Advice is judged by results, not by intentions

Cicero Roman

Being does not mean accepting what one is, it means creating another self that does not exist

J.Chateau

Our greatest glory is not in never failing, but in getting up every time we do

Confucius

Contact Us Today!

Begin Your Journey!
AIU’s Summer of Innovation and Growth gives you the ability to earn up to $5000 in tuition credit by completing free lessons and courses.
Whether you’re looking to acquire new skills, advance your career, or simply explore new interests, AIU is your gateway to a world of opportunities. With free access to 3400 lessons and hundreds of courses the ability to earn credits and earn certificates there’s no better time to start learning.
Join us today as a Guest Student and take the first step towards a brighter, more empowered future.
Explore. Learn. Achieve.

Request Information!

Courses we offer:

Default_A_confident_and_accomplished_certified_digital_marketi_0

Certified Digital Marketing Professional

Earn dual Digital Marketing Certifications recognized in the USA, Canada, and Mexico. Delivered 100% online, with continuously updated content, you'll master GA4, Social Media, PPC, AI, and more. Two certifications for the price of one.

Take This Course

Default_A_vibrant_futuristic_abstract_representation_of_a_Mast_0

Master (MSc) in Digital Marketing

This program equips you with practical skills for immediate career impact, guided by industry experts. It’s not just about mastering digital marketing, but continuously enhancing your skills with ongoing resources, support, and networking to drive growth in your role and business.

Take This Course

Default_A_vibrant_abstract_representation_of_a_certified_digit_0

Certified Digital Marketing Expert

DMI EXPERT is our advanced course offering expert-level certification, providing deep digital marketing knowledge and research skills for management or strategic roles. Study at your own pace, with the flexibility to pause for up to 28 days, ensuring learning fits your schedule, even during busy times.

Take This Course

Default_A_vibrant_abstract_representation_of_a_certified_socia_0

Certified Social Media Marketing Specialist

Gain expertise with DMI Specialist by learning social strategy, research, and content from industry experts. Master the latest platforms like TikTok, Twitch, Threads, BlueSky, and Lemon8. With 10 modules covering every aspect of social media marketing, DMI Specialist is the most comprehensive social media course available.

Take This Course

Default_A_vibrant_modern_and_abstract_digital_illustration_fea_0

Certified Search Marketing Specialist

Acquire search marketing skills now with our course covering SEO, paid search, and digital display advertising. Learn about Google Ads, Microsoft Ads, and Google Analytics 4 through interactive lessons, videos, and live sessions on current trends. Earn a globally recognized DMI search marketing certification and a completion badge from Neil Patel.

Take This Course

Default_A_vibrant_abstract_representation_of_a_digital_marketi_0

Certified Digital Marketing Strategy & Leadership Specialist

The Digital Marketing Strategy & Leadership Specialism, powered by DMI, is designed to cultivate digital strategists and leaders. This course enhances your expertise in digital tactics, strategy execution, marketing communications, and omnichannel campaigns, preparing you to lead effectively in the digital marketing field.

Take This Course

Default_A_futuristic_and_dynamic_abstract_representation_of_AI_0

AI In Digital Marketing

Accelerate your AI skills with this engaging interactive course. Master the fundamentals of AI, delve into data-driven marketing, and become proficient with key tools like ChatGPT and Stability AI. Explore AI ethics and apply your knowledge through practical exercises in research, content creation, data-driven decision-making, and creative design. This course is designed to drive innovation and support business growth by equipping you with cutting-edge AI skills.

Take This Course

Content Marketing

Our online Content Marketing course provides a thorough understanding of best practices for creating impactful social media messaging and driving traffic to your website. Delve into keyword optimization, the role of voice search, and other crucial elements of content strategy. By completing this course, you'll earn a globally recognized DMI accreditation, showcasing your expertise in content marketing.

Take This Course

Default_A_vibrant_and_dynamic_abstract_representation_of_data_0

Data and Web Analytics

Explore essential topics in our Data and Web Analytics course, including Data Analytics, Reporting, Data Management, AI, Machine Learning, and best practices in Security. Learn how to effectively configure GA4 and Universal Analytics through interactive lessons and practical exercises. This short online course provides a comprehensive understanding to enhance your analytics skills and apply them effectively.

