Masters in Marketing & Sales
School of Business & Economics
Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University
Atlantic International University’s (AIU) Master in Marketing and Sales is specifically tailored to support ambitious professionals striving for a greater understanding of current market dynamics and consumer behaviour as well as how to lead sales teams effectively on an international basis. The program is based on andragogy principles, as well as using distance education methods to give students more flexibility when pursuing their academic goals. Master’s in Marketing and Sales students are provided with the ability to align the learning process with their actual job responsibilities, while also allowing students to apply the theories learned from both applied research and self-directed studies to practice in real-world environments, as opposed to being limited to traditional classrooms.
When studying through the lens of an interdisciplinary perspective, online masters in marketing and sales learners will develop advanced marketing skills that include building brands, using digital means of selling products/services and developing long-term relationships with customers, without having the restrictions of time constraints associated with attending brick-and-mortar schools. AIU uses a learner-centric approach to education, which means that students can adapt the education process around their individual needs for growth, innovation and leadership in today’s competitive business world.
Core Courses & Topics - Masters in Marketing & Sales
Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list, as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? Check here: Course and Curriculum
The strengths of the core courses in Marketing & Sales Master’s Program at the Atlantic International University are based on three major areas: providing a strong foundation through strategic thinking/analysis; providing flexibility for each marketing and sales management degree student’s professional needs; creating an excellent foundation for applying sales and marketing masters online advanced concepts.
- Advanced Marketing Management
- Strategic Sales Management
- Consumer Behavior and Buyer Psychology
- Brand Management and Brand Equity
- Digital Marketing Strategy
- Integrated Marketing Communications
- Pricing Strategies and Revenue Management
- Global and International Marketing
What are the Orientation Courses for Masters in Marketing & Sales ?
Atlantic International University (AIU) provides orientation courses for students pursuing their Masters in Marketing and Sales program that will help them succeed as an AIU student and prepare for success by using a different form of distance education at AIU, which focuses on allowing the student to learn independently. The course also provides a solid foundation of knowledge about the many parts that make up the educational experience, such as the Theory of Andragogy, Independent Research Techniques, Academic Writing/Critical Thinking, and the utilisation of AIU’s online digital systems. Additionally, it allows the student the chance to define their Masters in Marketing and Sales goals and manage their time effectively, as well as to develop skills in ethical scholarship, to apply their marketing strategy work experience to their academic work. This phase of orientation is intended to create a strong academic base from which students can effectively follow their own educational path.
- Communication & Investigation (Comprehensive Resume)
- Seminar Administrative Development (Book Summary)
- Organization Theory (Portfolio)
- Seminar Cultural Development (Practical Experience)
- Experiential Learning (Autobiography)
- Seminar International Development (Publications)
What are the Research Projects for Masters in Marketing & Sales ?
Research projects provide students with the opportunity to conduct independent and guided research, investigating many of today’s business issues, including Consumer Behavior, the effectiveness of Digital Marketing, Optimizing Sales Performance, Brand Positioning, Market Entry Strategies, Customer Retention Models, and Data Driven Decisions. Research projects are designed to align with both AIU’s andragogy and distance learning practice and will provide students with an opportunity to combine their professional experience with their academic research by developing unique solutions to the issues they are researching, as well as creating outcomes that will have a direct impact on their industry, organization, or entrepreneurial nature.
- MBM300 Thesis Proposal
- MBM302 Masters Thesis (5,000 words)
Thesis Defense : Masters in Marketing and Sales
The culmination of a student’s academic work and their experience in business is evidenced in the thesis defense held at Atlantic International University (AIU), where students hold and defend their research in front of a committee of professors and students who evaluate their knowledge of marketing and sales strategies and their ability to demonstrate the highest levels of analytical rigour.
Students may defend their thesis through AIU’s unique sales management distance learning model, which emphasises the clarity of thought, strategic application of ideas developed from the results of the research conducted by the student and the ability to use their research to create actionable business results. Each digital marketing student has an academic mentor who assists in demonstrating the contributions of their work to innovation in marketing, growth of business organizations, and making informed business decisions in a global competitive environment.
