Marketing and Sales

December 13, 2024

Linda Walter Andem

UM69997BBU79131

Marketing and Sales: A Comprehensive Overview

This document provides an in-depth exploration of marketing and sales, emphasizing the importance of market research, segmentation, and the marketing mix. It highlights the differences between marketing and sales, outlines effective selling skills, and offers recommendations for enhancing collaboration between sales teams and marketing managers to drive business success.

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Assignment Transcript

The Marketing and Sales course (MKS 058) serves as a prerequisite for the Masters in Business Administration program. This course delves into essential marketing concepts, including market research, segmentation, and the marketing mix. Students will learn to differentiate between marketing and sales, develop effective selling skills, and understand the significance of collaboration between sales and marketing teams. The course aims to equip students with the knowledge and skills necessary to navigate the dynamic marketing landscape and contribute to organizational success. Through practical insights and theoretical frameworks, students will be prepared to tackle real-world marketing challenges and enhance their strategic decision-making abilities.

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