Tarcisio Jeremias Joao Memoria Ekulica Doctor of Philosophy Sociology Angola |
Hugo Mauricio Russo Master of Business Adm inistration Economics and Business Administration Argentina |
Jesus Armando Duque Londoño Bachelor of Science Psychology Aruba |
Mookho Nobuhle Ndaba Bachelor of Education Education Belgium |
Marcel Wangraoua Doctor of Philosophy Healthcare Administration Burkina Faso |
Diego Alejandro Rozas Palma Master of Education Integral Education Chile |
Mariana Lozano Llanos Bachelor of Science Psychology Colomb ia |
Nelson Enrique García Barbosa Bachelor of Science Civil Enginee ring Colomb ia |
Erica Paola Gomez Lopez Bachelor of International Business International Business Colomb ia |
Eneida Margarita Gomez Del Rosario Doctor of Business Management Management Dominican Republic |
Hector Julio Custodio Berroa Bachelor of Business Adm inistration Business Administration Dominican Republic |
Sonia Barrera García Doctor of Philosophy Latin American Literature Dominican Republic |
Leidy Veronica Gonazlez Roldan Doctor of Huma n Resources Human Res ources El Salvad or |
Alejandro Mometolo Treviño Doctor of Finance Inves tment Proje cts Equatorial Guinea |
Liz Von Münch Bachelor of Science Psychology Germa ny |
Alex Ofosu Doctor of Theology Theological Cultural Communication Ghana |
Sylva Karam Eid Bachelor of Business Management Business Management Leba non |
Stephen Monday Doctor of Philosophy Public Health Liberia |
Bando David Bando Bachelor of Science Architecture and Urbanism Mozamb ique |
Myint Myint Shwe Doctor of Education Educational Administration Myanma r |
Sheryl Etienne-LeBlanc Bachelor of Science Climatology Netherlands Antilles |
Felix Luyo Ramos Bachelor of Science Architecture Peru |
Johnny Ivan M. de J. Ubillus Carbonel Doctor of Philosophy Political Science Peru |
Maria Del Rosario Nuñez Arriola Master of Science Nutrition Science Peru |
Iliandra Rosamonte Bachelor of Legal Studies Criminal Justice Portugal |
John Thomas Bangura Bachelor of Science National Security and Defense Sierra Leone |
Wani James Oso Bachelor of International Relations International Relations and Diplomacy South Suda n |
Eduardo Castellón Mallor Bachelor of Psychology Education and Human Development Spa in |
María José Fernández Chicampo Master of Science Psychope dagogy Spa in |
Javier Toll Fernández Doctor of Business and Economics Business Administration Spa in |
Moses Simon Lado Gordon Master of Science Public Health Suda n |
Rachael Ninon van der Kooye Master of Arts Journalism Surinam e |
Stefan M. Adam Doctor of Business Adm inistration Social Business Management Switzerland |
Mania Merrikhi Shahrivar Doctor of Science Business Administration United Arab Emirates |
Jorge Eduardo Sienra Mutilba Doctor of Philosophy Construction Management Uruguay |
Sherwin Sulwe Bachelor of Science Mechanical Enginee ring Zamb ia |
Auggie Shinchende Master of Public Health Behavior Change Communication Zamb ia |
Katolo Ackson Dimas Doctor of Science Psychology Zamb ia |
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Even though Entrepreneurs
and Executives globally
are paying attention to the
abbreviation “NLP” Neuro-
Linguistic-Programming more
than ever, there is still a group
of people that thinks “NLP”
comes from a “new era guru”
talking about things that look
like nonsense’s.
For 25 years I have been
working in a manufacturing
plant, fighting with people,
the market and words. I asked
myself many times “How can
I do things easier?” Thinking
there had to be an easier way!
I did not know who to ask, and
where I could find the answers
to my questions. I was struggling
regarding how to make
the connection between the
“Product Development Department”
of the business and
the market, what I call today
the connection between the
“senses” and the words, something
I learned with NLP.
The problem was not about
what I was doing, since as a
Chemical Engineer I understand
processes. There was
something that is also a process,
of which I was not aware yet:
“the fact that communication
occurs at all levels of our being”.
Today I find this fact fascinating,
fantastic and at the
same time amazing, since this
turns the language we use on
a daily basis into an absolute
different level of communication,
regarding its power, value
and an allied in life to achieve
our goals and as well be able to
live a better life communicating
better with the world and
ourselves.
I discovered by studying
“NLP” that when we understand
the “other languages”
we can work more efficiently.