Masters in Marketing and Sales Student Experience
The Master’s Program for Marketing and Sales at Atlantic International University (AIU) provides students with a flexible, individualized experience using artificial intelligence (AI) technologies to enhance student learning. Students access an intelligent toolset that can help them create a personalized learning pathway, have access to personalized research guidance, receive personalized content suggestions, and receive personalized feedback regarding their academic progress based upon their career goals and prior work experience. Using AIU’s online learning model, students engage in self-directed study, work on hands-on projects, interact with other students via online forums, and reflect on their learning through the use of leading digital learning platforms. This AI-enabled educational environment enables students to be data-driven if they choose to do so; students can make informed strategic decisions, develop their strategic senses and turn their marketing and sales situations into opportunities to innovate and lead on their own timeframe from any location in the world.
Community & Social
At Atlantic International University (AIU), students pursuing a Masters in Marketing and Sales, the community and social experience of their Program is based on global connections, collaboration, and a common purpose. As AIU students, students form part of an international community of diverse individuals, including professionals, entrepreneurs, and industry leaders, each bringing their unique real-life perspective to academic discussions. Students also participate in Virtual Communities, Discussion Forums, Collaborative Learning Projects and Social Learning Initiatives where students can share their views and experiences of Market Trends; Sales Strategies; and the impact of Culture on Global Business Operations. With this digital environment, brand management students develop meaningful professional connections, develop a greater understanding of diverse cultures and create a lifelong network of market research professional contacts. AIU believes that impactful learning grows from a supportive, socially-oriented academic community.
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Academic Resources
Atlantic International University (AIU) provides all students enrolled in the Masters in Marketing and Sales program with the opportunity to obtain unlimited amounts of global knowledge and research resources with 24-hour-a-day access through a variety of academic databases such as; digital libraries, peer-reviewed journal articles, research case studies, marketing data, virtual laboratory simulations, AI-assisted academic research, and writing tools that will allow them to analyse more critically and be more productive academically. In this way, AIU provides the flexibility for students to conduct independent research at the time and place that works best for them as well as access to new and timely information about the latest global marketing developments and provide data-driven recommendations for use in their careers.
Virtual Campus
Complete assignments online or offline at your convenience with 24/7 access to distance learning through AIU’s Virtual Campus. Step by Step guides including videos, tutorials, live webinars and examples for each course. All materials can be access on all web browsers as well as via AIU's Mobile App which brings all the features of the Virtual Camus to your Mobile Device.
My AIU Elements
MyAIU’s primary goal is to go beyond Academics, it looks to guide students through 11 elements that are key to living life optimally in all aspects. By identifying and reflecting on these key areas, an opportunity arises to holistically address them, through positive change, habits, reinforcement and tools to keep students on their chosen path.
AIU TV & Radio
The students have the opportunity to produce, edit and host their own show reaching a worldwide audience, the AIU community and giving notice of their expertise/passion in the subject. AIUTV & AIU Radio allow students to explore new ways to communicate, develop a platform and form potential collaboration with likeminded individuals.
AIU Campus Mundi
AIU Campus Mundi is a monthly magazine that gathers the most notable news and information about the university and its members in one convenient place. The magazine allows our community to be well informed, involved and keep in tough regardless of their geographic location. AIU Campus Mundi publishes, news, research, events, awards, academic achievements.
Graduation Ceremony
Each year AIU organizes graduation ceremonies where the students can assist and share their experiences with fellow students and academic members Participation in the ceremony is optional, the day’s events include conferences, research presentations, group meetings, networking, lunch and formal dinner.
Symposiums & Webinars
Virtual international symposiums provide students in the Masters in Marketing and Sales degree program at Atlantic International University (AIU) the opportunity to connect with other students, faculty, and experts in various fields from around the world. Students have the chance to participate in discussions on topics such as global marketing strategy and digital transformation,.
