Bachelor in International Marketing
School of Business and Economics
Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University
A bachelor in international marketing will provide you with a distinct understanding of how to connect with global consumers through the study of global consumer behaviour, digital branding, strategic communications, market research, and international commercial operations as they relate to today’s interconnected economy. Students are able to develop independent thought, effectively solve practical problems, and communicate across cultures through andragogical instruction and a flexible distance program of study that allows for self-paced study. The international marketing degree curriculum includes foundational knowledge of business principles, combined with the latest in marketing technology, analytics and international trade concepts to enable bachelor of international marketing students to adjust to the fast changing international marketplace. Graduates of the global marketing degree programme will be equipped with the knowledge and skills required to pursue careers in global marketing, digital commerce, brand management, international sales and general business development across a variety of global industries.
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What are the Core Courses & Topics or Bachelor in International Marketing ?
Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list, as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? Check here: Course and Curriculum
- International Marketing Strategy
- Consumer Behavior
- Digital Marketing
- Brand Management
- Market Research & Analytics
- Advertising & Promotion
- Global Business Communication
- E-Commerce & Online Business
Orientation Courses : Bachelor in International Marketing
A Bachelor’s Degree in International Marketing will provide you with a distinct understanding of how to connect with global consumers through the study of global consumer behaviour, digital branding, strategic communications, market research, and international commercial operations as they relate to today’s interconnected economy.
Students are able to develop independent thought, effectively solve practical problems, and communicate across cultures through andragogical instruction and a flexible distance program of study that allows for self-paced study. The curriculum includes foundational knowledge of business principles, combined with the latest in marketing technology, analytics and international trade concepts to enable students to adjust to the fast changing international marketplace. Graduates of this programme will be equipped with the knowledge and skills required to pursue careers in global marketing, digital commerce, brand management, international sales and general business development across a variety of global industries.
- Communication & Investigation (Comprehensive Resume)
- Organization Theory (Portfolio)
- Experiential Learning (Autobiography)
- Academic Evaluation (Questionnaire)
- Fundament of Knowledge (Integration Chart)
- Fundamental Principles I (Philosophy of Education)
- Professional Evaluation (Self Evaluation Matrix)
- Development of Graduate Study (Guarantee of an Academic Degree)
Publication – Learners enrolled in a bachelor’s degree program such as International Marketing have access to student publications that allow students to demonstrate their research, creativity, marketing strategies, and industry knowledge/experience through academic papers, digital articles, case studies, presentations, blogs, and group projects. Through producing student publications, students develop critical thinking skills, foster creativity, practice professional communication, and create exemplary academic portfolios, thereby providing them with real-life marketing experience. In this process of producing student publications, students are developing their analytical and leadership abilities while participating in discussions related to changing marketing practices around the world as they investigate global consumer trends, digital brand management, international business strategies, AI-driven marketing strategies, and emerging markets.
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Bachelor in International Marketing Student Experience
In this program, Bachelor of International Marketing, students take advantage of a combination of various forms of online education, such as online interaction via AI-assisted education tools. This will include experiences like normal poster and map presentations while collaborating on projects digitally with others; being able to participate in real marketing situations from all over the world; and developing the skills necessary for operating in today’s international business environment.
The use of an intelligent AI system will provide the student with an individualized learning experience by providing relevant materials and market analysis to each student, depending on his or her goals and interests. In addition to using AI as a tool in their learning experience (i.e. when checking out “intelligent resources” through AI), these same networks and communities will allow students to build confidence, creativity, and strategic thinking needed to be successful in a constantly changing field of International Marketing.
Community & Social
Bachelor in International Marketing’s community and social experience promote students’ ability to connect with, collaborate with, and interact with a global diversity of learning networks using virtual discussions, scholarly communities, group projects, webinars and interactive online activities. Through their interactions, students exchange ideas; learn about, understand, and value cultural differences; discuss international marketing; and develop professional relationships with other students from diverse backgrounds and industries. The social connectedness of these learning environments helps to develop communication skills, teamwork and collaboration skills, leadership skills, and cross-cultural collaboration skills; thereby contributing to the development of valuable academic and professional networking opportunities within the context of a digital global marketplace.
Academic Resources
Materials associated with your Bachelor in International Marketing program allow for research-oriented and flexible studying approaches while utilizing technology to help with learning. Accessibility to Digital Libraries, Academic Journals, Digital Marketing Database(s), Virtual Learning Platform(s), Case Study Resources, Research Materials and AI enabled educational tools are meant to assist in individual study and professional growth for students throughout their program. The use of these resources will assist in enhancing student knowledge of global marketing trends; consumer behavior; branding; digital commerce; and international business practices; while at the same time providing students with skills necessary to make analytical decisions; communicate effectively; and, develop the ability to make strategic decisions. Students also have access to various interactive learning support systems and online research tools, which allows them to gain hands-on experience through their studies, thus providing them with practical knowledge that will be beneficial in a fast-paced and constantly changing global marketing industry.
