Global Marketing

June 18, 2022

Elvira Anthea Adjei

UM74503SNU83673

Global Marketing Strategies for Success

This course on Global Marketing equips students with essential strategies to effectively market products and services worldwide. By building on previous marketing knowledge, participants will learn to analyze target audiences, understand cultural nuances, and develop innovative marketing tactics to enhance profitability and outperform competitors in diverse markets.

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Assignment Transcript

The Global Marketing course, led by Elvira Anthea Adjei, is designed for students seeking to expand their marketing expertise on an international scale. Building on foundational marketing principles, this course introduces advanced strategies for analyzing target audiences and understanding cultural differences that influence consumer behavior. Students will learn to develop effective marketing campaigns tailored to diverse markets, ensuring that products resonate with local consumers. The curriculum emphasizes the importance of adapting marketing tactics to meet global challenges and opportunities. By the end of the course, participants will be equipped with the skills necessary to introduce new products successfully and create impactful marketing strategies that drive growth and profitability in a competitive global landscape.

Atlantic International University

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