Master in Social Media Marketing
School of Business and Economics
Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University
The master in social media marketing offered through Atlantic International University (AIU) is an independent program designed specifically to prepare students with highly developed skills in the area of digital communication and marketing in today’s ever-changing digital marketing environment, as well as equip students with advanced technical knowledge required for their chosen career path. Students of social media marketing degree will acquire knowledge in content strategy/development, audience behavior analysis, influencer marketing techniques, and digital marketing masters social media campaign management utilizing data-driven decision making processes.
An additional area of focus will be the optimization of various social media and online platforms; AI-powered marketing applications; branding; and analytics that will create greater engagement and drive business growth. These social media marketing masters topics are taught through a combination of classroom instruction; practical application (i.e., time spent working on individual projects that relate to each student’s area of concentration); and through real-life collaboration opportunities with students from other disciplines. The masters in social media marketing program prepares graduates to successfully pursue careers as either social media strategists, digital marketers, or brand managers in a technology-driven global marketplace.
What are the Core Courses & Topics for Masters in Social Media Marketing ?
Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list, as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? Check here: Course and Curriculum
Students who enroll in a master in social media marketing at Atlantic International University will develop both strategic and technical skills through their core course offerings. The coursework related to social media marketing course generally consists of learning about social media strategy and planning, digital consumer behavior, content creation and storytelling, influencer marketing and affiliate marketing, analytics and performance metrics, brand management and paid ad campaigns.
In addition to these digital marketing masters degree core areas, online master in social media marketing students can also expect to learn about emerging topics such as artificial intelligence-based marketing practices, social listening tools, integration techniques for search engine optimization and search engine marketing, and omnichannel marketing. In addition to these traditional core forms of online social media marketing masters education, great attention is given to real-world applications through activities including designing an actual marketing campaign; optimizing a social media platform for success (e.g., via Instagram , LinkedIn , TikTok ); designing ethically responsible advertising campaigns. This ensures that graduates enter the workforce with the skills and knowledge needed to meet the expectations of their respective employers.
- Social Media Strategy & Planning
- Digital Marketing Strategy
- Content Creation & Storytelling
- Social Media Analytics & Metrics
- Consumer Behavior in Digital Environments
- Brand Management & Personal Branding
- Online Community Management
- Influencer & Affiliate Marketing
Orientation Courses : Masters in Social Media Marketing
At Atlantic International University, students can take orientation classes in components of the Master’s in Social Media Marketing program to assist them in building a good basic academic and working knowledge of subject-specific topics.
These classes will include: (1) Introduction to Andragogy and Self-Directed Learning; (2) Academic Writing and Research Methods; (3) Critical Thinking and Problem Solving; (4) Fundamentals of Digital Marketing; and (5) Ethics in Online Communication; students will be provided with an introduction to both the AIU Virtual Campus as well as research tools and all of the different Learning Platforms that are available at AIU. The courses will also help the student develop Independent Study Skills, Digital Literacy, and Strategic Thinking Skills within the context of the Flexible Interdisciplinary structure of the Master’s in Social Media Marketing program.
- Communication & Investigation (Comprehensive Resume)
- Seminar Administrative Development (Book Summary)
- Organization Theory (Portfolio)
- Seminar Cultural Development (Practical Experience)
- Experiential Learning (Autobiography)
- Seminar International Development (Publications)
Research Projects : Masters in Social Media Marketing
Atlantic International University has developed research projects that will enhance creativity, critical thinking and application of theory to reality ways to assist students learning by evaluating campaign results from social media marketing efforts, understanding customer interaction through multiple channels; determining how successful influencers are at driving customers toward products; and studying the effect of artificial intelligence based tools on digital marketing strategies.
Research can also include topics such as brand image and reputation, how content becomes viral, or how people communicate across different cultures in global marketplaces. Each of these assignments leads to a thesis or capstone course that provides students with usable information based upon data-driven research to create practical solutions to today’s current market conditions.