Take This Course

eCommerce

Fast-track your eCommerce skills with this comprehensive online course. Quickly build your expertise and earn a globally recognized DMI certification. Learn the fundamentals of UX design, Conversion Rate Optimization, and Customer Experience (CX), and master the art of delivering the right message to the right customer. This course covers all these aspects and more, ensuring you're equipped to excel in the eCommerce landscape

Take This Course

Default_A_vibrant_and_stylized_illustration_of_social_media_ma_0

Social Media Marketing

Fast-track your social media marketing skills and gain job-ready competencies with this cutting-edge, interactive course. Earn a globally recognized certification through bite-sized, online learning units. Delivered 100% online, this course equips you with the latest strategies, tools, and knowledge to excel in social media marketing and advance your career.

Take This Course

Default_updatedpromptA_stylized_abstract_representation_of_UX_0

Ux and Web Design

How do you deliver a world-class user experience? This online UX and Web Design course covers the core principles of effective design and UX. Learn graphics, creative messaging, user testing, and project management to create a fully optimized website. Delivered in bite-sized modules with toolkits and case studies, this course equips you to enhance your web design skills.

Take This Course

Default_A_futuristic_surreal_composition_showcasing_abstract_e_0

Search Engine Optimisation (SEO)

Learn how to rank your site higher on Google with this interactive short course. Master the benefits of optimizing your website's content, mobile experience, and usability to enhance overall performance. Discover how to develop a strong SEO strategy and effectively monitor your progress over time, ensuring lasting success.

Take This Course

Default_A_vibrant_and_dynamic_abstract_image_blending_marketin_0

Paid Search (PPC)

This short online PPC marketing course is designed to fast-track your expertise in paid search advertising. Quickly acquire essential skills in paid search marketing, PPC campaign optimization, and effective reporting. Learn how to visualize and present your results, equipping you with the tools needed to excel in paid search advertising and drive impactful outcomes.

Take This Course

Email Marketing

This online Email Marketing course delivers certification and equips you with job-ready skills to elevate your email strategy. Learn to create and test diverse email content, manage your time effectively, and develop a robust data strategy. Explore key concepts in Marketing Automation to optimize your email campaigns and drive greater results.

Take This Course

Digital Display

Learn how to set up and optimize a display campaign with this interactive Digital Display course. Discover the fundamentals of graphic design, campaign strategy, and budget management. Gain insights into testing and measuring various creatives to enhance your display advertising strategy and achieve optimal results.

Take This Course

Default_A_stylized_abstract_representation_of_Customer_Experie_0

Customer Experience (CX)

Elevate your skills with this sought-after Customer Experience course, focusing on the crucial role of Customer Experience Management. Master the art of tracking and analyzing your digital customers' evolving needs, setting up dynamic feedback loops, and seamlessly integrating exceptional customer experiences into your business. This course empowers you to enhance customer satisfaction and drive impactful results.

Take This Course

Default_A_vibrant_and_dynamic_abstract_image_blending_marketin_0 (1)

Digital Strategy

Accelerate your understanding of digital strategy with this expert-led, interactive short course. Discover how to integrate digital strategies into the core of your business, aligning your marketing efforts with customer personas, brand narrative, team dynamics, and the customer buying journey. Gain the insights needed to drive cohesive and impactful digital marketing strategies.

Take This Course

Default_A_vibrant_and_dynamic_abstract_image_blending_marketin_0 (2)

Digital and Social Selling

Enhance your digital selling and social media skills with this distinctive program. Master the art of identifying, targeting, and attracting prospects, effectively closing sales, and nurturing post-sales relationships. Utilize the latest social media tactics and tools to deepen your engagement and drive successful outcomes in your digital sales strategy.

Take This Course

Default_A_vibrant_and_dynamic_abstract_image_blending_marketin_0 (3)

Digital Marketing Essentials

This course covers the fundamentals of digital tools, technologies, and their applications. Learn about email marketing, social media strategies, and customer service essentials. Ideal for non-marketing teams looking to build their digital awareness and enhance their understanding of key digital practices.

Take This Course

Leadership & Management

This expert-led short course is perfect for marketers aspiring to transition into managerial or leadership roles across any industry. Gain insights into best practices, techniques, and tools for enhancing your professional, managerial, and leadership capabilities. Learn how to effectively manage conflict and navigate crises, equipping yourself with the skills needed to excel in leadership positions and drive success.

Take This Course