Like when you decipher a
hieroglyph and things get
much clear regarding the
history of a certain civilization
for example. You are able
to read the body language by
being aware of new responses
and from there interact from
a completely different place
improving relations. And it is
very easy to do it once you get
it and discover how to open
that door.
How many times have you
been in front of a person and
your “ego” response does not
let you achieve a good connection
because “he” (you)
feels hurt?
What if you (“he”) could
read this differently and make
another decision bringing the
human relation (connection)
to a successful end?
There is a language everybody
talks and nobody
speaks about “out loud”. May
be because they are not aware
about that language as I wasn't
till the moment I discovered
it, when I studied “NLP”. I became
a member of a new universe
understanding the fact
that there were people that
could read and understand the
“other languages”, to take advantage
of it toward successful
negotiations in business, as
well as in their daily life.
Like having a magic wand
that with a single touch
changes the direction of communication;
in many cases
this is priceless!
It does not mean to tell
stories that are not true or to
implement strange programs
into people minds. Not at
all and this is possibly part
of the myth people consider
today when they listen to the
abbreviation “NLP” thinking
it is a bad thing. It is totally
the opposite when you study
and understand what it is and
what NLP can do for you to
help you achieve things from a
different perspective.
What do we want
in business?
We want to be able to reach
a certain target market, a
certain population through all
their senses. We want them to
react and love our products,
so they just see them and buy
them with no doubt. We are
talking here from a sensory
perspective!
What do we need, to achieve
this purpose?
The first important fact in
business is to achieve a clear
vision and understand the
mission of the company or
the business about what they
do and their offer. When this
happens, it is much easier to
make “the translation” so that
the offer can be understood
through the different senses
of the members of the target
market.
It is very important to have
clarity about the fact: “People
may not remember what you
said and will never forget
how you made them feel”, as
Maya Angelou said. We never
forget a feeling or an emotion
even though we may forget
words and sentences. These
are elements to be taken into
consideration in our equation
toward a successful business
by the product development
department team.
This works for a big company,
and is of great value
and help, for individuals that
are developing their business,
offering one product or their
experience as “the product”.
This is why it is recommended
to know which your target
market is and develop a message
to sell your product or
expertise from there. Why is
this like that? Where is the
real connection? The real
connection begins when you
know who you are talking to,
since you can identify their
response and from there wrap
and craft your products the
best way for them to be seen
by the right people.
What do I mean by “making
the translation”?
It means once I understand
in my business which is my
message, my mantra, I have
to wrap and craft it to be
delivered to my target market
so that they will be attracted
through their senses. I have
to speak all the “languages” to
achieve that purpose.
Knowing the target market,
it will be easier to connect
through the offer to solve
a certain problem since a
product is a solution to solve
a specific problem. Remember
the product is about them,
you create it for them so the
product has to speak to their
senses all the time.
All these details can be
managed using NLP since
they speak to the senses of
the target market. Shapes,
colors, smells, textures, type of
packaging, fonts, are also a language.
They are a language to
the target market senses. And
we have to understand how
to speak our target market's
languages to communicate the
value of the offer.
Many times, we listen to
advertising agencies talking
about these topics and still I
personally believe there is a
missing link between what
they do and what the client
understands. Why do I mention
this here? Because the
disconnect comes from the
fact the marketing people do
their great work while the client
is still trying to get which
are the details and decipher
the language of the target market.
So, they are in a different
frequency and their languages
are not the same. This is the
reason tweaks have to be
worked out.
The first time I heard about
“tweaks” I had no clue about
the meaning of it and where
I had to look for what to do,
for it to be efficient. Today I
understand the tweak is a way
to a better connection with
the reader for him to recognize
himself.
It is exactly here that
the entrepreneurs need to
understand the benefits they
would have, by hiring an NLP
specialist. He will be the one
researching which are the
characteristics of the “ideal
client” and he will know “who
is this company talking to” He
will be able to work out the
translation easier.
This works for a massive
product already positioned
in the market, as well as for
a new brand coming to the
market with a new product for
a specific group of people, or
even for a specialist in a certain
topic coming to the market.
This is what makes it fundamental
to have as part of your
team, someone understanding
how to read the language of
the target market we want to
address to, selling our products.
Someone understanding
the meaning of “NLP”
For me today Neuro Linguistic
Programming is about
why people react the way
they do and how to read their
feelings through their actions
and/or reactions.
NLP makes easier the sales
process, knowing what works
and why the target market will
listen to a clear message that
gets to the point. The message
shows the client that the
company understands their
problem and has the solution
they want. This generates TRUST! As a consequence,
there is no doubt and they buy
the product.
