Bachelor of Marketing (BS)
School of Social and Human Studies
Atlantic International University
The Bachelor of Marketing (BS) program objective is to help students develop an understanding of consumer behavior and the broader environment within the operations of the organization, as well as developing skills in collecting, analyzing, and using information about customers, competitors, and the environment for managerial decisions. The Bachelor of Marketing (BS) program is offered online via distance learning. After evaluating both academic record and life experience, AIU staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Bachelor of Marketing (BS) curriculum is designed individually by the student and academic advisor. It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of AIU’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program.
Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? (Course and Curriculum)
Core Courses and Topics in Marketing:
Financial Accounting
Managerial Accounting
Business Law
Management Theory and Practices
Principles of Finance
Marketing
Advertising
Marketing Behavior
Marketing Research
Integrated Marketing
Internet Marketing
E-Commerce
Public Relations
Persuasive Strategies
Relationship Marketing
Global Marketing
Media and Crisis Communication
Public Relations and Professional Strategy
Orientation Courses:
Communication & Investigation (Comprehensive Resume)
Organization Theory (Portfolio)
Experiential Learning (Autobiography)
Academic Evaluation (Questionnaire)
Fundament of Knowledge (Integration Chart)
Fundamental Principles I (Philosophy of Education)
Professional Evaluation (Self Evaluation Matrix)
Development of Graduate Study (Guarantee of an Academic Degree)
Research Project in Marketing:
Bachelor Thesis Project
MBM300 Thesis Proposal
MBM302 Bachelor Thesis (5,000 words)
Publication: Each Bachelor of Marketing graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.
Career Center Bachelor of Marketing
Job Description
Marketing includes all activities that occur from the conception to the delivery of products or services. Students, who major in marketing, may learn about the six functional areas related to the marketing process - brand marketing, advertising, sales promotion, market research, sales, and retailing. In some cases, students might learn about product development, pricing, consumer decision making, legal aspects of marketing, and global marketing as well. Employers include large business and industrial firms but also smaller companies, private research organizations, and advertising agencies. Retail and wholesale trade, insurance, travel, and real estate are other areas where your training can open up job opportunities.
Skills for Success
Able to analyze and interpret information
Creative
Very good communication skills
Organizational skills
Able to work as part of a team
Able to work independently.
Employment Opportunities
Account Representative
Bank Officer
Claim Adjustor
Customer Services Manager
Inventory Manager
Marketing/Sales Manager
Media Planner
Public Relations Director
Sales Representative
Advertising Account Executive
Business Manager
Consumer Loan Officer
Development Officer
Management Trainee
Media Analyst
Product Manager
Retail Store Manager
Securities Broker
Resources for those with Bachelors in Marketing field
American Association of Advertising Agencies
Public Relations Society of America