Live Classes
Atlantic International University (AIU) offers a Masters in Marketing and Sales Program that is supported through the addition of 2 daily interactive Online Classes, which offer an opportunity for students to connect with their Academic Facilitators and fellow students in real-time. The classes address current challenges in marketing and sales, discuss Case Studies and deliver insight on worldwide trends in marketing and sales.
These Live Online Class Sessions are incorporated into the distance-learning model of AIU and provide collaboration, knowledge exchange, and application in consumer behavior practice, while still offering students the ability to manage their business development studies around their career and personal responsibilities.
Special Projects, Research Publications and Co-Authoring
Students enrolled in the Masters in Marketing and Sales program at Atlantic International University (AIU) will be able to create meaningful academic and professional contributions by applying their knowledge. As a student in this program, individuals will have the opportunity to create specialized projects that are focused on current marketing problems, innovative sales strategies, and/or new digital trends, many of which will be related to their career or entrepreneurial goals. With the help of guided research and mentorship, students will develop publishable material, contribute to academic and/or professional journals, and collaborate on projects with other faculty members and other researchers. The creation of these projects not only helps to develop the thought leadership and analytical skills of AIU students, but also supports its mission of advancing applied research, academic freedom, and global knowledge transfer.
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Career Center : Masters in Marketing and Sales
Students can turn their academic success into employment opportunities through the Career Center of Atlantic International University’s Master’s in Marketing & Sales program. The Career Center offers personalized career guidance, professional development tools, and strategic mentoring to students as they develop their professional skills in career planning, leadership development, and achieving their career goals in the global marketing & sales field. The Career Center is part of AIU’s distance education model and supports students in using their unique skills, experiences and research to create new opportunities for themselves or to change careers—demonstrating AIU’s dedication to lifelong learning and making a difference in their fields.
Job Description
Graduates of the Atlantic International University (AIU) Master in Marketing & Sales Program will be ready for numerous positions in multiple industries, and the program prepares students with advanced analytical, strategic and digital skills. Marketing Managers, Sales Directors, Brand Strategists, Business Development Managers, Digital Marketing Leaders, Customer Experience Managers, Market Research Analysts, Product Marketing Managers, Growth Strategies and International Sales Consultants are among many Careers available for graduates. The AIU andragogical and distance learning approach aligns with this program; therefore, the Graduate Degree will assist working professionals who want to advance within their current profession, transition to a new career and/or become an Entrepreneur in a rapidly changing and highly competitive global market that is increasingly driven by quantitative data.
Tools for Masters in Marketing and Sales
The Master of Marketing and Sales program at Atlantic International University provides several tools aimed at helping students develop strategic thinking, streamline research efforts and provide students with opportunities for practical experience. Students can access a variety of digital and AI-enhanced tools to perform a wide variety of market analysis, gain insights into consumer behavior, plan and implement a campaign, use data analysis, conduct an academic research project, and collaborate on projects with their peers. AIU’s approach to distance education supports the use of these tools to provide personalized pathways for learning and development by providing students the tools and resources for making informed decisions and developing practical skills to thrive in today’s competitive marketing landscape and rapidly changing sales culture.
Associations for Masters in MArketing & Sales Professionals
Students in the Master’s in Marketing & Sales at Atlantic International University (AIU) have access to a wide network of professional associations that support ongoing learning, networking, and industry engagement. These associations provide opportunities for collaboration, staying current with global trends, and enhancing professional credibility.