- MBM300 Thesis Proposal
- MBM302 Masters Thesis (5,000 words)
Thesis Defense for Masters in Social Media Marketing
The thesis defence at Atlantic International University is an essential component of the master’s program in social media marketing and represents the final step before graduation, where students demonstrate their research through presentation and defense to an academic review panel. The thesis defence will provide a forum for students to explain and present their research regarding digital consumer behaviour, the effectiveness of their social media strategy course campaigns as well as new social media trends. It will also provide students with an opportunity to demonstrate their ability to apply theoretical concepts learned throughout the program to practical applications.
The information that will be evaluated during the content marketing masters thesis defence includes: The clarity of the research objectives; the research methodologies used in conducting the research; how the data was analysed; how the data was used to create strategic insights.
Masters in Social Media Marketing Student Experience
A master in social media marketing from Atlantic International University offers a unique student-centered experience that is both flexible and personalized, providing students with a plethora of options for self-directed learning through creating their own social media management degree curriculum related to their individual career objectives (i.e. content strategy, analytics and digital branding) at their desired pace. The distance learning format of the program allows students to access class materials constantly via an Internet based platform, allowing them to balance their studies with other commitments (ie. Work and family). In addition to the use of advanced Digital tools to support learning and provide master in social media marketing opportunities to network on a global scale, students will receive academic support throughout their courses. In addition to the digital tools, there will be practical application projects and research opportunities throughout the program that will equip you with real-world skill sets that will prepare you to succeed in today’s rapidly changing business environment.
Community & Social
By completing an online Master’s in Social Media Marketing program at Atlantic International University, students will experience the benefits of being part of global connections and collaborative experiences. This includes digital marketing interaction with many other students, faculty, and professionals from various cultural and professional backgrounds, via the online learning environment. Students will also take part in exchanging ideas, sharing insights, and developing their own professional networks through the use of forums, group discussions, webinars, and virtual events, as well as having the opportunity to participate in social impact activities, digital communities, and collaborations while developing their leadership, communication, and teamwork abilities while participating in the ongoing digital transformation of society at large.
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Academic Resources
Atlantic International University’s Master in Social Media Marketing program has plenty of academic resources for the student to use when learning independently or producing high-quality work. There is a large online library with thousands of books, content marketing journals, and research articles, along with virtual labs, webinars, and recorded lectures available for each student. There is an array of academic resources available to students; including, access to artificial intelligence (AI) powered educational technology; academic databases; and written information development assistance for all influencer marketing research projects and thesis development; along with academic advisors and tutors, to provide students with the resources and support to succeed in completing their coursework, research, and thesis.
Virtual Campus
Complete assignments online or offline at your convenience with 24/7 access to distance learning through AIU’s Virtual Campus. Step by Step guides including videos, tutorials, live webinars and examples for each course. All materials can be access on all web browsers as well as via AIU's Mobile App which brings all the features of the Virtual Camus to your Mobile Device.
My AIU Elements
MyAIU’s primary goal is to go beyond Academics, it looks to guide students through 11 elements that are key to living life optimally in all aspects. By identifying and reflecting on these key areas, an opportunity arises to holistically address them, through positive change, habits, reinforcement and tools to keep students on their chosen path.
AIU TV & Radio
The students have the opportunity to produce, edit and host their own show reaching a worldwide audience, the AIU community and giving notice of their expertise/passion in the subject. AIUTV & AIU Radio allow students to explore new ways to communicate, develop a platform and form potential collaboration with likeminded individuals.
AIU Campus Mundi
AIU Campus Mundi is a monthly magazine that gathers the most notable news and information about the university and its members in one convenient place. The magazine allows our community to be well informed, involved and keep in tough regardless of their geographic location. AIU Campus Mundi publishes, news, research, events, awards, academic achievements.
Graduation Ceremony
Each year AIU organizes graduation ceremonies where the students can assist and share their experiences with fellow students and academic members Participation in the ceremony is optional, the day’s events include conferences, research presentations, group meetings, networking, lunch and formal dinner.
Symposiums & Webinars
The international symposiums offered by Atlantic International University’s Master’s in Social Media Marketing program allow students to connect with international academics, industry experts and professionals to discuss all new trends in digital technology and marketing as well as new ways that social media is being used by both businesses and society at large.
