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"IF WE COULD FIRST LEARN WHERE WE ARE AND WHERE WE ARE GOING, WE WOULD BE BETTER ABLE TO JUDGE WHAT TO DO AND HOW TO DO IT."

ABRAHAM LINCOLN

Bachelor of Communications (BS)

School of Business and Economics
Atlantic International University

 
The Bachelor of Communications (BS) program objective is to provide professionals a wide range of communication and media skills giving them opportunity to develop professional capabilities in their chosen area of work, while building an understanding of the way all parts of the communication process interact together. The Bachelor of Communications (BS) program is offered online via distance learning. After evaluating both academic record and life experience, AIU staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Bachelor of Communications (BS) curriculum is designed individually by the student and academic advisor. It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of AIU’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program.

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? (Course and Curriculum)

 

Core Courses and Topics in Communications:

    Theories of Human Communication
    Introduction to Mass Media
    Writing for the Media
    Television Production
    Audio Production
    History of the Moving Image
    TV Directing
    Advanced Television Production
    Broadcast News
    Advanced Video Editing
    Media Programming
    Communication Law

Orientation Courses:

  • Communication & Investigation (Comprehensive Resume)
  • Organization Theory (Portfolio)
  • Experiential Learning (Autobiography)
  • Academic Evaluation (Questionnaire)   
  • Fundament of Knowledge (Integration Chart)   
  • Fundamental Principles I  (Philosophy of Education)
  • Professional Evaluation (Self Evaluation Matrix)    
  • Development of Graduate Study (Guarantee of an Academic Degree) 

Research Project in Communications:

Bachelor Thesis Project
MBM300 Thesis Proposal
MBM302 Bachelor Thesis (5,000 words)
Publication: Each Bachelor of Communications graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Personal Requirements

  • Good communication skills
  • Able to think clearly and act quickly
  • Able to stay calm in difficult situations
  • Technical aptitude.

 

Job Description

Work in advertising and public relations is fast-paced and exciting, but it also can be stressful. Being creative on a tight schedule can be emotionally draining. Some workers, such as lobbyists, consultants, and public relations writers, frequently must meet deadlines and consequently may work long hours at times. Workers, whose services are billed hourly, such as advertising consultants and public relations specialists, are often under pressure to manage their time carefully. In addition, frequent meetings with clients and media representatives may involve substantial travel.

Opportunities
Customer Relations Representative
Marketing Specialist
Research and Editorial Specialist
Counselor
Human Resources Specialist
Technical Director
Speech Instructor
Media Analyst
Creative Director
Corporate Public Affairs Specialist
Television Specialist
Film Producer
Associate Publisher
Sales Representative
 

Resources

 
  American Communication Association  
  ACUTA  
     
   

Contact us to get started

We understand how busy adults do not have time to go back to school. Now, it's possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.


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