The NLP practitioner is
the translator that helps the
business team, entrepreneur
or executive, understand how
to wrap and craft the product
to sell to this specific group of
people so they see it attractive
and buy it.
This may be called reverse
engineering. We study the
market first and then we make
the translation that improves
the process of sales.
And as soon as you realize
the process works, it is
about repeating the process
with the same product or new
products again and again.
When the message about
a product is clear and people
get it, they pay the price of the
value imprinted in the product.
This is the financial goal of the
business, delivering a product.
When I discovered NLP
and decided to study it, I began
to understand its power.
NLP is not just a TOOL but
the science of communication
to achieve success. It
helps you blend the words
and the psychology, to
achieve more sales.
What do entrepreneurs want?
They want to be successful!
How will they become
successful? Selling more and
transforming products into
money by increasing their
sales. What do they need for
that to happen? They need
great sales people trained in
the knowledge of all these
tools and languages. What
does this mean? It means
people that can get the power
of words and have no fear of
using them to connect with
their target market.
It is about building a bridge
to find the balanced relation
from where to communicate
a message about a product
that is part of the solution of a
problem, with trust.
This is the reason why
people buy a product.
Of course, there will be
other parameters to take into
consideration of which I may
write in another article but today
I am writing about “NLP”.
Some people have “charme”
when they talk and connect
with other people but others
do not have it, due to their own
fears. I believe that “charme”
can also be developed when
someone looks inside themselves
and connects with their
inner love and compassion.
If you are an Entrepreneur
I invite you to implement the
new tools of today that will
lower fear and improve communication
and sales. It is important
to train the sales force,
so they know the psychology
of sales and for this they need
to first overcome their own
fears. We are all learning; we
are all evolving; we are all
human beings looking for answers
to make our life easier.
When we understand that
the world today is about collaboration
and we give people
the tools they need to achieve
it, their results change dramatically
for the good!
This is exactly what I was
looking for, during 25 years!
I know its value and this
is the reason today I share it
and teach visionary leaders
and entrepreneurs how to
achieve wealth. I worked out
the formula for myself first
and it works!
Dr. Esther Coronel de Iberkleid
mentors Visionary Leaders
looking for social impact
while building their legacy,
to improve life of members
of their societies and communities.
To know more
about her, visit her profile at
http://www.linkedin.com/in/
esthercoroneldeiberkleid To
book a session with Dr. Esther
Coronel de Iberkleid write her
to: naprexec4@gmail.com
Leadership Consultant for Visionary Leaders
Dr. Esther Coronel de Iberkleid offers specific tools and her guidance
toward Clarity, Confidence and Self-esteem to those who lost their way
with depression, anxiety, unsatisfied, as well as in Business. Executive Coaching is
also available. Background: Doctor of Philosophy, PhD with a major in Business,
Education and Personal Development Project Management from the School of Business
and Economics / Master of Science in Chemistry from Technion Israel Institute
of Technology in Haifa Israel / BSc in Chemistry from UDELAR, Universidad de la
República - Montevideo Uruguay / Training in TFH, PKP, EFT y “NLP” and Certificates
as Life Coach, Business Coach y Social and Emotional Intelligence Coach.
Website: http://about.me/EstherCoroneldeIberkleid
Email: naprexec4@gmail.com http://twitter.com/Esthersuchi
The times in which we live
make us think that you
have to have new knowledge
to have a job. Let's study!
Looking for where to
achieve our goal we found an
online university that pleased
us for everything it offers as
shown on their Home Page.
We apply to be accepted
and we are already students
at Atlantic International University
(AIU).
We thought that they were
going to tell us that we had
to do propaedeutic course of
this or that knowledge and it
turns out not to. Almost all the
universities ask you to do a
semester of common subjects
so that one can update. We are
seeing that at AIU none of that
is happening. We are thinking:
Oh my God! What will we do?
Atlantic International University
offers its programs of
studies following a Philosophy
different from most universities:
AIU has for Philosophy
that human beings are “unique
and unrepeatable”. If we are
unique and unrepeatable, our
education can’t be massive:
everyone in the same way because
each one of us has different
abilities. What science says
yes is equal to what scientists
say and teach at other universities
but each human being has
its special way of learning and
that is what makes us different
as a university.
That we are unique and unrepeatable
is a scientific foundation
because all things are
similar but not the same. So
why do they want to put us in
the same box like if we learn
in the same way? Investigating
and investigating, it is clear to
us that we are all similar but
not the same.
Now comes the interesting
part: what I am going to do at
the beginning of my studies
at AIU.