Live Classes
The Atlantic International University offers a Master of Science Degree in Social Media Marketing and allows you to participate in live courses every day – meaning you will have constantly interactive opportunities as you continuously learn in real-time.
When you attend this class you can learn from qualified instructors and industry professionals who will teach you about digital strategies, creating content, analyzing your data and new trends in social media marketing. Live classes provide interactive opportunities for you to ask questions and express your own ideas while working with other students from all over the world; helping you to have a better understanding of the material, keep you caught up to date on the latest in the field, and enhance the flexible and self-paced method of delivery of the class.
Special Projects, Research Publications, & Co-Authoring
At Atlantic International University, the Master in Social Media Marketing opens doors for students to create special projects, research publications co-authoring with faculty members and other students, thereby providing a means for students to be involved in the digital marketing industry. The types of special projects students can do in their area of study include innovative research about social media trends, consumer behaviour and new technology among other topics, which typically result in a paper or report that contains information that may lead to a publication. Co-authoring will also help students learn academic writing, research techniques, and publishing their knowledge, which can increase their credibility as a professional in an international digital marketplace and prepare them for future leadership positions.
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Career Center for Masters in Social Media Marketing
The Career Centre offers assistance to graduate students wishing to pursue a Master’s degree in Social Media Marketing at Atlantic International University by providing guidance and resources needed to reach career success as they pursue a Master in Social Media Marketing degree in the field of digital marketing and communication. Some of the services offered are career counselling, resume writing assistance, job interview preparation and job search strategies specific to the digital marketing field. Graduate students will also have access to networking opportunities, industry knowledge and other career development tools that help them meet the current job market’s needs. The Career Centre will assist the students in identifying their strengths, developing a solid professional portfolio, and connecting with prospective employers in preparation for employment in a variety of digital marketing positions including social media strategist, digital marketer, and brand manager.
Job Description
There are many different types of job opportunities available to those holding a Master’s degree in Social Media Marketing from Atlantic International University. The following is an example list of some of the job roles presently associated with this qualification: Social Media Manager, Digital Marketing Strategist, Content Marketing Manager, Brand Manager, Influencer Marketing Specialist, Community Manager, Social Media Analyst. Additionally, students may elect to seek employment as SEO/SEM Specialist, Paid Advertising Expert, Online Reputation Manager, or Growth Marketing Manager upon graduation. Students who earn their degrees will be very well-prepared to possess advanced skills related to analytics, strategic planning for marketing, and digital communication in order to successfully lead marketing efforts, establish a presence for their company through social media and develop engagement with users in today’s competitive digital marketplace.
Tools for Masters in Social Media Marketing
At Atlantic International University, students studying for their Master of Arts in Social Media Marketing gain real-world experience using many different kinds of tools that are needed to plan, execute and optimize digital marketing campaigns. Industry-standard tools used in these programs provide support to major functions including analytics, content development, scheduling, engaging audiences and measuring performance. Through the combination of these tools and the education that students receive, students come out of this program with practical skills related to the marketing industry and that meet the needs of today’s marketers.
- Google Analytics – https://analytics.google.com
- Hootsuite – https://www.hootsuite.com
- Buffer – https://buffer.com
- Canva – https://www.canva.com
- HubSpot – https://www.hubspot.com
- SEMrush – https://www.semrush.com
- Sprout Social – https://sproutsocial.com
- Meta Business Suite – https://business.facebook.com
Associations for Masters in Social Media Marketing Professionals
Students studying for their Master’s in Social Media Marketing at Atlantic International University are exposed to industry associations that promote growth, networking and recognition in their respective fields. As well, these associations provide: (1) certification opportunities; (2) access to research; (3) industry insight; and (4) a worldwide marketing professional community. By working with these organisations, students keep abreast of the latest developments that impact their professions, enhance their professional credibility and develop professional contacts throughout the broader digital marketing community.