- American Marketing Association (AMA)
- International Social Marketing Association (iSMA)
- Academy of Marketing Science (AMS)
- Interactive Advertising Bureau (IAB)
- Insights Association
- World Federation of Advertisers (WFA)
- International Advertising Association (IAA)
- Branded Content Marketing Association (BCMA)
- European Sales and Marketing Association (ESMA)
- Ukrainian Marketing Association
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Masters in Marketing & Sales Admission Requirements
The Master of Marketing and Sales program’s admission criteria at Atlantic International University (AIU) is to prepare students for a rigorous and self-directed learning experience that they can apply to their work. They expect applicants to have a bachelor degree or equivalent from an accredited school (university), have some base level knowledge of business or marketing or similar area; provide a written statement of the purpose of pursuing the degree (why and how it will help them), and provide a copy of their resume highlighting work related experience, professional resume, and professional letters of recommendations to demonstrate their abilities and/or potential. AIU’s model of adult education, and its distance-learning component, is designed to promote motivation, discipline, and a lifelong commitment to learning allowing people from many different backgrounds to engage in experience and aspirations to develop an individually tailored and transformative educational experience.
How Can You Apply?
Applications for the Master’s Degree in Marketing & Sales at Atlantic International University (AIU) are easy to complete online from anywhere around the world. The application process for individuals who work in their field is as follows: The first step is for an applicant to submit an online application through the AIU website. In addition to completing this online application, the applicant needs to send their academic records/transcripts (with proof of degree) to AIU.
The second step is to send AIU a statement of purpose outlining your future career goals and desired degree path(s), and your resume/C.V. documenting your prior work experience related to Marketing/Sales. The applicant must also submit 2-3 letters of recommendation to AIU. After AIU has reviewed the above documentation, the applicant may have the opportunity to speak with one of AIU’s Admissions Advisors to create a personalized education program. Once the application has been approved, enrollment packets are sent out, and new students will gain access to AIU’s Learning Platform to continue their self-led/AI-enabled journey toward completing the Master’s Degree in Marketing & Sales.
Financial Support & Scholarships
The Master’s in Marketing & Sales Financial Support & Scholarships at Atlantic International University (AIU) are created to provide greater accessibility and flexibility to working professionals across the globe for advanced level education. AIU offers numerous financial support options, including merit-based scholarship funding, need-based financial aid, and flexible payment plans that allow learners to pay their tuition in installments so that they do not encounter financial hardship.
Consequently, these various forms of support provide learners the opportunity to concentrate on their academic and professional development while participating in an individualized self-paced learning environment with the assistance of Artificial Intelligence. Consequently, AIU also provides students with a high-quality affordable educational experience leading to achieving their professional objectives in the field of Marketing and Sales without compromising either the quality or flexibility of the program.
What’s the Cost Per Year for Pursuing Masters in Marketing and Sales at AIU?
Many students are currently enrolled in the Master’s Degree Program in Marketing and Sales at Atlantic International University (AIU). By utilizing AIU’s Online Tuition System, a majority of these students have access to the benefits of these systems and services that offer flexibility and accessibility, which are both necessary for pursuing a graduate degree. Through AIU’s Online Tuition System, students are able to make installment payments towards tuition, thereby allowing them to budget their tuition payments in conjunction with their other educational and personal financial obligations. Because of this, students can now focus on their studies, their research, and their careers without the added stress of needing to pay their entire degree upfront. Additionally, AIU’s online education program (learning model) is designed to offer learners with the flexibility, learner-centered approach to learning, and distance education that is needed to be successful in today’s global marketplace.
FAQs
What is a masters in marketing and sales?
An advanced educational program (Master’s) in Marketing & Sales assists in developing an individual’s understanding of how to effectively manage resources, develop and implement a marketing plan, and build an effective brand for their organisation or company to compete and generate revenue in a very competitive global marketplace.
Can I study this program online?
Yes, at AIU, you can do this program online.
Who should apply for this program?
To qualify applicants must be: business professionals working in a professional capacity; entrepreneurs starting new companies; or recent graduates who are looking to increase their knowledge and skills of today’s marketing practices (i.e. Digital Marketing), and/or sales success.
What careers can I pursue after this degree?
Graduates with this degree will have great potential for career advancement, such as Marketing Managers, Sales Directors, Digital Marketing Specialists, Business Development Managers, Market Analysts, Customer Experience Strategists, and Growth Strategists.