AIU since its inception as
an educational organization,
around the 80's, distinguishes
its study programs in that with
what you are learning you
will solve problems in your
community.
For the previous reason
Phase I, which are the levels
in which AIU divides the
programs, asks you for works
that are related to discovering
yourself as a human being in
terms of your strengths and
weaknesses, which is why you
are asked for jobs like your
autobiography. Within that
Phase I we have an assignment
called Guarantee of
degree and there you present
yourself as what you are as a
student and what you want to
achieve. The first phase is to
discover yourself in what you
are, what you want to become
and what you will have to
study to be.
On Phase II your work
begins in science and the first
thing is to decide if you want
to make your plan of subjects
according to what you want
to study or if you want AIU to
propose a plan of subjects to
study: this is the Curriculum
Design.
Already with your approved
Curriculum you start to develop
your work and each one
has to end up in a proposal to
solve something for your community
or for your country or
for society. The fact that the
proposals are made no longer
depends on the student: the
objective is that they study to
be better and to have a better
society.
Now, what is UNESCO?
United Nations Organization
for Science, Education
and Culture,
is an institution
with 195
members and
10 associate
members. The
General Conference
and
the Executive
Council are
its governing
bodies. Its
headquarters
are in Paris.
This organization
was
created within
the United
Nations Organization
UN,
in 1945, as an
organ whose
objective is the search for
peace through science,
education and culture.
In 2015, a Global Forum was
held in Korea, in Incheon,
with the participation of 160
countries whose objective
was: how to guarantee quality,
inclusive and lifelong education.
This mission entrusted
UNESCO with the agenda,
follow-up and coordination of
the program. If the education
agenda is not promoted with
the stated objectives, economic
development, health,
the empowerment of women
and the egalitarian society will
be at stake.
Through education,
sustainable development and
quality of life for all would be
achieved.
Atlantic International
University as an educational
institution belongs, since July
2014, to UNESCO Clubs, so the
study programs it offers are
aimed at sustainable development,
lifelong learning and
the creation of a society with
opportunities for all.
Your study programs for the
above are inserted in the best
education proposal that currently
exists.
We include in this
document the link so you can
read the entire manifesto of
the Proposal that has education
according to the goal of
UNESCO by the time we reach
the year 2030.
Your studies at AIU are
based on the best education
proposal that can exist today.
Go ahead! Know what AIU
gives you.
Study and work with the objective
of building the society
that we all need:
Opportunities for all!
Sustainable development!
Learning for all the life!
BIBLIOGRAPHY. Education 2030. Incheon Declaration. Retrieved
from: http://unesdoc.unesco.org/images/0024/002456/245656E.pdf
The standard essay at AIU starts with an introduction. After the introduction
one writes the body of the essay. The body should be organized into different
sections. Each section presents a different idea or area of the essay.
What is the best way to organize
the sections of an essay?
The preferred way is to give each
Main Topic and Sub-topic a number.
Here is an example with numbers in
color red.
1. Main Topic #1
1.1. Sub-topic
1.2. Sub-topic
1.2.1. Sub-sub-topic
1.2.2. Sub-sub-topic
2. Main Topic #2
2.1. Sub-topic
2.2. Sub-topic
3. Main Topic #3
3.1. Sub-topic
3.2. Sub-topic
In each numbered section, you
write the corresponding ideas and
information.
The essay is much easier to read
for the advisor, because the advisor
can see the logical development of
your essay. The advisor can see how
sub-topics fit into your main topics.
Most importantly, the advisor can
see where one topic ends, and the
next topic starts.
Moreover, it is easier to write your
essay when you organize your ideas
into topics and sub-topics. You know
where to write your ideas. Also, as
you write each section, you know you
have completed a topic.
How do you organize your
essay into topics?
Let’s say that you are writing about
science courses. In addition, you only
want to discuss 3 sub-topics about each
course; Theory, Applications and Research.
Here is what your outline would
look like including Introduction, Conclusion
and Bibliography.
1. Introduction
2. Biology
2.1. Theory of Biology
2.2. Applications of Biology
2.3. Research of Biology
3. Chemistry
3.1. Theory of Chemistry
3.2. Applications of Chemistry
3.3. Research of Chemistry
4. Physics
4.1. Theory of Physics
4.2. Applications of Physics
4.3. Research of Physics
5. Conclusion
6. Bibliography
You now have your essay organized. You
know exactly what you need to research
and write. There is a total of 15 sections
in the outline. If the average of each section
is one page, you will have an essay
of 15 pages. There is a function in Word
for automatically numbering your topics.
Numbering the sections of your essay
makes it easier to write and easier for the
advisor to appreciate