- American Marketing Association (AMA) – https://www.ama.org
- Digital Marketing Institute (DMI) – https://digitalmarketinginstitute.com
- Interactive Advertising Bureau (IAB) – https://www.iab.com
- Social Media Marketing Society – https://www.socialmediaexaminer.com/society/
- Public Relations Society of America (PRSA) – https://www.prsa.org
- Chartered Institute of Marketing (CIM) – https://www.cim.co.uk
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Masters in Social Media Marketing Admission Requirements
Atlantic International University’s Master of Social Media Marketing has flexible, inclusive admissions criteria that are driven by its open-learning philosophy. Generally, applicants will have received a bachelor’s degree or its equivalent from an accredited university. In addition, some applicants may need to provide a resume / CV, purpose statement outlining the academic and professional objectives of the applicant, and unofficial transcripts relevant to the applicant’s academic history. Although previous experience in marketing or digital media helps support an applicant’s request for admission, it is not required. Admission decisions will centre primarily on the applicant’s motivation and commitment to self-directed learning as well as the applicant’s preparedness to succeed in an online and flexible educational environment.
How Can You Apply?
Users interested in applying for a Master of Social Media Marketing degree at Atlantic International University have an easy, flexible application process, designed for student convenience. It begins with the completion of the required online application by supplying their basic personal information and academic history. Once this is complete, users must upload supplementary documents like transcripts and/or documentation regarding professional experience (ie: resume/CV) and a brief statement outlining their educational goals; however, should be noted that documentation of transcripts may not be necessary if you have an equivalent level of education as demonstrated by relevant transcripts from prior schools.
When all documents required have been submitted and reviewed, the application will be evaluated by the Academic Advisor who will make recommendations of program structure, degree options, and methods of enabling and facilitating learning to meet your objectives. Upon acceptance into the program, students receive an acceptance letter which outlines their tuition payment plan options. Students can start the enrollment process once the acceptance letter has been received, enabling them to have a personalized learning experience.
Financial Support & Scholarships
At Atlantic International University, students around the world can achieve a high-quality education by utilizing student funding and/or financial aid funding through AIU. Flexible tuition payment plans are offered for students, allowing them to break down their tuition costs into smaller payments over time to cover educational expenses. The AIU also offers scholarship funding based on academic qualifications, professional experience, and/or financial need as well as employer sponsored and/or alternative means of financial support. With these financial programs available to students, motivated individuals are able to pursue their educational and career aspirations without a lot of financial barriers stopping them.
What’s the Cost Per Year for Pursuing a Masters in Social Media Marketing at AIU?
The Master in Social Media Marketing at Atlantic International University was developed to provide affordable and flexible options to students who are from a variety of backgrounds. This program is affordable with tuition costs and payment plans that are convenient for the student and can be adjusted based on their financial situation. Because it is an entirely online self-paced program, it allows the student to take classes at any point and to create a balance between education and their work and personal responsibilities. Since there are no fixed days or times for paid advertising and classes and no prescribed curriculum, students can progress through the online branding program at their own pace, gaining hands-on, pragmatic skills that are relevant to industries today, without having to take on the burden of debt normally associated with traditional degree programs.
FAQs
What is a Master in Social Media Marketing?
A master’s degree in social media marketing is a postgraduate degree that teaches advanced techniques for managing & developing brands via digital & social media channels. The program provides students with an understanding of content creation, engagement, analytics, influencer marketing, & data-based campaign management, preparing them to pursue careers in the digital marketing field.
Can I pursue this course after a non-marketing degree?
Yes, of course.
What jobs can I get after a master’s in social media marketing?
You can be employed as a Social Media Manager, Digital Marketer, Content Manager, Brand Manager, Influencer Marketing Specialist, Social Media Analyst, Community Manager, SEO/SEM Specialist, and Paid Advertising Expert after you complete your Master’s program in Social Media Marketing. Additionally, you may also qualify for positions with other types of businesses.
What are the most popular social media platforms for marketing?
Social media sites that provide the best opportunities for engaging consumers are Facebook, Instagram, LinkedIn, TikTok, YouTube and X (the former Twitter). These networks have huge user bases and allow advertisers to reach a significant audience through a variety of different types of ads, as well as have advanced target planning features.