Virtual Campus
Complete assignments online or offline at your convenience with 24/7 access to distance learning through AIU’s Virtual Campus. Step by Step guides including videos, tutorials, live webinars and examples for each course. All materials can be access on all web browsers as well as via AIU's Mobile App which brings all the features of the Virtual Camus to your Mobile Device.
My AIU Elements
MyAIU’s primary goal is to go beyond Academics, it looks to guide students through 11 elements that are key to living life optimally in all aspects. By identifying and reflecting on these key areas, an opportunity arises to holistically address them, through positive change, habits, reinforcement and tools to keep students on their chosen path.
AIU TV & Radio
The students have the opportunity to produce, edit and host their own show reaching a worldwide audience, the AIU community and giving notice of their expertise/passion in the subject. AIUTV & AIU Radio allow students to explore new ways to communicate, develop a platform and form potential collaboration with likeminded individuals.
AIU Campus Mundi
AIU Campus Mundi is a monthly magazine that gathers the most notable news and information about the university and its members in one convenient place. The magazine allows our community to be well informed, involved and keep in tough regardless of their geographic location. AIU Campus Mundi publishes, news, research, events, awards, academic achievements.
Graduation Ceremony
Each year AIU organizes graduation ceremonies where the students can assist and share their experiences with fellow students and academic members Participation in the ceremony is optional, the day’s events include conferences, research presentations, group meetings, networking, lunch and formal dinner.
Symposiums & Webinars
Students pursuing a bachelor in international marketing will have an opportunity to participate in international symposiums, where they can interact with students, professionals, and others involved in business or marketing from around the world, while addressing the development of trends in global business & marketing and discussing new concepts.
Live Classes
Students enrolled in the Bachelor of International Marketing (BIM) program can attend 2 live course sessions on a daily basis. These sessions provide students with the opportunity to continuously engage in discussions with fellow students and educators while learning about global trends in marketing; digital marketing; trends in consumer behaviour; branding; and international business models.
The flexible nature of these live courses provides students with a rich and dynamic online learning environment that promotes collaboration, communication, teamwork, critical thinking and ongoing academic development within an online format of international business studies.
Special Projects, Research Publications, & Co-Authoring
Students pursuing a bachelor’s degree in International Marketing have opportunities for special projects, research publications and co-authoring through their studies. These opportunities allow the student access to advanced academic research, team collaboration and practical application of marketing in solving global business problems and identifying new and future industry trends. Students will have an opportunity to participate in independent research projects, project-oriented research, research and development for marketing, and collaborating with other students on research publications about topics such as digital marketing, international consumer behaviour, branding strategies, marketing using artificial intelligence, and global trade/commerce. As these projects develop, students will gain experience in conducting research, analysing information, communicating with others, constructing professional written documents and developing team working skills while contributing to academic research and industry oriented discussion by applying creativity, teamwork and sharing knowledge with one another.
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Career Center for Bachelor in International Marketing
Students pursuing bachelor in international marketing through Career Services will help them develop the skills necessary to succeed in their careers by providing them access to professional development resources, advice on their career path, opportunities for networking and support in building relevant skills. Students can access assistance with various aspects of their career planning, resume writing, preparing for interviews and building a portfolio of their accomplishments. Career Services at the Career Center will help students identify available multinational marketing strategies and opportunities in various areas including digital marketing, brand management, international sales, market research, advertising, and business development while providing direction regarding career trends in the globally connected business world as well as opportunities that are available to students through the use of technology.
Job Description
Those who complete a Bachelor’s degree in International Marketing will have many job options, including global business, digital commerce, branding, and communications. They are equipped with strategic, analytical, and cross-cultural skills to work in today’s marketing and global business environments.
- International Marketing Specialist
- Digital Marketing Manager
- Brand Manager
- Global Sales Executive
- Market Research Analyst
- Social Media Strategist
- Advertising Coordinator
- Business Development Executive
- E-Commerce Specialist
- Content Marketing Specialist
- SEO & SEM Analyst
- Public Relations Coordinator
Tools for Bachelor in International Marketing
Modern digital platforms and business technologies that assist global marketing strategies, branding, analytics, communication, customer engagement, and online business operations are used by those majoring in Bachelor of International Marketing. This forms part of the practical experience students receive through digital advertising, search engine optimization (SEO), management of social media, campaign analysis, content creation, customer relationship management (CRM) and e-commerce as they prepare for technology oriented international marketing careers.
