Marketing and Sales

The Sales and Marketing course provides an in-depth understanding of marketing principles, consumer behavior, and effective sales strategies. It covers essential topics such as market segmentation, product positioning, and the differences between marketing and sales. Students will learn modern sales methods and how to gauge market responsiveness, enabling them to create impactful marketing campaigns. The course also emphasizes the significance of understanding the micro and macro environments of marketing, equipping students with the tools needed to succeed in a competitive business landscape. By the end of the course, students will be prepared to apply their knowledge in real-world scenarios, enhancing their career prospects in the field of marketing and sales.