Associations for Bachelor in International Marketing Professionals
International Marketing professional associations provide students with ways to keep abreast of developments in the international business sphere, while also giving them access to networks of professionals, research advances, certification programs, and other resources that will help them succeed in their professional lives. Joining a professional organization helps students develop their knowledge of marketing, attend conferences and webinars, subscribe to industry periodicals, and build global connections through associations in the marketing and business communities.
- American Marketing Association (AMA)
- Chartered Institute of Marketing (CIM)
- International Advertising Association (IAA)
- Digital Marketing Institute (DMI)
- International Chamber of Commerce (ICC)
- Sales & Marketing Executives International (SMEI)
- Association of National Advertisers (ANA)
- Market Research Society (MRS)
- Public Relations and Communications Association (PRCA)
- World Federation of Advertisers (WFA)
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Bachelor in International Marketing Admission Requirements
A Bachelor in International Marketing generally has a number of admission requirements that may include completing a secondary or high school education or equivalent from an accredited institution. Applicants may need to provide copies of their academic records and identification documentation as well as complete an application form. As the program has been designed for distance education and flexible learning; it is often encouraged that applicants from various cross-cultural marketing educational and employment international advertising degree backgrounds are considered. Basic communication skills, research skills, and familiarity with computer technology are important to succeed in an online learning environment. Frequently asked questions from applicants include the following: “Can working professionals apply?”, “Is prior marketing experience necessary?”, or “Are international students eligible to enter the program?”
How Can You Apply?
- Learn About the Program
Look at the curriculum, program structure, areas of study to find out what the program offers and which careers could result from this course selection. - Complete Application
Complete the electronic application that includes your educational history, personal details and work history. - Provide Supporting Documentation
Provide all requested documents from the application process such as transcript of grades, identification documents, awards/certificates or other documents requested as part of the application process. - Evaluation of Application
Documents submitted as part of application will be evaluated to determine how well the applicant meets the academic requirements, past academic success as well as potential success based on the other academic institutions located in Canada. - Assessment
Applicants will be provided with information about academics, the delivery mode of the marketing analytics education program, tuition fees and academic challenges other institutions might provide. - Confirm Enrollment
After acceptance, applicants must follow up with the College to complete their enrollment process including acceptance of their admission offer and completing all applicable financial and/or administrative responsibilities associated with the enrollment process.
Financial Support & Scholarships
Students studying for a bachelor in international marketing may qualify for a variety of financial aid and scholarship opportunities to assist them with their cost of education while also taking advantage of the flexibility of online education. Types of financial aid include but are not limited to, Academic Scholarships, other merit-based funding, Flexible Tuition Payment Options, Employer-sponsored Scholarships, and Special Financial Aid Program for Eligible Students. These strategic marketing forms of funding assist all students, including, working students, and international business and marketing degree students from different countries with all different levels of experience & education; Therefore we encourage everyone (working or not) to research all possible digital and international marketing degree sources of funding and marketing management degree funding criteria, including the are numerous scholarships available to or for any individual, so they can obtain an international marketing and sales management program higher education in a manner that is easily affordable and obtainable.
What’s the Total Cost for a Bachelor in International Marketing at AIU?
The overall expenses associated with pursuing a Bachelor of International Marketing degree through Atlantic International University (AIU) are structured in a manner that takes into account the need for flexibility and affordability across a wide array of populations. Such a structure provides multiple types of installment payments to help offset the cost of tuition and better allow students to pay for school while studying through a flexible distance learning format.
FAQs
What is a Bachelor in International Marketing?
A Bachelor in International Marketing is an undergraduate degree program that focuses on global marketing strategies, consumer behavior, branding, digital marketing, market research, and international business communication. The program prepares students to understand how businesses promote products and services across different countries, cultures, and global markets. Students develop skills in strategic planning, advertising, sales, analytics, and cross-cultural communication while learning how modern technologies, digital platforms, and data-driven marketing influence international business growth and customer engagement worldwide.
What can I do with an international marketing degree?
A degree in international marketing can lead to many different career paths within the fields of international business, digital marketing, brand management, advertising, market research, sales, e-commerce, public relations and international trade. Many graduates will find themselves working in the following areas: marketing specialists; brand managers; digital marketers; business development executives; social media strategists; and global sales professionals for multinational corporations, startups, agencies and international organizations.
How long does it take to complete a Bachelor in International Marketing?
Approximately 3 years.
Can I study international marketing online?
Yes, you can study international marketing online at AIU.
What subjects are included in an international marketing program?
International Marketing degrees can lead to careers as a Digital Marketer, Brand Manager, Global Sales Person, Advertising Executive, Market Research Analyst, E-Commerce Specialist, Public Relations Officer, or International Business Developer in virtually every type of industry worldwide.
